6 Ways to Knock Your Next Guest Post Out of the Park

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The holy grail of guest blogging is not writing for a popular blog. It’s writing a popular post for a popular blog.

One that gets mentioned, shared, and retweeted.

One that sends you traffic and earns you subscribers.

The best part? It opens the door to a new relationship with the popular blogger, since hosting your viral post is also a win for them.

But let’s back up for a moment. How do you take your guest blogging game from so-so to superstar?

Here are six go-to strategies for writing a great guest post.

1. Read the guidelines

Sites that continually accept guest posts will have clear guidelines to follow. Read them. Ingest, digest and get to work.

2. Do your research

Read as many of the posts on the blog as you can. Learn which posts are popular and why. What are the readers saying in their comments? Can you find a different perspective on the same topic as a popular post?

For example, the forum on Tiny Buddha is a gold mine for the kinds of things its readers fear, love, yearn for, and worry about. I noticed a theme of loneliness, thought about a time when I felt this way (this blog’s guidelines require personal experience) and started writing.

The result? My post, “Loneliness is a Choice: Proactively Choose to Connect with People” is one of Tiny Buddha’s most popular.

3. Write a concise email

If the blogger has guest post guidelines on their site, they won’t need a 200-word intro on the post you send them.

Simply state that you’ve been reading their blog for a while and think their audience would enjoy your post. Give the title of the post and some details of its content.

And that’s it. No need to grovel, beg, or offer your pet poodle as a bribe. If they like it, they will get in touch with you. If they don’t reply after a week, follow up.

4. Use your networks

Your post was accepted? Awesome! Make a note of its go-live date and get ready to promote it to your own community.

Once the post is live, be there for your baby. Share it using all of your social media prowess. Email your subscribers a link to the post.

5. Be responsive

Be active in the comments section: answer questions left by readers, and engage in discussions with the audience. Check back on the post often or sign up to be updated when new comments are posted.

6. Build connections

Guest posting gets easier with established relationships; I had already written several posts for Tiny Buddha before submitting this particular one, so I had a good idea of what the editor was looking for.

What if you want to submit a post, but you don’t have a relationship with the blogger? Start by building a rapport through commenting on existing posts, communicating on Twitter/Facebook/their preferred social media platform, and replying to the emails they send (you are subscribed to their list, aren’t you?).

Going from writing just another guest post to creating a destined-to-be-popular post takes time. Use yours wisely, and do everything you can to show you care about its future. (Click to tweet this idea).

And now, ladies and gents, you know the secrets to writing popular guest posts. So what are you waiting for? Get writing!

What other strategies have you used in order to write a popular guest post?

This post contains affiliate links. That means if you purchase through our links, you’re supporting The Write Life — and we thank you for that!

This post originally ran in 2013. We’re sharing it again because it’s such a great resource!

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Razwana Wahid is the founder of Relentless Movement, a copywriting service for service providers who want to write bold and sell big. Want to know how to sell your services online using the power of your words? Download the free digital guide .

Relentless Movement | @razwanawahid

Razwana Wahid
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Comments

  1. This post is awesome. Now I have some clear and simple strategies I can use to aim for my very first guest post. Thank you.

  2. Fantastic post Raz, you certainly know your stuff. Will look for opportunities to write guest posts.

    Cheers to you
    Anni May

    • Hi Anni – many sites have a page for guest posting, but don’t be afraid to pitch those that don’t – who wouldn’t say yes to a great pitch ?!

  3. Great post Raz. I will refer back to this post when I feel ready and know which blog I would like to write for. Thanks.

  4. Hey Raz,

    Great post with amazing simplicity!

    Definitely reconfirms everything I need to take into consideration for guest posts!

    I’ve actually got my first guest post semi-approved and can’t wait to send the final draft and hopefully get the green light from the blogger!

    Felt good to break the barrier and finally pitch the first one, already pitched a second but yet to hear back they did estimate 2 week reply time so I’m not too worried!

    Thanks again for the post!

    • Great move on your first guest post, Jackson! You’ve got the momentum started now – the accepted-guest-post-high will become addictive!

      Please do share the link to your GP with us when it’s published.

  5. Solid tips here, Razwana, and I know these tips work – I just haven’t quite mastered all of them yet. I think #2 has been the most important advice in my posts that have been accepted. Much better to pitch a guest post once you get an idea of what the blog is about and the types of post that do well. Which means one thing – probably a good idea to read the blog first for a period of time before pitching posts to them. The longer I follow a blog, the better I know the types of themes/topics the readers like.

    Congrats on that awesome Tiny Buddha post and this one here (more proof your advice works!!)

    • Thank you for your comment, Vishnu. You’re using the best method! Sometimes it’s not a simple case of following the GP guidelines – understanding the material and what actually published by the site speaks volumes.

      And it isn’t work that a lot of people are willing to put in.

  6. Great post, Raz! You employ all the advice and strategies here in your writing. Keep up your Awesome!

  7. Good Post!

    Thank you for taking the time to write it.
    Your writing taps into Life coaching / life skills and proves that in this case “Your writing is your Life” – A useful and pratical guest post.

    Well done!

    Maeve

    • Maeve – thank you for your comment. It’s all about listening well and responding appropriately, right?

      “Your Writing is Your Life” – I see what you did there!

  8. Very helpful tips Raz for some one like me who still just entertains the idea of guest posting but scared to attempt it. Will keep your tips in mind while trying for my very first attempt.

  9. Great post, really simple to follow and great advice. Thank you also for introducing me to this blog.

  10. Just what i have been looking for as i start out in the world of guest blogging

  11. I do guest blogging, and one of the many things that I’ve learned aside from what you have shared to us is that, it is not the end after your post got approved. It is better if you still continue to contact that person and collaborate with them. In that way, you are doing perfectly the number 6 tip. ;D

  12. Smart stuff!

  13. great tips razwana. thanks.

  14. Thanks for the tips, Raz. Guest posting has been in my wish list for a couple of years, and a 2016 To Do. 🙂

    Regina Mae

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  5. […] more advice on guest blogging, see Razwana Wahid’s post on 6 Ways to Knock Your Next Guest Post Out of the Park and Kelly Gurnett’s advice on Submitting an Unforgettable Guest Post: Tips from an Editor. Danny […]

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