{"id":10209,"date":"2017-03-28T06:00:00","date_gmt":"2017-03-28T11:00:00","guid":{"rendered":"https:\/\/thewritelife.com\/?p=10209"},"modified":"2017-03-24T11:17:01","modified_gmt":"2017-03-24T16:17:01","slug":"is-content-marketing-a-fit","status":"publish","type":"post","link":"https:\/\/thewritelife.com\/?p=10209","title":{"rendered":"Get Paid to Blog: 6 Obvious Signs Content Marketing is A Fit For You"},"content":{"rendered":"

Your writing career has you <\/span>pitching articles<\/span><\/a> to print magazines and online publications, <\/span>self-publishing informational ebooks<\/span><\/a> and even <\/span>earning some cash from your fiction writing<\/span><\/a>. <\/span><\/p>\n

You\u2019ve got all your bases covered, right? <\/span><\/p>\n

Wrong. There\u2019s one big writing income stream you\u2019re missing out on: paid blogging.<\/span><\/p>\n

Paid blogging, known in the industry as content marketing<\/b>, is creating blog posts that attract a company\u2019s ideal customer and potentially generate new leads. It\u2019s not about selling products or services — it\u2019s about offering value to readers to increase brand awareness and build trust.<\/span><\/p>\n

Content marketing could offer a significant boost to your freelance writing income. This writing niche is expected to be a <\/span>$300 billion industry by 2019<\/span><\/a> — and many companies are seeing the opportunity to outsource their blog work to freelance writers.<\/span><\/p>\n

If you can write novels and magazine articles, you can probably write paid blog posts. Here are six signs you\u2019d make a top-notch content marketer.<\/span><\/p>\n

1. You\u2019ve mastered conversational writing<\/span><\/h2>\n

This is one type of corporate writing where jargon isn\u2019t welcome. <\/span><\/p>\n

Companies are paying for posts that engage readers and make difficult information easy to understand. <\/span>Writing doesn\u2019t have to be formal to be professional!<\/b><\/p>\n

You won\u2019t be rewarded for your oversized vocabulary in this field. If you can simplify sentences, use contractions and slang, and maybe even add relevant GIFs to your blog posts, you\u2019d make a great content marketer.<\/span><\/p>\n

2. You can grab readers\u2019 attention<\/span><\/h2>\n

Readers often find a company\u2019s blog because they searched for an answer to a problem. <\/span><\/p>\n

Your client\u2019s blog is one of many they could choose to help them. <\/span>Your job as a content marketer is to keep them from heading back to Google to search for answers elsewhere.<\/b><\/p>\n

Your essay-writing skills will come in handy here. You already know the ropes of crafting an attention-grabbing hook. Why not put that talent to use as a paid blogger? <\/span><\/p>\n

Your clients will thank you when they see their site visitors sticking around!<\/span><\/p>\n

3. You\u2019re a natural storyteller<\/span><\/h2>\n

You have one blog post to make a new site visitor care about your client\u2019s company. <\/span><\/p>\n

How do you do it? Tell a story.<\/span><\/p>\n

Content marketing is about forging a connection between readers and a company\u2019s brand.<\/b> If you can write compelling fiction, you can craft an engaging brand story. <\/span><\/p>\n

Good storytelling is the difference between a distant corporation and a friendly business that cares about its consumers. Who said writing fiction was a non-transferrable skill?<\/span><\/p>\n

4. You have an area of expertise<\/span><\/h2>\n

Companies in nearly every industry work with writers to improve their blogs…and some of those industries are pretty complex. <\/span><\/p>\n

Part of a content marketer\u2019s job is to make confusing information simple to understand. <\/span><\/p>\n

Companies need writers who understand complicated topics so they can explain those ideas to potential customers- — without relying on industry-specific jargon (remember that conversational writing voice we talked about?). <\/span><\/p>\n

Having an area of expertise gives you a huge leg-up as a content marketer,<\/b> especially in certain industries like the legal or medical fields. <\/span><\/p>\n

Potential clients can glance at your past experience and feel confident in your ability to simplify their subject matter. <\/span><\/p>\n

5. You can meet deadlines<\/span><\/h2>\n

If you\u2019ve ever written a journalistic piece, you\u2019ve probably bowed down before the almighty deadline. <\/span><\/p>\n

Content marketers may not be rushing to get a piece submitted in time to make a print deadline, but making your deadlines is still crucial in the world of paid blogging. <\/span><\/p>\n

Most corporate clients have well-thought-out editorial calendars that dictate the ideal date to publish a particular post. If you submit a piece late, you could throw off their publishing schedule. <\/span><\/p>\n

Companies are often juggling a team of freelancers to meet their content marketing needs. If you stand out from the crowd as the one whose work is always on time, you\u2019ll set yourself up for <\/span>recurring writing assignments<\/span><\/a>. <\/span><\/p>\n

6. You\u2019re a decent editor<\/span><\/h2>\n

You\u2019re not submitting your blog posts to a magazine with a full-time editorial team to catch typos and hold your hand through big-picture edits. <\/span><\/p>\n

Freelance content marketers typically work with the in-house marketing team at a company. Unlike magazines, marketing teams often don\u2019t have the skills or the time to polish your work. <\/span><\/p>\n

Part of the value you bring a company is the confidence that their blog will be professionally written. If you can be your own editor, you\u2019ll win major points with your content marketing clients.<\/span><\/p>\n

It\u2019s well worth your time to explore freelance content marketing. It could be the next big break in your writing career!<\/span><\/p>\n

Have you ever thought about getting into content marketing? If not, what\u2019s holding you back?<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

Get paid to blog when you dive into the world of content marketing.<\/p>\n","protected":false},"author":302,"featured_media":10509,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[1005,216,790,411],"class_list":["post-10209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-freelancing","tag-content-marketer","tag-content-marketing","tag-get-paid-to-blog","tag-make-money-writing"],"_links":{"self":[{"href":"https:\/\/thewritelife.com\/index.php?rest_route=\/wp\/v2\/posts\/10209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thewritelife.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thewritelife.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thewritelife.com\/index.php?rest_route=\/wp\/v2\/users\/302"}],"replies":[{"embeddable":true,"href":"https:\/\/thewritelife.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10209"}],"version-history":[{"count":0,"href":"https:\/\/thewritelife.com\/index.php?rest_route=\/wp\/v2\/posts\/10209\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thewritelife.com\/index.php?rest_route=\/wp\/v2\/media\/10509"}],"wp:attachment":[{"href":"https:\/\/thewritelife.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thewritelife.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thewritelife.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}