{"id":9255,"date":"2016-10-19T10:30:00","date_gmt":"2016-10-19T15:30:00","guid":{"rendered":"http:\/\/thewritelife.com\/?p=9255"},"modified":"2017-01-27T08:27:34","modified_gmt":"2017-01-27T13:27:34","slug":"crowdfunding-book-good-bad-awkward","status":"publish","type":"post","link":"https:\/\/thewritelife.com\/?p=9255","title":{"rendered":"Crowdfunding a Book: The Good, the Bad, and the Awkward"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">What would it be like to fund your first novel with a <\/span><a href=\"https:\/\/thewritelife.com\/crowdfunding-a-book\/\" target=\"_blank\"><span style=\"font-weight: 400;\">crowdfunding platform<\/span><\/a><span style=\"font-weight: 400;\"> like Kickstarter? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A blog post on author <\/span><a href=\"https:\/\/joshreads.com\/?page_id=28127\" target=\"_blank\"><span style=\"font-weight: 400;\">Josh Fruhlinge<\/span><\/a><span style=\"font-weight: 400;\">r\u2019s site has the scoop. <\/span><\/p>\n<h2><b>Kickstarting a debut novel<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Fruhlinger\u2019s debut novel,<\/span><i><span style=\"font-weight: 400;\"> The Enthusiast,<\/span><\/i><span style=\"font-weight: 400;\"> came out in late 2015. It has more than 80 ratings and 20+ reviews on Goodreads. It\u2019s available in hardcover, paperback and as an ebook&#8230; <\/span><b>and it was funded by a very successful Kickstarter campaign.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Fruhlinger\u2019s blog post says it all: \u201cI Kickstarted my first novel, sold 1,319 books and made $4,369.14 (so far) \u2014 and so can you (maybe) (under fairly specific circumstances).\u201d <\/span><\/p>\n<p><span style=\"font-weight: 400;\">His initial goal was to pay himself for his time writing the novel, since it would, in theory, eat into his potential freelance-writing earnings time. He was more than successful in this endeavor, and his goal of $6,666 was met \u2013 and far exceeded, totalling more than $20,000. Fruhlinger was able to put this extra cash toward tasks like printing costs, editorial assistance, design and promotion.<\/span><\/p>\n<h2><b>Dealing with unexpected emotions from crowdfunding<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">However, this influx of cash from patrons almost immediately led to some <\/span><b>major guilt<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThe actual process of writing the novel took a lot longer than I thought,\u201d wrote Fruhlinger. \u201cThis was very stressful to me; I felt like I was letting all my backers down, and with the very, very large amount of money I raised being very, very public, I worried that people would think I had scammed everyone out of an awful lot of cash.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Still, he finished his book, and is happy with the final product. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In his post, he offered some learned lessons to those who might be interested in trying their own campaign to fund their novel.<\/span><\/p>\n<h2><b>Lessons learned from Kickstarting a book<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The secret to a successful Kickstarter doesn\u2019t start with Kickstarter. A large number of his backers were already fans of his work and his site. Tap into your audience! <\/span><a href=\"https:\/\/thewritelife.com\/quick-social-media-tips-for-writers\/\" target=\"_blank\"><span style=\"font-weight: 400;\">If you don\u2019t have an audience, build one<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Write your book first. Fruhlinger noted that this would have drastically cut down on his anxiety.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do your best to estimate costs in advance and be conservative. Printing costs turned out to be more than Fruhlinger expected.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Professional services aren\u2019t cheap!<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don\u2019t bet on big sales if you don\u2019t need to. Fruhlinger noted he\u2019s been left with more leftover stock than he would have liked. Consider print-on-demand.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Offer your backers big-ticket items. \u201cPeople who are backing you are likely to be invested in you and want you to succeed, so a personal touch like that is something they\u2019ll enjoy and appreciate,\u201d he said. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">After reading about Fruhlinger\u2019s experience, it\u2019s easy to see the appeal of crowdsourcing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019ve used Indiegogo before to fund a creative project, and while my campaign was successful, there\u2019s still some complicated feelings that can come from asking for, and being given, financial support. Strings can feel attached, even when they truly aren\u2019t. I have built a good base of loyal readers, but I still don\u2019t think I would feel comfortable asking them to pay for the creation of my first book.<\/span><\/p>\n<p><b>What do you think &#8212; would you do a crowdfunding campaign for your novel?<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ever thought about crowdfunding a book on Kickstarter? This author did, and raised more than $20,000.<\/p>\n","protected":false},"author":232,"featured_media":9299,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,5,958,6],"tags":[119,873,860,444,874],"class_list":["post-9255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-get-published","category-marketing","category-publishing","category-self-publishing","tag-crowdfunding","tag-crowdfunding-a-book","tag-first-novel","tag-kickstarter","tag-writing-your-first-novel"],"_links":{"self":[{"href":"https:\/\/thewritelife.com\/index.php?rest_route=\/wp\/v2\/posts\/9255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thewritelife.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thewritelife.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thewritelife.com\/index.php?rest_route=\/wp\/v2\/users\/232"}],"replies":[{"embeddable":true,"href":"https:\/\/thewritelife.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9255"}],"version-history":[{"count":0,"href":"https:\/\/thewritelife.com\/index.php?rest_route=\/wp\/v2\/posts\/9255\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thewritelife.com\/index.php?rest_route=\/wp\/v2\/media\/9299"}],"wp:attachment":[{"href":"https:\/\/thewritelife.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thewritelife.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thewritelife.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}