{"id":10128,"date":"2017-03-30T06:12:00","date_gmt":"2017-03-30T11:12:00","guid":{"rendered":"https:\/\/thewritelife.com\/?p=10128"},"modified":"2017-04-03T05:10:42","modified_gmt":"2017-04-03T10:10:42","slug":"pitch-like-a-pro","status":"publish","type":"post","link":"https:\/\/thewritelife.com\/?p=10128","title":{"rendered":"Land More Freelance Writing Gigs: 10 Tips to Pitch Like a Pro"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Knowing where to <\/span><a href=\"https:\/\/thewritelife.com\/find-freelance-writing-jobs\/\" target=\"_blank\"><span style=\"font-weight: 400;\">find freelance writing jobs<\/span><\/a><span style=\"font-weight: 400;\"> is only half the battle. If you don\u2019t know how to submit an application that seals the deal, you\u2019re wasting your time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like employers at traditional jobs, <\/span><b>freelance writing clients and editors will be scrutinizing <\/b><b><i>how<\/i><\/b><b> you apply just as much as they scrutinize your experience and portfolio <\/b><span style=\"font-weight: 400;\">&#8212; if not more so. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">After all, what you say and how you say it gives them insight into the type of writer, and worker, you may be, so you want to make sure your application screams \u201chire this person immediately!\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how to do just that.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">1. Customize<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Using a template is perfectly acceptable (it can actually save you a ton of time if you\u2019re applying to a bunch of jobs at once) &#8212; just make sure it doesn\u2019t <\/span><i><span style=\"font-weight: 400;\">look<\/span><\/i><span style=\"font-weight: 400;\"> like you\u2019ve used a template.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAvoid robot-like pitches because those who REALLY know their industries, the automated pitch tools, and everything else related to it already knows that your pitch was not hand-made,\u201d says <\/span><span style=\"font-weight: 400;\">Peterson Teixeira<\/span><span style=\"font-weight: 400;\">, a marketing expert and business consultant who\u2019s received plenty of pitches himself.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few easy ways to make your cover letter or email look less cut-and-paste:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Keep your tone \u201cbusiness casual.\u201d<\/b><span style=\"font-weight: 400;\"> You want to come across as polished and professional, but you don\u2019t want to sound like a stiff aristocrat from a Jane Austen novel. A friendly yet respectful voice can\u2019t go wrong; if the publication has a more laid-back tone, adjust accordingly (without getting <\/span><i><span style=\"font-weight: 400;\">too<\/span><\/i><span style=\"font-weight: 400;\"> casual).<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Address it to a real person. <\/b><span style=\"font-weight: 400;\">A little <\/span><a href=\"https:\/\/thewritelife.com\/pitch-the-right-editor\/\" target=\"_blank\"><span style=\"font-weight: 400;\">sleuthing <\/span><\/a><span style=\"font-weight: 400;\">can make a big difference. \u201c<\/span><span style=\"font-weight: 400;\">\u2018To Whom It May Concern\u2019 is boring, and shows you didn&#8217;t put enough effort into finding out who&#8217;s reading your pitch,\u201d says writer <\/span><a href=\"https:\/\/www.melleesmith.com\/\" target=\"_blank\"><span style=\"font-weight: 400;\">Mel Lee-Smith<\/span><\/a><span style=\"font-weight: 400;\">. \u201cFind out who&#8217;s responsible for receiving pitches at the site, and address your email directly to them.\u201d<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Start off with an attention-grabbing introduction.<\/b><span style=\"font-weight: 400;\"> Hook the client by telling a joke or opening with a line like, \u201cSome people dream of winning the lottery. I dream of being an SEO blogger with a focus on consumer products. No, seriously. That\u2019s not the kind of thing worth lying about.\u201d The person reviewing your application has likely seen a blur of other submissions, so grabbing their eye from the get-go can help them really take notice of what you have to say. (Bonus points if you can make a nod to an inside joke or reference only readers of the publication would \u201cget.\u201d)<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Show your personality.<\/b> <span style=\"font-weight: 400;\">\u201cMany freelancers think that \u2018high-production\u2019 promises are what business owners want the most,\u201d says Teixeira, \u201cbut in the era where <\/span><a href=\"https:\/\/buzzsumo.com\/blog\/future-lot-content\/\" target=\"_blank\"><span style=\"font-weight: 400;\">The New York Times and The Washington Post are both producing 1,200 articles PER DAY using robots<\/span><\/a><span style=\"font-weight: 400;\">, impact and conversions (are) what we care (about) the most.\u201d Demonstrate your ability to create that impact by giving your application a \u201chuman touch.\u201d<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">2. Don\u2019t go overboard<\/span><\/h2>\n<p><b>Creativity in small doses is enticing; creativity that beats you over the head is a turn-off<\/b><span style=\"font-weight: 400;\"> &#8212; especially if you\u2019re applying for a more matter-of-fact gig. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Know your audience and keep the balance appropriate for the publication and the position.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI have found that the most successful candidates are those that don&#8217;t supply me with cover letters that are superfluous in demonstrating creativity,\u201d says Jake Tully, Editor-In-Chief of the blog at <\/span><a href=\"https:\/\/www.truckdrivingjobs.com\/\" target=\"_blank\"><span style=\"font-weight: 400;\">Truckdrivingjobs.com<\/span><\/a><span style=\"font-weight: 400;\">. \u201cI&#8217;ve had people send over clearly fabricated origin stories when applying for a blog that focuses on issues of advocacy and informational posts. The creative writing isn&#8217;t impressive, nor does it show me that you are oriented towards nonfiction content writing.\u201d<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">3. Don\u2019t get too personal<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Don\u2019t go into too much personal detail unless it\u2019s relevant to the position at hand. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re applying to write for a blog about parenting, the fact that you\u2019re a stay-at-home dad of eight is relevant and worth noting. If you\u2019re applying to be a marketing content creator for a tech blog, including that piece of information may come across as useless information at best &#8212; or a sympathy play at worst.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI know this sounds harsh, but when editors and hiring managers are going through cover letters, we&#8217;re usually on a time crunch,\u201d says <a href=\"https:\/\/www.joanbarrettmedia.com\" target=\"_blank\">Joan Barrett<\/a>, a freelance writer who\u2019s also managed in-house writers for agencies. \u201cIt&#8217;s not that we don&#8217;t want to know people, but that is the reality\u2026. When I&#8217;m applying for gigs, I assume that if (the client) wants to get personal, they&#8217;ll ask me more about myself outside of my professional experience.\u201d<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">4. Know your audience<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In an ideal world, you\u2019d be totally familiar with the deepest recesses of every client\u2019s archives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But sometimes a freelancer\u2019s gotta pay the bills, and plenty of us have written content on topics in which we don\u2019t consider ourselves subject matter experts, especially when we\u2019re <\/span><a href=\"https:\/\/thewritelife.com\/start-freelance-writing\/\" target=\"_blank\"><span style=\"font-weight: 400;\">just starting out<\/span><\/a><span style=\"font-weight: 400;\">. (I could tell you more than you\u2019d ever want to know about the history of the bagpipe.)<\/span><\/p>\n<p><b>You don\u2019t have to be a rabid fan of a publication to write for it, but you do need to demonstrate a working awareness of what they cover, how they cover it and what they\u2019re looking for in a writer.<\/b><span style=\"font-weight: 400;\"> Check out their website, blog and social media stream. Study their tone. Identify their mission statement. Get a feel for their most popular pieces of content. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The more you know about the client, the better you can tailor your pitch to their needs.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">5. Be clear and concise<\/span><\/h2>\n<p><b>Job applications aren\u2019t a word count game, so keep it short, sweet and impactful.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI sigh when someone sends me a 1,000-word document,\u201d says Rick Sloboda, founder of <\/span><a href=\"https:\/\/www.webcopyplus.com\/\" target=\"_blank\"><span style=\"font-weight: 400;\">Webcopy+<\/span><\/a><span style=\"font-weight: 400;\">. \u201cChisel it down to 150 words or so and you\u2019ll make the recipient\u2019s life easier. Plus, as is the case with web copy, less is more. When you convey your message with few words and high impact, you\u2019re demonstrating a useful skill set and standing apart from the crowd.\u201d<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">6. Show your work\u2026<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Whether the job post specifically asks for them or not, it\u2019s always wise to send in 3-5 examples of pieces you\u2019ve written for similar publications. <\/span><b>Don\u2019t assume clients will take the time to check out your archives<\/b><span style=\"font-weight: 400;\">; instead, deliver them a few well-crafted, laser-focused samples that will show them you\u2019ve got the chops for their position.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI personally don&#8217;t care about cover letters,\u201d says Teixeira. \u201cI prefer to see an in-depth article about a subject you master, so I can see how you can keep me trapped in your writing.\u201d<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">7. Include a link to your portfolio<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">That said, <\/span><b>be sure to show include a link to your full portfolio to demonstrate the breadth of your experience.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A client probably won\u2019t care to click through every single one of the pieces you\u2019ve written, but showing them you\u2019ve been writing for years and have been published in a myriad of places is always a point in your favor.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">8. Be the solution to their problems<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Yes, your application is supposed to convince a client you\u2019re awesome and they need to hire you, but the best way to do this is to focus on how you can make <\/span><i><span style=\"font-weight: 400;\">them<\/span><\/i><span style=\"font-weight: 400;\"> better.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cFocus on what you can bring to the site,\u201d says Lee-Smith. \u201cDon&#8217;t tell the site you&#8217;re pitching to that getting accepted will be a great opportunity for you. That&#8217;s kind of obvious. Instead, focus on what YOU can do for THEM, and back it up with examples.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where knowing your audience and can really pay off.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">9. Proof, proof, then proof again<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Mistakes like typos and grammatical errors on a traditional job application are frowned upon as they show a lack of attention, ability or both. <\/span><\/p>\n<p><b>Mistakes on a freelance writer\u2019s application are judged even more harshly because, you know, accurate writing is kind of part of the job description.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">When such an easy mistake can have such a negative impact on your prospects, you can never be too careful. If you think you\u2019ve proofed enough, let a few minutes pass and then proof one more time just to be safe.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">10. Follow up<\/span><\/h2>\n<p><b>Don\u2019t let a fantastic application fall through the cracks. <\/b><span style=\"font-weight: 400;\">There\u2019s nothing wrong with checking back in if you haven\u2019t received a reply within a reasonable amount of time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cFamiliarize yourself with how long the application process takes,\u201d says Lee-Smith. \u201cIf you haven&#8217;t heard anything by then, forward your email back to them and tack on a quick note saying you want to follow up on your application. People are busy and sometimes forget to respond. (This worked for me with my most recent pitch, and I got the job!)\u201d<\/span><\/p>\n<p><b>Your turn: Do you have any other tips for making a freelance writing job application stand out? Share them with us in the comments!<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you want to land more freelance writing gigs, follow this advice from industry experts and editors.<\/p>\n","protected":false},"author":17,"featured_media":10514,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[377,1008,1009],"class_list":["post-10128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-freelancing","tag-freelance-writing-gigs","tag-pitching-an-editor","tag-pitching-tips"],"_links":{"self":[{"href":"https:\/\/thewritelife.com\/index.php?rest_route=\/wp\/v2\/posts\/10128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thewritelife.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thewritelife.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thewritelife.com\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/thewritelife.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10128"}],"version-history":[{"count":0,"href":"https:\/\/thewritelife.com\/index.php?rest_route=\/wp\/v2\/posts\/10128\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thewritelife.com\/index.php?rest_route=\/wp\/v2\/media\/10514"}],"wp:attachment":[{"href":"https:\/\/thewritelife.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thewritelife.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thewritelife.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}