Tag: marketing your book

  • How to Use BookBub to Sell Books — And Get on Amazon’s Bestsellers List

    How to Use BookBub to Sell Books — And Get on Amazon’s Bestsellers List

    In January, 2023, I gave away 60,301 books on Amazon, Apple, Barnes & Noble and Kobo combined. And that’s just for one title.

    I nearly died of excitement. Not only did it mean 60,000 people were willing to take a chance on my book, but it meant exposure, sales and several other big wins for a tiny little author like me.

    How’d I do it? It took blood, sweat, tears and a little luck.

    A look into my book marketing strategy

    To understand my marketing strategy, we have to rewind about a year.

    Around March 2022, I decided to make the first book in my series, Fire in Frost, permafree.

    Permafree is a term that simply means the book is always free or “permanently free.”

    Though I don’t make any money on downloads of this book, the idea is to capture readers’ attention so they’ll hopefully buy the next books in my series. When I made this decision, I had already self-published the first and second books, and the third was almost ready.

    Fast-forward to December 2022. I submitted my free book to BookBub for consideration — for the tenth time. You can only apply once per month, and I was determined to keep trying.

    I couldn’t believe it when I got the email saying they’d accepted my book for a feature and were planning to run my ad on January 4, 2023.

    What is BookBub? And how does BookBub work?

    If you’re not familiar with BookBub, it’s the holy grail of book marketing for fiction authors.

    BookBub is what made all the difference in this promotion. If you hang out with other writers long enough, you’ll discover that BookBub is THE place to advertise your books if you can.

    But you can read tons of BookBub reviews on the web, and I’d rather go a step further and help you use the tool.

    So here’s how BookBub works. The company sends out newsletters to thousands of readers each day. You pay to get your book featured in their newsletters. The price varies depending on the price point of your book and which newsletter you want to be featured in.

    They’re willing to consider permanently free books, but in general, they’re looking for book deals that are deeply discounted.

    BookBub for authors: How to get a BookBub feature

    While BookBub is incredibly effective for authors, it is extremely hard to get your book accepted.

    I tried 10 times with my free book before finally getting accepted. I recently had another author friend say she tried 18 times before getting accepted.

    With that in mind, there are a couple of things you can do to increase your odds that BookBub will feature your book.

    Here are my suggestions for getting your book featured in BookBub:

    1. Make it the best deal you can.

    BookBub wants to give their readers the best deals, so try to offer your book free (if it’s the first in the series) or for $0.99. They usually won’t feature anything above $2.99, and they’re unlikely to feature your book at that price point if it’s always priced there.

    2. Try with the first book in a series.

    BookBub seems to like first in the series because (as I understand it) they will make money off affiliate sales of your other books if their readers buy the rest of the series.

    3. Make your book available on all platforms and in all territories.

    BookBub wants deals that appeal to all their readers. Although they sometimes feature books that are exclusive to Amazon, you typically have a better chance if your book is available on all platforms (Amazon, Apple, Barnes & Noble, Kobo, and Google Play) and if the deal is available in all territories (US, UK, Australia, India, and Canada).

    4. Have an amazing cover.

    Believe it or not, readers really do judge books by their covers, and so do the people over at BookBub. If you have a cover that’s not eye-catching, it’s worth considering a redesign, not just for BookBub but because it will help in all your book promotions.

    5. Finish your series.

    BookBub finally accepted my deal once the entire series was available for sale on all platforms. This isn’t a guarantee that they’ll accept your book, but it helps because readers don’t want to wait around for the next one. Offering a complete series makes your deal more appealing.

    6. Gather reviews.

    BookBub doesn’t require a minimum amount of reviews, but more reviews give the impression that your book is more popular. It also gives BookBub’s editors an idea of how readers will respond to your book. You can gather reviews by including a call to action at the end of your book, giving away free copies, or encouraging reviews from people who’ve already read the book.

    7. Talk up your book.

    BookBub features a comment section when you submit your deal. Use it to talk up your book. Mention if it’s won any awards or what editorial reviewers or big-name authors have said about it. I mentioned that my series had over 200 5-star reviews on Goodreads (at the time), and I think that helped me land a feature on BookBub.

    8. Be flexible.

    BookBub is in such high demand that if you need a certain date, it might already be full.

    Instead, consider planning your promotion around them. They’ll ask you if your date is flexible or not. Be open to anything, and it will increase your chances of getting a feature.

    9. Keep submitting.

    Submit as often as you can (once a month), and don’t give up!

    How to leverage a BookBub ad

    After paying for the ad (see cost details below), I knew I needed to devise a game plan.

    I wanted to make the most out of this feature. I applied to multiple other ad sites and newsletter services and got accepted to most of them. I planned to run ads that whole week to boost my Amazon rankings.

    Most of the ads ended up running on Monday or Tuesday, and the BookBub feature ran on Wednesday. Here’s how my investment broke down:

    • BookBub: $115*
    • EBook Soda: $15
    • Book Goodies: $17.50
    • The Fussy Librarian: $5
    • Reading Deals: Free
    • ReadFree.ly: Free
    • EReader News Today: $35
    • Many Books: $25

    *BookBub ad prices vary depending on your category and price point. I ran my ad for a free book in the Teen & Young Adult category.

    I also increased my Amazon ad spending to $10 per day and ended up spending $39.68 during the week of the promo. Plus, I ran Facebook ads for $10 per day and spent $43.69 during the week of the promo. For other free promos, some friends agreed to share the book in their newsletters, and I also shared the freebie with mine.

    My goal was to reach as many people as possible with my book promotion. When all was said and done, I spent $295.87 to promote my freebie.

    The result? These promos catapulted my free book from around #2,000 in the free Amazon Kindle store to #7 in the entire store. I hit #1 of all free teen books on Kindle.

    Here’s what that looked like (see #7):

    That high Amazon ranking further increased my exposure and kept the series selling well the entire month, and for months afterward.

    Overall in January, I had 33,485 downloads on the Amazon U.S. site, 8,491 downloads on Amazon’s international sites, and 18,325 downloads between Apple, Barnes & Noble, and Kobo.

    What did I get out of my BookBub promotion?

    Here’s how I benefited from this book promotion:

    I made a profit off my books

    You might be wondering why I would do all this just for a free book. After all, I’m not making any money off it, right?

    Well, that’d be the case if I only had the one book. By reaching readers with the first book, sales of the second, third, and fourth books also spiked.

    By the end of the promo week, I’d already made my money back and more from sales of my other books.

    I got lots of positive reviews

    After running the promo, my reviews spiked. I’ve received well over 50 more reviews on book one on Amazon, and I’ve now exceeded over 1,000 reviews of the series on Goodreads. All this translates into even more exposure.

    I achieved bestseller status on Amazon

    Toward the end of the month, I decided to run a quick $0.99 sale on books two, three, and four.

    Since the sales boost from this promo had already increased my ranking, this extra sale helped push my books to #1 in their Amazon categories. I also made the top 100 author list for teens.

    Granted, it’s no New York Times bestseller, and I won’t be bragging about being an Amazon bestseller on my book covers or anything, but it was a personal goal of mine that I was happy to hit.

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  • Top 10 Best Books on Public Speaking

    Top 10 Best Books on Public Speaking

    Speaking in front of a crowd is a responsibility that strikes fear in the hearts of many who have to do it, and with good reason. For writers (and for much of the general public) it can feel extremely daunting to put yourself in front of an ocean of watching eyes, standing under the spotlight. However, mastering the skill and confidence of public speaking can significantly boost your career, increasing your influence on a room and improving your value as an employee/team-member. As such, it is important to know how to speak confidently and effectively in front of a crowd.

    One of the best ways to learn how to do it is to first read the best books on public speaking, then go and practice to get feedback. 

    Despite what some may think and what some people do, public speaking is much more than getting up on a stage and reading from a bit of paper without making any mistakes. It is more than just a performance and a presentation, communicating effectively requires engaging the audience enough to earn their eyes, ears, and if you’re really good, their hearts.

    Whether you’re giving a maid-of-honor speech at a wedding, or a personal pitch in a job interview, public speaking skills are valuable for people from all walks of life, whether introverted, extroverted, talkative or shy. Public speaking (and overall communication) is an essential skill for modern-day business. 

    Fortunately, there are plenty of great resources you can look at in order to learn about the art of public speaking. And better still, I have done the leg work for you to track down the top ten public speaking books on the market to improve your skills. Enjoy!

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    The Quick and Easy Way to Effective Public Speaking – Dale Carnegie

    This book is perfect for anyone looking to get into public speaking or improve their existing skills. Dale Carnegie published this book over half a century ago, but the lessons still ring true, especially for beginners and people who suffer from stage fright. Not only does it teach you methods to overcome that fear, but also to improve your conversational skills once you pluck up the courage to stand on stage. There is a reason his books are still being used 60 years later, because they are effective!

    Communication Skills Training – Ian Tuhovsky

    The subtitle of this book reads, “A Practical Guide to Improving Your Social Intelligence, Presentation, Persuasion and Public Speaking (Master Your Communication and Social Skills).” Unlike some of the others on this list, Ian Tuhovsky’s guide is much more than a book on public speaking and improving communication skills. He teaches the reader how to positively express anger and how to handle arguments. Essentially, it’s a guide on social intelligence and its importance to everyday life. Fortunately, a lot of these lessons can be valuable when it comes to public speaking in general.

    The Successful Speaker – Grant Baldwin

    This book is definitely unique and not everyone’s cup of tea, but it can be very effective at setting someone along the path to becoming a professional speaker. It can be difficult to know where or how to start along that path, but this book manages to pack a whole lot of information and advice into a quick and simple read. If you want to know how to scale your business and skills from scratch, this is the book for you.

    Exactly What to Say – Phil M Jones

    This guide is all about mastering your words and how you apply them, meaning speakers and writers alike can benefit. Phil M Jones believes that words have the power to open doors, and once you gain control over them, you can open these doors at will. For anyone looking to become more persuasive in writing or public speaking, this is a great book to study. If you are conducting public speaking for a very specific business purpose, this book has a lot to teach you.

    Unleash the Power of Storytelling – Rob Biesenbach

    When it comes to public speaking books, this is by far one of the most fun and entertaining to read – as well as being very helpful. It’s like Rob Biesenbach has invited you out for coffee and is talking you through the subject in detail, but with such friendly ease. He has so much knowledge to share and, like any good public speaker, you hang off his every word.

    TED Talks – Chris Anderson

    We have all seen a TED Talk or two in our years, and they are often viewed as the pinnacle of public speaking in many ways. The time of standing up on stage and spouting a non-stop monologue to your crowd is long gone. It’s now all about getting your information across in an entertaining and engaging way. Chris Anderson teaches you how to perfect your speaking and delivery in order to create a TED-Talk-worthy speech.

    Art of Public Speaking – Stephen Lucas

    This book really does what it says on the cover. Stephen Lucas takes all the fundamental skills you need to improve your public speaking and puts them in an easy-to-read and easy-to-understand format. To put it simply, by reading this book cover to cover and applying the lessons within, your public speaking will improve. There is a reason that most universities use this guide as a textbook for public speaking. Yes, it may feel very formal and pointed, like a textbook often does, but all the key information is there to bring about improvements. It is the best of the best in that respect.

    Speak with No Fear – Mike Acker

    As the name suggests, this book is all about dealing with the fear often associated with public speaking. If you suffer from nerves while on stage, or crippling fear that prevents you from getting up there in the first place, then this is the book for you! Mike Acker includes many personal anecdotes, encouragement for the reader, easy-to-understand tips, and more. He even breaks down his teachings into seven tried and tested strategies in order to improve your speaking and release the presenter within. You will feel the fear fall away with every turn of the page.

    Talk Like TED – Carmine Gallo

    This is often viewed among the very best books for public speaking, alongside TED Talks and Speak With No Fear. This offers a far more comprehensive look at the art of public speaking, moving beyond top tips and how-to guides, and delving more into a comprehensive review of the art itself. TED Talk presenters have mastered the art of public speaking in recent years convincing hundreds, and even hundreds-of-thousands, of people to lend their ears… but the real skill is keeping those ears. Carmine Gallo talks us through his extensive research into TED Talks and what makes them the pinnacle of public speaking. This includes the secrets behind the formula of the most effective TED Talks, and how we can apply those lessons to our own public speaking.

    Speak with Confidence – Mike Acker

    Have you ever stood up on stage, but the words refused to come out? Have you ever felt nervous standing up to speak in front of others? Do you feel uneasy about the idea of making yourself the center of attention? Are you ready to put all of that behind you?

    Then Speak with Confidence is the book for you!

    The Recap

    I went through dozens and dozens of books, articles, blogs, podcasts, and more in preparation for this article in order to ensure I recommended the best of the best. During this process, one book stood out against the others for all the right reasons, and that book was called Speak with Confidence.

    You may recognize the name Mike Acker and that’s because he has already appeared in this list. Don’t worry, you don’t have to scroll back far to find his Speak with No Fear – a book that many other lists consider to be the very best in the sector of public speaking. However, I believe that Mike’s latest work could go even further.

    Most public speaking books create a list of lessons they want you to learn and take you through them one by one, which is a great way of learning. Others describe the theory behind public speaking and talk you through some supporting anecdotes. What Mike Acker has done is create a three-part framework to teach you about every corner of public speaking – Determine Your Identity, Define the Message, and Develop New Skills. This book is all about finding your inner confidence, nurturing it, and maintaining it. Mike manages to define and teach the concept of confidence in such a helpful and relatable way that makes his information not only relevant, but also doable. For the unique take on public speaking education and the accessibility to speakers of all levels, I predict that Speak with Confidence will commonly be regarded as the best public speaking book within the next 12 months or so. 

    After many hours of reading and research, this is my top ten based on my final conclusions. However, the only thing that really matters is whether you find a book that resonates with you and you alone. After all, this is about improving your public speaking! So, let’s celebrate you taking positive steps toward your next goal!

    PS: Check out this article if you’re an author looking to book more speaking engagements for yourself.

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    This post was written by Jazzmyn Villamanca, a guest writer.

  • The Elusive Value of PR as a Book Marketing Tactic

    The Elusive Value of PR as a Book Marketing Tactic

    When I am not being an author, my full-time job is in public relations.

    As one might imagine, the value of, say, being quoted in a magazine feature article, is harder to measure than most other marketing efforts. It’s pretty rare to see a direct jump in sales as a result of such a placement.

    More often than not, these mentions are cumulative:

    A reader sees you over here in a magazine.

    Then later they see you over there in a newspaper.

    Later, her friend mentions your book as one of many on a list of new releases.

    And in this way, a person gradually develops a familiarity with you without being able to point to a specific touchpoint for it.

    Because of this, I sometimes find myself in the position of having to explain to clients why what I do for them matters.

    The same is true for authors — including this one, despite all I know about the industry.

    Investment vs. immediate gratification

    The cool thing about working in the communications industry as an author is that I have an insider’s perspective on how to put my own author marketing plan together, and how to identify valuable opportunities.

    As a result, I’ve been lucky enough to weasel my way into a few pretty awesome ongoing opportunities, writing this column for The Write Life included.

    But life is busy. Especially now that I work full-time again rather than freelance, I have to be picky about where I invest my time.

    Despite what my logic and experience tells me, it’s easy to sometimes feel like I’m spinning my wheels, and I’d be better off spewing out sales-y tweets every few hours and watch my Amazon ranking jump a few places with each resulting sale.

    But that’s a short-sighted strategy.

    I am constantly reminding myself to invest my time and efforts wisely as an author. And that means putting my efforts toward growing a long-term following—not just pestering readings into that one or two next sales.

    And guess what? A steady drip-drip-drip of media mentions and bylines is absolute gold for that.

    Identifying worthwhile PR opportunities

    If PR isn’t about direct sales, what is it about? How do you know if you’ve found a good opportunity? Here are a few guidelines to help you assess.

    • Publication focus: What topics does the publication cover? What biases or agendas does it have? Make sure these align with your own, at least loosely. The same goes for the article topic.
    • Readership: Who reads this publication? You should be able to find this information on the publication’s “About” page or in its media kit. For most publications, this is also pretty clear from the home page: who are they talking to?
    • Time investment: If a reporter approaches you for an interview, this is easy — just ask them how much time you should plan to set aside to talk with them as you schedule. For a byline, be sure you’re aware of the parameters like word count and how much research is involved. As a writer, you should have a good sense of how long these take you already.
    • Payoff: Sometimes this is literal — you contribute content and are paid for it. Other times this is about exposure to an audience, the link in your byline, or the credibility that comes with being associated with the publication. Just make sure you know what it is, and that it’s worth it for you.

    When these factors all add up, you’ve got a winner.

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    “All press is good press”

    This mantra is false.

    First of all, negative coverage is, in fact, bad. (One exception to this: If you’re getting hammered for standing up for something you know your audience agrees with, or that you consider more important than your audience.)

    Another manner of “bad press” is media coverage that makes you look bad by association.

    If I offer services that help authors build their platforms (ahem, I do), and I guest post for a marketing service that has a reputation for ripping people off, that’s a terrible association for me to have.

    Value wins

    Public relations works because it gets you in front of readers and clearly demonstrates your value and/or credibility.

    Critical to this is, it’s about what you can offer your audience, not about what they can offer you (like book sales).

    After a slow sales report, we all have moments where we want to climb to the highest hill we can find and shout, “For the love of God, buy my book!”

    But shouting at people, of course, is no way to foster a relationship. and that’s what public relations is really about.

    Just like social media and a lot of the other most impactful long-term platforming tactics, public relations is looks at the long tail success.

    And if you’re an author looking for a career in this business, that’s exactly the game you want to be playing.

    Do you use public relations to expand your platform? How’s it worked for you?