7 Easy Things You Can Do Right Now to Get More Blog Traffic

7 Easy Things You Can Do Right Now to Get More Blog Traffic

This article is excerpted from Chuck’s book, Create Your Writer Platform.

GIVEAWAY: Chuck is giving away a copy of his book, Create Your Writer Platform, to a random commenter. Comment within two weeks to enter! (Must live in US or Canada to win.) (Update: Williesha won!)

So you’ve been blogging for a while, you post on a regular schedule for a budding readership, and you’re sharing valuable content. Now what?

Once you have an established blog with consistent posts, it’s time to examine how to get maximum impact from your site. Make the most of the eyeballs that land on your blog to draw attention to your work. After all, the goal of blogging is to showcase your writing abilities and other services, right?

Here are seven easy ways to make sure each of your posts gets as much exposure as possible.

1. Don’t let readers get away easily

Have links at the end of each post for related reading. If someone is reading your latest post called “How to Price Your Watercolor Paintings,” they obviously have some interest in the subject matter, so guide them to related content on your site to collect more page views.

At the end of each post, point out and link to past posts on similar subject matter. The goal is to have a visitor bounce from post to post, ping-ponging around your site. The longer they stay and look around, the more they get to your know you, your ideas, your thoughts and your brand.

Remember that it’s very tough to attract new readers. When one stops by, entice them to stay as long as possible.

[bctt tweet=”It’s tough to attract new readers. Entice them to stick around, says @ChuckSambuchino”]

2. Go back and optimize old posts

When you’re several months in and are starting to get the hang of what works for your blog, you’re going to notice how messy and poor your old posts are. When you have blogging downtime, look through past posts and improve them.

If there’s no image, add one. If there are no links at the end, include some. If you think a column could be even better with a simple sidebar, add it. There’s a good chance that your current posts have a newer, more visually pleasing format. Make sure to alter older posts to match this improved layout.

3. While you’re at it, straight up recycle old posts

It’s likely that some of your early blog writing is excellent, but virtually no eyes saw it because your site had little traffic. So feel free to recycle and reuse that content.

One option is to repost the content at the top of your blog again. I’ve done this several times and called it a new series named “Blast From the Past.” You could also tweak an older column into a guest post for another site.

Quick note from Chuck: I am now taking on clients as a freelance editor. If your query or synopsis or manuscript needs a look from a professional, please consider my editing services. Thanks!

4. Make your most popular posts easy to access

If it’s possible and you have some impressive posts to share, think about listing your “greatest hits” down the side of your blog. That way, any new visitors can easily move through your best content and quickly see you’re an expert with great information.

5. Invite quality guest content

Why do you have to be the only one writing for your blog? Other writers who don’t have a blog of their own are looking for places to share their thoughts. Accept their quality posts with pleasure. It’s free content! You get to run it with hardly any work on your part, rather than composing another column of your own from scratch.

Try to find a few recurring guest contributors who can consistently provide you with quality columns to run. The more content you have on the site, whether by you or others, the more you’ll turn up in Google search results and draw people to you.

6. Speaking of Google, do yourself a huge favor and learn about SEO

Go to Google right now and search for something — anything. Google will display the top 10 search results on the first page. But do you ever wonder why Google displays these 10 first rather than any of the thousands or millions of other results?

The reason is called SEO: search engine optimization. Search engines such as Google are looking for different things when they report search results back to you. SEO is a vast topic, and plenty of it can get technical if you really want to dig deep, but here are three quick tips to getting more page views through search engines:

a) Make sure you have a clear, straightforward headline rather than something generic or a pun. If your post is all about how to change a tire, simply call it “How to Change a Tire.” After all, isn’t that exactly what people will search for when they need help? If you title your post with a pun (“Tired Days Are Here Again!”), it’s no surprise that people won’t find it in a search. Consider which of these following two titles will get more hits: “Meet Mollie the Agent,” or “Literary Agent Interview: Mollie Glick of Foundry Literary.” Obviously the second one is a better choice because it contains more key terms people will use in their searches.

b) Use keywords in your title, subheads and text. If people want to attend a writing event, imagine what they will search for when using Google: “writing conference,” “writing event,” “writing retreat,” “writer’s conference,” etc. The terms are all similar yet slightly different, so try to use as many as you can in your text. That way, Google will see you’re using a variety of relevant terms and process that your post is likely of value, moving it up in the results.

c) Add images to your post. While they make a post look more pleasing to the eye, they also help with SEO.  For example, in a post on how to change a tire, titling the images How-to-Change-a-tire.jpg and Changing-a-tire-fast.jpg, adds more elements and words for Google to scan when it incorporates you into its results.

7. Use numbers, subheads and bullet points

Yes, you want your post to have great writing and provide value. But how you present said good material matters, too. People will have a greater impulsive desire to read your writing if you make it visually pleasing and present information in bite-sized, easy-to-process chunks.

A quick, obvious tip is to use numbers. Everyone loves posts with numbers, such as “The 10 Best Quarterbacks of All Time” or “44 Crazy Facts About Disneyland.” If your post doesn’t have numbers, break up the text using subheads and bullet points to give people different places that they can jump to around the column. If your post is just one big block of text, then a reader who becomes disinterested will have no choice but to leave your site.

Let us know in the comments: How do you help more readers see your blog posts?

Don’t forget to comment to be in the running for Chuck’s book giveaway! You could win a free copy of his latest book, Create Your Writer Platform(Update: Williesha won!)

Other TWL Guest Posts by Chuck Sambuchino:

  1. How Successful Authors Use Social Media to Sell More Books
  2. The One Big Reason Some Blogs Succeed, While Others Crash and Burn
  3. When Can You Call Yourself A Writer?
Filed Under: Blogging


  • Bonnie Dawson says:

    I am not a blogger yet, but intend to launch this fall after my rewrite of my memoir. I looked to my daughter who is a digital media editor and oversees blogs in her company for tricks of the trade. She gave me a great book on SEO’s, and a couple of treasures to keep in mind. Her first piece of advice was do not launch until you are really ready to dedicate time and attention and have clearly researched format and set up of your site. Losing traffic if you make a change can be a huge loss. I keep a folder during my revision and rewrite process of starts for future blogs that I will one day elaborate on that are relative to my brand. Yet the best piece of advice she told me was the largest searched item are recipes. If ever you can link your blog to a recipe, seize that day! Fortunately, my second book takes place at a resort I once owned in Montana where I was the chef at the lakefront restaurant. Perfect fit for me.

  • Kathie says:

    Great article. You have given me some really easy ideas to improve my blog, and I’m looking forward to seeing how they improve the look and feel of it.

    I have a question….when readers comment does that help with optimization?

  • Gary says:

    I haven’t blogged in a long time – it gradually became too tedious, likely in part because I was unaware of a few of the points brought up by Chuck… *specifically* that business about SEO! Thanks for the inspiration to get up and running again with my blog!

  • Fantastic post! I’m working to put every tip to use somehow on my blogs.

    Quick question: Chuck mentions including images in posts. I’d like to be able to do that, but I’m leery about copyright issues, and I’m not a photographer. (Besides, really, what are you going to post a picture of if you’re writing about writing? A pencil?) Where can I find pictures to add to my blog posts? Is there a trade program somewhere where I use someone’s photos and give them byline credit, and they credit my blog on their site to get me traffic? How do I byline the photos to keep everybody happy in terms of copyright issues? Do I need to ask permission for every photo I might ever use?

    Assistance welcome — thanks!

  • I’ve just started blogging about my writing and your tips will definitely change my style. After 30+ years of writing creative fiction as a professional Realtor, I am finding that being a writer is equally complex. I will be watching your entries now and learning all I can to improve my chances of one day being published. Thank you so much for all your great advice. SEO is different from what I learned as a Realtor, but the key word part seems to remain similar. Now if I can just figure out my platform! 🙂

  • HWeinmann says:

    Excellent tips. I had gotten away from the numbered posts, but they are always quite popular. Thanks for the reminder. Also, the SEO information was very useful. Great article.

  • Ms Hanson says:

    Inviting guest posts would add a new dimension to this blog and encourage readers to share their persepctive as well. Thanks for the 7 Tips, Chuck.

  • Donald says:

    Very good post. If you haven’t read Create Your Writer’s Platform, it’s chock full of excellent advice like this…

  • Nick says:

    Great ideas… I sometimes forget to use good titles for posts.

  • Loretta Carlson says:

    Thank you, thank you. I am sorry to say I have not been blogging for a while. I have never blogged. But I am just setting up a website and plan to include a blog. Your helpful, encouraging suggestions came at just the right time to keep me moving forward. I especially like the ideas for headlines and key words. Did I say thank you?

  • Anne Davison says:

    Thanks so much for all the information. While it’s all important, I especially like:

    #1. Guiding new readers, who have landed on our blogs, to other posts of interest is a great way to welcome them~~it’s an invitation to stay awhile. When I land on a blog that grabs my attention, I love bouncing around!

    and #2. Thank you, for this one! I tend to be a perfectionist, and this takes the pressure off to have everything just right (from the beginning). It makes sense that our blogs will get better over time; so yes, we can go back and bring the old posts up to date to match our new & improved vision.

    I’m in the group of readers here who are getting ready to launch a blog. While we all continue to educate ourselves on the how-to(s), let’s remember that all our little ducklings will only line up in a row, when we just “go.” Good luck to us all & thanks to Chuck for helping us get there.

  • Steve Hooley says:

    Great post. Some very good ideas I had not heard before. As a beginner, this is very helpful. I plan to read your other posts. Jodie Renner, over at The Kill Zone, told me about your post. Thanks!

  • Gina says:

    Great ideas! I’ve been wanting to start my own website (for YEARS) and these ideas will help!

  • Ben Hutchins says:

    Good article. One thing it doesn’t touch on is frequency. To generate a regular following, I’m assuming quality of content is more important than frequency of posts. But have you found a cadence that works? Once a day, once a week . . .

    • Good question, Ben! That might be something best left up to each individual, depending on their niche and their audience. Some bloggers love putting out lots of short posts, sometimes a few each day, while others publish massive posts weekly or even less frequently. If you’re in a niche like finance or travel, where short-lived promotions pop up often, you might consider the former, and if you’re posting updates on your novel’s progress, you might publish less often.

      Finding a balance that works for you and your readers will take some trial and error, but it’s all part of the fun!

      Best of luck,
      TWL Assistant Editor

  • Susan dayley says:

    Thank you for great tips. I hadn’t thought of titling my images to improve SEO. Plus all the others!

  • Raymond Mason` says:

    Great blog. I have always loved to write, my problem is motivation. A friend of mine where I work has had several books published by Liquid Silver, I keep asking her to give me some of her motivation.

  • Bob says:

    Thanks for great tips on blogging WELL. However, as a true neophyte (never blogged or set up a website), technical tips or resources for such would be greatly appreciated.

  • J.Q. Rose says:

    Thanks so much for inspiring me to perk up my older posts. I plan to drag out the guest posts I did for a virtual book tour last year and post them on my blog. Makes an easy post so I can enjoy more fun during this great summer.

  • Frances says:

    Very helpful article. I had read that having images is important. I never thought to name the images with key words. Great tip, thank you.

  • Tonya Moore says:

    These are some great tips. I happened across this post while looking for ways to improve my own blog. Thanks for sharing!

  • Donna says:

    Thank You, much needed info. I’ve been thinking about blogging.

  • Robyn says:

    Brilliant! I’ve been toying with the idea of blogging. These are wonderful tips to help me start up in the right way. Can’t wait to get my hands on your latest book. I’m sure your insight will prove invaluable. Thanks for sharing!

  • I’m a romance author, so trying to lure readers in “how-to” posts isn’t going to work, but I do try to have new content every day, and I invite other authors to provide content five days out of a given week. It makes my work easier, but also encourages all our readers to discover new authors. I’ll think about that SEO tip and try to figure out better headers for my own posts that will make my blogs more discoverable. Thanks!

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