How Pinterest Can Turn Your Boring Writing Portfolio Into a Lead-Generating Machine

Pinterest Can Turn Your Boring Writing Portfolio Into a Lead-Generating Machine
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By now you’ve probably spruced up your LinkedIn profile, polished your personal website, and maximized your Twitter feed. But what about using Pinterest to highlight your writing talents and gain more work?

Becoming active on this explosively popular online bulletin board is a great way to break from the mold and highlight your accomplishments online. Because of Pinterest’s visual focus, it can be far more effective than a stuffy list, boring paragraph or dated profile. Even better, it allows you to link directly to all of your work on the web, which is especially helpful for us online writers.

Not convinced? Here are five reasons why you should build a Pinterest portfolio RIGHT NOW.

1. It will set you apart from the crowd

For a traditional portfolio, whether it’s paper or online, there are certain industry rules about what you should include and how it should look. But who wants to look like everyone else? By creating a Pinterest portfolio, you show you have the capacity to grab onto new trends and break the mold.

Depending on what types of clients you want to land, that uniqueness might be just what they’re looking for.

2. Direct links to your work are built into the platform

With a Pinterest portfolio, you’re not just telling people what you’ve done, you’re showing them.

On Pinterest, you can avoid the fluff and show people the real deal: your actual sweat and tears work of blogs, articles, and high profile guest posts. Showcasing your work on this visual platform can also drive traffic to your blog or employer’s website, an extra perk especially if you’re compensated for website traffic.

3. You can showcase your personality

Your clients don’t just want to hire your resume and accomplishments; they want to hire YOU.

You come loaded with a lot more than a list of blog posts and infographics. You are a whole person with hobbies, interests, and quirky habits. All of those things about you affect your work, and you should be proud of them.

With a Pinterest portfolio, you can highlight some of the aspects of your personality that make you uniquely you. A new client might find this as a way to connect with you, and we all know employers hire people they like.

4. It proves your social media fluency

In online writing especially, it’s critical that you have a proper understanding of social media. Being connected virtually and understanding how to market your work are highly attractive attributes to potential clients.

Building a Pinterest portfolio shows you are fluent in the social media language and on top of the the next trend for professional portfolios. Clients want online writers who understand their industry as a whole, and knowing social media is an important component of that.

5. It looks damn good

Have a look at Pinterest. It’s so easy to look good on this social network!

For example, take a peek at my Pinterest portfolio. You think I could look this good on LinkedIn? This visually-focused platform makes a portfolio board instantly appealing. Plus, there’s no coding, no formatting, nothing complicated to worry about — just pinning.

What do you think? Do you use Pinterest to showcase your writing? If so, share a link to your profile in the comments!

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Wendy is a writer, creator, and owner of Wendy Parish Consulting. Her byline is spread across the interwebs at places like Marketing Dive and GSMI.... .

Wendy Parish Consulting | @parishwendy

Wendy Parish
Social Media for Writers from Alexis Grant

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  1. LOVE this idea Wendy! I’m almost finished building my freelance website (I’m a copywriter) and have hesitated to create a portfolio page because it’s so. freakin. boring. Now considering this instead 🙂

  2. Love the creativity! Will have to give this a try when I sign up for Pinterest. I do have the traditional portfolio page on my site but the images are prominent like Pinterest so hopefully no one finds it boring lol.

  3. As a visual thinker (and someone with way too many bookmarks), I was thrilled to find Pinterest, and I use it every day. Right now I have a private board where I’m collecting images and tidbits on my WiP. When it is polished and ready to go, I’ll make the board private so any readers interested in the inspiration behind it have a place to go.

  4. I love this idea and never really thought about it, but it’s a great way to help create a more visual portfolio of my work. I plan to try it out.

  5. Hi Wendy! This is something I never thought about before. Do you have any examples of a well-done Pinterest Portfolio that you could share? I’d love some inspiration!


  6. Great portfolio, Wendy! It really showcases your achievements.

    Another fun aspect of Pinterest for fiction writers is the ability to create mood boards for novels. It intrigues potential new readers and, as an author, it’s great escapism hunting for images to illustrate the settings, characters and themes of a work in progress. Here are a couple of examples:

  7. Gretchen Penn says:

    I will begin shifting my pinterest portfolio to help in social media platform develop. I use it already and have purchased items, cooked fantastic meals, researched graphic design and most importantly home renovation ideas!!!
    I am a newbie picture book writer seeking attention from the industry for my book titled On the Shelf. Thanks for your insights
    or gretchenpenn on pinterest

  8. I’ve been using Pinterest for a while personally, but not for business, until recently. Another author showed me how much I like to see images of her work, her life and her personality. I realized, if I liked that, other people probably do too! I’ve been working lately on being more creative. I think ‘show don’t tell’ is a great way to market.


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