When you’re knee-deep in writing, it’s easy to forget the importance of social media — or intentionally avoid it.
However, building your platform is a vital part of becoming a successful author, and social media is a piece of that pie. While most writers are familiar with Facebook and Twitter, many are mystified by Google+. What should you do on this platform?
Check out these 12 writers who use G+ in unique and engaging ways. Take your cues from them to help you build an audience and earn more money from your writing.
Chris has travelled to 193 countries and his feed showcases his world travels, inspiration for his books and the many interviews he’s featured in. He combines the art of being a writer with the practicalities of making a living.
On his feed, you’ll also find updates about the latest events he hosts for writers who like to go against the grain. Follow his posts to for inspiration on tying many interests together under one umbrella.
2. Darren Rowse
Darren’s multiple passions are reflected in his business ventures: most notably Problogger and Digital Photography School. His core passion is writing, so he often shares articles that garner lots of thought-provoking comments. He also publishes lots of images because of his love of photography, which will help inspire you and prompt new ideas.
Demian is one of the powerhouse writers behind Copyblogger, so you can guess that his Google+ feed is full of awesome writing advice and links to posts that writers will find helpful.
In addition, he adds some personal flair to his platform by including funny posts such as cat pictures from 100 years ago. Follow his lead by adding a personal or humorous side to your social media posts. Writers need to laugh!
Elizabeth is the go-to expert for advice on poetry, mystery writing and character development. Her feed is a great mix of content perfectly tailored for writers who want to be published, along with advice on using music to become more productive and managing your writing time — everything a writer needs to write a great story.
Take a page from her book when considering how to plan a varied and helpful assortment of content.
An editor, publisher and writing professor, Jane shares sneak peeks of her projects as well as content from other excellent writers. Her community members leave interesting comments on her posts that result in engaging conversations right in her feed. Follow her lead by sharing insightful posts and asking good questions.
6. Jeff Goins
As a bestselling author, Jeff knows it takes more than just being a good writer. You have to be a great speaker, blogger, author and even podcaster.
His feed is full of interesting ideas, links to valuable resources and updates about his podcast that cover all the topics that writers need to succeed. If you’re interested in working with mixed media, follow Jeff’s example.
7. Joanna Penn
Joanna’s feed is wonderfully varied. She shares inspiration for her upcoming novels and blog posts, updates on her published works, and gorgeous book cover images. On top of that, you’ll find interesting links to other authors’ writing; it’s hard not to fall down an internet rabbit hole.
Keep an eye out for her video interviews and podcasts with other authors and online entrepreneurs.
8. Jon Acuff
Jon’s work is all about helping other creatives tell their stories and build their online brands. His G+ feed reflects this, with interesting stories, creative images and quotes that help bloggers find that extra something to spice up their work.
Jon’s writing is also infused with humor, which can come in handy when you need a break from the intense writing process.
Being an author or writer isn’t just about writing well — although Jules does that too! It’s about building an online community of readers who engage with your story.
As the founder of Amp&Pivot Copywriting, Jules has created multiple online communities that have flourished, many of them based on Google+. Follow her feed to gain valuable insights on writing engaging copy and building a loyal audience.
10. K. M. Weiland
K. M.’s posts are anything but boring. She does a great job of creating curiosity by sharing bright images that draw you in and make you want to click on her links. Follow her example by creating custom images with text that will grab your readers’ attention.
11. Kristi Hines
No matter what kind of writer you are, you need to market your work to ensure it reaches your target audience. Kristi’s feed gives you the resources you need to make this happen, along with tips for using social media, and funny gifs.
Take a cue from her and put more of your unedited self out there, infusing more of your personality into your writing.
12. Tea Silvestre
A writer isn’t just a storyteller — we also have to manage our branding, design and all the technical aspects of blogging. Throughout her feed, Tea offers strategies and support for these crucial areas of your business, as well as links to valuable resources that will help get your writing into the hands of your target audience.
Follow Tea’s example when considering how to best balance your feed with a variety of posts, such as updates on your work, advice for readers, commentary on current events and great resources.
What writers do you follow on Google+, and what do you enjoy about their feeds?