To Win This Writing Contest, You’ll Need a Great Book Marketing Plan

by | May 15, 2015 | Get Published, Publishing | 3 comments

Whether you’d like to admit it or not, marketing is just as much your responsibility as writing, even if you want to publish traditionally.

“Even a great book won’t get attention from readers unless there is a plan for developing an audience,” said Neil Raphel, acquisitions editor of Brigantine Media, in a press release. “Our experience is that publishing success or failure depends on our authors’ commitment to marketing.”

And to emphasize that fact, Brigantine is hosting Publish or Perish, a writing contest to reward an author who’s created not only a great book, but a plan for selling said great book.

Whether it’s creating Second Life avatars for your main characters or hosting Twitter chats and doling out advice, a marketing plan that works perfectly in tandem with your book could be your ticket to a publishing contract with Brigantine as well as a $2,000 advance. You’re going to want to add this one to your list of free writing contests.

Who can enter?

Writers of any genre are encouraged to apply. While Brigantine generally focuses on fiction, business and education-related books, “we’re accepting manuscripts for books of any genre in the Publish or Perish contest,” explained Janis Raye, editorial chief at Brigantine Media, in the press release.

While only one author can win, even ultimately unsuccessful entrants may still have a shot at working with the publishing house. Brigantine is hoping to see quite a few strong entries to this unorthodox writing contest and hopes to “identify a number of promising book projects,” according to the press release.

What to include when you enter this writing contest

Before entering Publish or Perish, you’ll need both a well-edited manuscript and a detailed promotion strategy.

For your marketing plan, consider the strengths of your existing author platform. Are you a business author with a reputation as a thought leader? A blogger with an audience of devoted readers and email subscribers? A writer-slash-public-speaker on your topic of expertise?

Whether it’s hosting your own radio show or connecting with your readers on Twitter, the options for developing your platform are endless. If you need a little more inspiration, check out this list of interesting marketing ideas from Publish or Perish.

Think you have what it takes? Enter the Publish or Perish Contest before August 15, 2015. There is no entry fee and Brigantine will announce the winner on September 15, 2015.

May the odds be ever in your favor.

What do you think of the way this writing contest combines both craft and marketing? Will you enter?

Looking for more great free writing contests? Check out our list of 27 options!