Once you commit to starting a blog, the next important step to making your blog a success is to create compelling content to boost traffic and engagement.
As a freelance writer and blogger, I always advise my clients to post one type of content more than anything else: evergreen content.
If you’re not sure where to start (or what the heck evergreen content is), keep reading.
What is evergreen content?
Evergreen content is content that your readers will always want.
This type of content doesn’t require seasonal changes to make it popular. In fact, evergreen posts are popular and searched for year-round.
Evergreen content can come in many different forms, including:
- How-tos and tutorials: The original kind of evergreen content, people are looking for how-to articles all the time. You can never go wrong with this type of content and how-tos are often some of the most popular blog posts you could create! Framing your how-to guide as a tutorial can help readers see your blog as a place to learn on a regular basis, not just a place to stop by for a quick bit of info.
- Lists: Probably the easiest blog posts to create with the longest shelf life, lists are always going to be popular.
- Reviews: Your hosting platform, your latest shopping purchase or your favorite makeup product – depending on your niche, reviews can serve as great pieces of evergreen content!
- Advice: People are always looking for advice. Create advice based on the most common problems your ideal client/reader will search for.
Why should I create evergreen content?
There are many important reasons to create evergreen content.
Increased traffic through SEO
When you create evergreen content, you increase your chances for SEO success. Because your SEO will constantly improve through targeting specific keywords, your natural search traffic will also receive a boost.
Evergreen content also helps you to attract the right audience to your blog. If you write about exactly what they’re searching for, they may be more likely to stick around and purchase an item or service you’re indirectly promoting.
Creating blog posts that are constantly wanted and searched for is a great way to attract readers through social media, too. Share your post on your social profiles and because it will always be relevant, and share timeless content throughout the year for readers who may have missed it when it was new.
Monetizing your blog
When it comes to monetizing your blog, creating evergreen content is a simple way to ensure your articles continue to generate income even if they were published years ago.
Once you’ve started to repurpose your blog posts and they generate natural traffic without any legwork, you can monetize your website by adding affiliate links and providing directions to purchasing your products or services.
How do I create evergreen content?
The fact is, you’re probably already creating evergreen content without even realizing it.
First, create your content calendar with your target audience and readership in mind. Begin by analyzing what your blog is actually about and determine your goals.
Is your goal:
- To increase traffic on your website?
- To sell your products and/or services?
- To create a loyal and engaged readership?
Then, you need to arm yourself with a bit of SEO knowledge. Starting with simple keyword research is a great way to begin brainstorming ideas for your evergreen content pieces. Think about the most common issues your ideal customer has and base your ideas around those themes.
For example, let’s say your business blog exists to support your freelancing website selling virtual-assistant services. Creating articles like “Why You Need a Freelance Writer” and “X Ways a Freelance Writer Can Help Your Business” helps to target your ‘freelance writer’ keyword.
Think about what your customers will be searching for and write copy around those main ideas for SEO value and the opportunity to gain organic traffic.
At the end of the day, creating evergreen content for your blog is really a no brainer to help grow your audience, increase website traffic and sell your products or services.
Once you’ve created content for your target audience that provides them value, you can begin to convert them into clients and see an acceleration in the number of inquiries and income you earn as a writer.