{"id":5647,"date":"2022-09-28T08:52:00","date_gmt":"2022-09-28T12:52:00","guid":{"rendered":"http:\/\/thewritelife.com\/?p=5647"},"modified":"2023-07-30T15:14:38","modified_gmt":"2023-07-30T19:14:38","slug":"pitch-the-right-editor","status":"publish","type":"post","link":"https:\/\/thewritelife.com\/?p=5647","title":{"rendered":"How to Pitch a Story: 9 Insider Tips for Contacting the Right Editor"},"content":{"rendered":"\n<p>You\u2019ve got a fantastic idea for a story. You even know which publication or website it\u2019s perfect for.<\/p>\n\n\n\n<p>The only problem? You have no idea who you should pitch &#8212; or how to get in touch with them.<\/p>\n\n\n\n<p>Figuring out which editor to contact &#8212; and finding that editor\u2019s email address &#8212; can be a frustratingly time-consuming aspect of <a href=\"https:\/\/thewritelife.com\/find-freelance-writing-jobs\/\" target=\"_blank\" rel=\"noopener\">freelance writing<\/a>. But it&#8217;s oh-so-necessary if you want to see that story published.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-pitch-a-story-to-an-editor\">How to pitch a story to an editor<\/h2>\n\n\n\n<p>Don\u2019t despair; there<i> are <\/i>a few tricks for making the process easier. All it takes is some sleuthing &#8212; after a while, you may even find the process fun! (I\u2019m not the only one who does a little victory dance when I finally get in touch with the right editor, am I?)<\/p>\n\n\n\n<p>In this post we&#8217;ll review both how to figure out which editor to pitch, and then tricks for finding that person\u2019s email address, so you can place and get paid for more pieces.<\/p>\n\n\n\n<p>To kick us off, here are some ideas for how to identify which editor to pitch.<\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><nav><ul><li class=\"\"><a href=\"#how-to-pitch-a-story-to-an-editor\">How to pitch a story to an editor<\/a><ul><li class=\"\"><a href=\"#1-get-as-specific-as-possible\">1. Get as specific as possible<\/a><\/li><li class=\"\"><a href=\"#2-call-the-publication\">2. Call the publication<\/a><\/li><li class=\"\"><a href=\"#3-ask-your-contacts\">3. Ask your contacts<\/a><\/li><li class=\"\"><a href=\"#4-search-twitter\">4. Search Twitter<\/a><\/li><li class=\"\"><a href=\"#5-join-freelance-writers-den\">5. Join Freelance Writers Den<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#next-up-tips-for-finding-that-editors-email\">Next up: Tips for finding that editor&#8217;s email<\/a><ul><li class=\"\"><a href=\"#6-use-googles-advanced-search\">6. Use Google&#8217;s advanced search<\/a><\/li><li class=\"\"><a href=\"#7-try-sales-navigator-for-gmail\">7. Try Sales Navigator for Gmail<\/a><\/li><li class=\"\"><a href=\"#8-look-on-linked-in\">8. Look on LinkedIn<\/a><\/li><li class=\"\"><a href=\"#9-find-the-editors-colleagues\">9. Find the editor\u2019s colleagues<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-get-as-specific-as-possible\"><b>1. Get as specific as possible<\/b><\/h3>\n\n\n\n<p>Unless it\u2019s a really small publication, avoid pitching the editor-in-chief; she\u2019ll probably just delete your email.<\/p>\n\n\n\n<p><b>Instead, try to find the editor who oversees your story\u2019s beat.<\/b> If you\u2019re writing about an up-and-coming clothing designer, for example, look for the fashion or style editor. The easiest way to determine this is to Google \u201cReal Simple fashion editor,\u201d or \u201cReal Simple masthead\u201d and then search for \u201cfashion\u201d or \u201cstyle.\u201d<\/p>\n\n\n\n<p>If you can\u2019t find that information, \u201cGo for a senior, deputy, or associate editor,\u201d says freelance writing expert Linda Formichelli. \u201cIf that editor isn&#8217;t the right one, she&#8217;ll often send your query along to the correct editor.\u201d<\/p>\n\n\n\n<p>She says not to bother with contributing editors or copyeditors, as they\u2019re not responsible for assigning stories.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-call-the-publication\"><b>2. Call the publication<\/b><\/h3>\n\n\n\n<p>This may sound old-fashioned, but it works. If your target publication has a phone number listed, call and ask to be connected to the relevant department. Once you have someone on the line, ask, \u201cWho should I contact with a pitch about travel to Greece?\u201d Easy peasy.<\/p>\n\n\n\n<p>\u201cI sound like a broken record&#8230;\u2018Pick up the phone! Pick up the phone!\u2019\u201d says Formichelli. \u201cMany of my students are pleasantly surprised that they get a quick answer.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-ask-your-contacts\"><b>3. Ask your contacts<\/b><\/h3>\n\n\n\n<p>If you\u2019re a member of any <a href=\"https:\/\/thewritelife.com\/facebook-groups-for-writers\/\" target=\"_blank\" rel=\"noopener noreferrer\">online writing groups<\/a>, ask your fellow members if they have a contact at your target publication. If they\u2019re familiar with your work, they may even be willing to introduce you over email\u2014bonus points!<\/p>\n\n\n\n<p>\u201cBe sure to supply your email address on the forum or invite direct messages so respondents won&#8217;t have to share the info with the whole group,\u201d suggests Formichelli.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-search-twitter\"><b>4. Search Twitter<\/b><\/h3>\n\n\n\n<p>Smaller websites and publications may not publish a masthead. One of the best ways to find otherwise-unlisted editors is through <a href=\"https:\/\/thewritelife.com\/why-writers-should-love-twitter-hint-its-not-just-about-selling-books\/\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a>, since users often list their place of employment in their bios. In Twitter\u2019s search tool, type in the word \u201ceditor\u201d plus the @handle of the publication you\u2019re targeting.<\/p>\n\n\n\n<p>Some editors even prefer to be pitched on Twitter before moving the conversation to email, so it doesn\u2019t hurt to send a direct message.<\/p>\n\n\n\n<p>If you\u2019re really keen to make a connection, you might even create what The Write Life founder Alexis Grant calls a <a href=\"https:\/\/alexisgrant.com\/2012\/09\/19\/use-this-twitter-technique-to-make-big-things-happen\/\" target=\"_blank\" rel=\"noopener noreferrer\">Notice-Me List<\/a>, then strategically interact with editors you want to write for.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/thewritelife.com\/wp-content\/uploads\/2019\/08\/How-to-pitch-a-story-pin.jpg\" alt=\"\" class=\"wp-image-38110\" width=\"313\" height=\"469\" srcset=\"https:\/\/thewritelife.com\/wp-content\/uploads\/2019\/08\/How-to-pitch-a-story-pin.jpg 1250w, https:\/\/thewritelife.com\/wp-content\/uploads\/2019\/08\/How-to-pitch-a-story-pin-200x300.jpg 200w, https:\/\/thewritelife.com\/wp-content\/uploads\/2019\/08\/How-to-pitch-a-story-pin-768x1152.jpg 768w, https:\/\/thewritelife.com\/wp-content\/uploads\/2019\/08\/How-to-pitch-a-story-pin-683x1024.jpg 683w\" sizes=\"auto, (max-width: 313px) 100vw, 313px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-join-freelance-writers-den\"><b>5. Join Freelance Writers Den<\/b><\/h3>\n\n\n\n<p>Yes, you\u2019ll have to pay for a <a href=\"https:\/\/freelancewritersden.com\/join\" target=\"_blank\" rel=\"nofollow noopener\">monthly membership<\/a>, but for serious freelance writers, it\u2019s worth it. You\u2019ll get access to courses, ebooks, podcasts, and trainings to help you know who to pitch, how to pitch them, and how to uplevel your rates as a freelance writer. Ultimately, you&#8217;ll learn how to grow your freelance writing income and you&#8217;ll be surrounded by a community of freelancers who can inspire, encourage, and give advice along the way.<\/p>\n\n\n\n<p>And don&#8217;t forget, this is self-education, which means the fee is <a href=\"https:\/\/thewritelife.com\/filing-taxes-freelancer-10-mistakes\/\" target=\"_blank\" rel=\"noopener noreferrer\">tax-deductible<\/a> in many countries!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/freelancewritersden.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"488\" src=\"https:\/\/thewritelife.com\/wp-content\/uploads\/2022\/10\/make-money-blogging_freelancewritersden_Post-300-plus-hours-of-trainings-one-affordable-price@2x.jpg\" alt=\"Advertisement for the Freelance Writers Den, a writing community with more than 300 hour of training for one affordable monthly price\" class=\"wp-image-43005\" srcset=\"https:\/\/thewritelife.com\/wp-content\/uploads\/2022\/10\/make-money-blogging_freelancewritersden_Post-300-plus-hours-of-trainings-one-affordable-price@2x.jpg 1024w, https:\/\/thewritelife.com\/wp-content\/uploads\/2022\/10\/make-money-blogging_freelancewritersden_Post-300-plus-hours-of-trainings-one-affordable-price@2x-300x143.jpg 300w, https:\/\/thewritelife.com\/wp-content\/uploads\/2022\/10\/make-money-blogging_freelancewritersden_Post-300-plus-hours-of-trainings-one-affordable-price@2x-768x366.jpg 768w, https:\/\/thewritelife.com\/wp-content\/uploads\/2022\/10\/make-money-blogging_freelancewritersden_Post-300-plus-hours-of-trainings-one-affordable-price@2x-980x467.jpg 980w, https:\/\/thewritelife.com\/wp-content\/uploads\/2022\/10\/make-money-blogging_freelancewritersden_Post-300-plus-hours-of-trainings-one-affordable-price@2x-480x229.jpg 480w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"next-up-tips-for-finding-that-editors-email\">Next up: Tips for finding that editor&#8217;s email<\/h2>\n\n\n\n<p>Once you\u2019ve figured out which editor to pitch your story to, you&#8217;re well on your way! But how the heck do you find that person&#8217;s email address?<\/p>\n\n\n\n<p>Here are a few tips for getting your hands on the editor&#8217;s email.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-use-googles-advanced-search\"><b>6. Use Google&#8217;s advanced search<\/b><\/h3>\n\n\n\n<p>Don\u2019t skip this step just because it seems too easy.<\/p>\n\n\n\n<p>Search \u201cJane Doe email address,\u201d and it could pop right up. You could also try searching \u201cjanedoe@publication.com\u201d to see if you get any hits.<\/p>\n\n\n\n<p>And remember, while most of us stick to the search box on Google\u2019s homepage, the search engine offers many more ways to find what you\u2019re looking for. If you really want to milk Google for all it\u2019s worth, try these <a href=\"https:\/\/www.lifehack.org\/articles\/technology\/20-tips-use-google-search-efficiently.html\" target=\"_blank\" rel=\"noreferrer noopener\">advanced tips for using Google search<\/a> from Lifehacker.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-try-sales-navigator-for-gmail\"><b>7. Try Sales Navigator for Gmail<\/b><\/h3>\n\n\n\n<p>This used to be called Rapportive before it was acquired by LinkedIn. Now there&#8217;s both a <a href=\"https:\/\/business.linkedin.com\/sales-solutions\/compare-plans\/sales-navigator-for-gmail#\" target=\"_blank\" rel=\"noreferrer noopener\">free and premium version<\/a>. The Gmail extension shows the social media profiles of whoever you\u2019re emailing right in the sidebar of your Gmail account, which is useful for brand building and general networking &#8212; and pure gold for finding email addresses.<\/p>\n\n\n\n<p>When searching for an editor\u2019s email address, start typing different name combinations into the \u201cTo\u201d field, like jane@publication.com, janedoe@publication.com, jane.doe@publication.com, and jdoe@publication.com. If she uses her work email for her LinkedIn profile, her name and photo will pop up when you\u2019ve hit the jackpot.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8-look-on-linked-in\"><b>8. Look on LinkedIn<\/b><\/h3>\n\n\n\n<p>Do more than just glance at their profile. Dig a little. It&#8217;s becoming more common for LinkedIn users to include their email address either in their contact information section or at the bottom of their introduction note. Look deep in their profile and you might find an email address.<\/p>\n\n\n\n<p>LinkedIn also has a direct message feature, but chances are you&#8217;ll have to upgrade to premium to send a message to someone who&#8217;s not your connection.<\/p>\n\n\n\n<p>While you&#8217;re there, look to see if anyone you know is connected with this editor. Maybe they&#8217;ll make an introduction for you!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9-find-the-editors-colleagues\"><b>9. Find the editor\u2019s colleagues<\/b><\/h3>\n\n\n\n<p>If you\u2019re still coming up short, try to find an email address for a colleague at the same publication. In a post for The Muse, Grant calls this one of her \u201c<a href=\"https:\/\/www.themuse.com\/advice\/how-to-hunt-down-a-hiring-managers-email-address\" target=\"_blank\" rel=\"noopener noreferrer\">absolute favorite hacks<\/a>.\u201d<\/p>\n\n\n\n<p>She shares this example: \u201cSay you found one of Joe Schmo\u2019s colleagues, Mary King, and her email is mking@starbucks.com. Knowing that, you can easily guess what Joe Schmo\u2019s email might be: jschmo@starbucks.com.\u201d<\/p>\n\n\n\n<p>Next step? Pop it into your Gmail extension to see if you\u2019ve got a match. (Note that just because it doesn\u2019t appear doesn\u2019t mean it\u2019s a no-go; some editors may use their personal email addresses for their LinkedIn profile.)<\/p>\n\n\n\n<p>You can also simply try sending your pitch and see if the email goes through. You never know, you might get lucky!<\/p>\n\n\n\n<center><script src=\"https:\/\/f.convertkit.com\/ckjs\/ck.5.js\"><\/script>\n      <form action=\"https:\/\/app.convertkit.com\/forms\/1147896\/subscriptions\" class=\"seva-form formkit-form\" method=\"post\" data-sv-form=\"1147896\" data-uid=\"ea49836efe\" data-format=\"inline\" data-version=\"5\" data-options=\"{&quot;settings&quot;:{&quot;after_subscribe&quot;:{&quot;action&quot;:&quot;message&quot;,&quot;success_message&quot;:&quot;Success! Now check your email to download your pitch checklist.&quot;,&quot;redirect_url&quot;:&quot;&quot;},&quot;analytics&quot;:{&quot;google&quot;:null,&quot;fathom&quot;:null,&quot;facebook&quot;:null,&quot;segment&quot;:null,&quot;pinterest&quot;:null,&quot;sparkloop&quot;:null,&quot;googletagmanager&quot;:null},&quot;modal&quot;:{&quot;trigger&quot;:&quot;timer&quot;,&quot;scroll_percentage&quot;:null,&quot;timer&quot;:5,&quot;devices&quot;:&quot;all&quot;,&quot;show_once_every&quot;:15},&quot;powered_by&quot;:{&quot;show&quot;:false,&quot;url&quot;:&quot;https:\/\/convertkit.com\/features\/forms?utm_campaign=poweredby&amp;utm_content=form&amp;utm_medium=referral&amp;utm_source=dynamic&quot;},&quot;recaptcha&quot;:{&quot;enabled&quot;:false},&quot;return_visitor&quot;:{&quot;action&quot;:&quot;hide&quot;,&quot;custom_content&quot;:&quot;&quot;},&quot;slide_in&quot;:{&quot;display_in&quot;:&quot;bottom_right&quot;,&quot;trigger&quot;:&quot;timer&quot;,&quot;scroll_percentage&quot;:null,&quot;timer&quot;:5,&quot;devices&quot;:&quot;all&quot;,&quot;show_once_every&quot;:15},&quot;sticky_bar&quot;:{&quot;display_in&quot;:&quot;top&quot;,&quot;trigger&quot;:&quot;timer&quot;,&quot;scroll_percentage&quot;:null,&quot;timer&quot;:5,&quot;devices&quot;:&quot;all&quot;,&quot;show_once_every&quot;:15}},&quot;version&quot;:&quot;5&quot;}\" min-width=\"400 500 600 700 800\" style=\"background-color: rgb(56, 142, 60); border-radius: 6px;\"><div class=\"formkit-background\" style=\"opacity: 0.3;\"><\/div><div data-style=\"minimal\"><div class=\"formkit-header\" data-element=\"header\" style=\"color: rgb(255, 255, 255); font-size: 25px; font-weight: 700;\"><h2>Freelance Writer&#8217;s Pitch Checklist<br>Grab it for free \ud83d\udc47<\/h2><\/div><div class=\"formkit-subheader\" data-element=\"subheader\" style=\"color: rgb(255, 255, 255); font-size: 16px;\"><p><strong>Convince more editors to say YES to your pitches! <\/strong><\/p><\/div><ul class=\"formkit-alert formkit-alert-error\" data-element=\"errors\" data-group=\"alert\"><\/ul><div data-element=\"fields\" data-stacked=\"false\" class=\"seva-fields formkit-fields\"><div class=\"formkit-field\"><input class=\"formkit-input\" name=\"email_address\" aria-label=\"Your email address\" placeholder=\"Your email address\" required=\"\" type=\"email\" style=\"color: rgb(0, 0, 0); border-color: rgb(227, 227, 227); border-radius: 4px; font-weight: 400;\"><\/div><button data-element=\"submit\" class=\"formkit-submit formkit-submit\" style=\"color: rgb(255, 255, 255); background-color: rgb(233, 93, 34); border-radius: 0px; font-weight: 700;\"><div class=\"formkit-spinner\"><div><\/div><div><\/div><div><\/div><\/div><span class=\"\">Send Me The Checklist!<\/span><\/button><\/div><div class=\"formkit-guarantee\" data-element=\"guarantee\" style=\"color: rgb(255, 255, 255); font-size: 13px; font-weight: 400;\"><p>We&#8217;ll also send you our weekly newsletter, which offers helpful advice for freelancing and publishing. 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We updated this post in 2022.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avoid the dreaded contact form. Put your reporting chops to use, and pitch a story to an editor who can actually accept it.<\/p>\n","protected":false},"author":86,"featured_media":42158,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[18,166,242,86,243],"class_list":["post-5647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-freelancing","tag-freelancing-2","tag-guest-post","tag-magazine","tag-pitching","tag-who-to-pitch"],"_links":{"self":[{"href":"https:\/\/thewritelife.com\/index.php?rest_route=\/wp\/v2\/posts\/5647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thewritelife.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thewritelife.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thewritelife.com\/index.php?rest_route=\/wp\/v2\/users\/86"}],"replies":[{"embeddable":true,"href":"https:\/\/thewritelife.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5647"}],"version-history":[{"count":0,"href":"https:\/\/thewritelife.com\/index.php?rest_route=\/wp\/v2\/posts\/5647\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thewritelife.com\/index.php?rest_route=\/wp\/v2\/media\/42158"}],"wp:attachment":[{"href":"https:\/\/thewritelife.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thewritelife.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thewritelife.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}