7 Blogging Tips from a PR Expert Turned Blogger

7 Blogging Tips from a PR Expert Turned Blogger

You might not have heard of Ellen Yin (yet), but trust me: She’s a force of nature.

The woman successfully created a work-from-home dream internship that didn’t exist, then did it so well it became her full-time position. She also paid off almost $20,000 of student loans before graduation day…even though she only started actively working down her debt  junior year.

(Have I mentioned that she’s crazy nice and totally gorgeous to boot? Ugh, Ellen, can you not?)

So when I heard she was taking on the blogging world, I had no question she’d do it well.

I did have other questions, however.

Because although I’m not new to blogging and I’ve pretty much always been a writer, my people skills are a little…well. Let’s just say I’m an introvert and leave it at that.

Yin, on the other hand, just spent two years doing public relations.

And I knew she’d have some great writing secrets from the PR world to help us bloggers put our well-crafted words to work.

7 Blogging Tips from a Public Relations Expert

Although she’s not planning on making her blog her full-time job (yet), Yin’s marketing experience has given her a host of valuable information that any blogger can apply — even if the word “networking” makes you cringe.

So whether you’re hoping to increase your revenue, embiggen your audience or just have a better-looking blog, here are Yin’s seven tips for bloggers, straight from the mysterious world of people-ing professionally.

1. Create a blog slogan

Understanding your audience is the first rule of any writing — and creating a slogan is a handy way to encapsulate your blog’s mission. It’ll help you get clear about “who the blog is for, and what people can expect to find in your posts,” says Yin.

Take Yin’s slogan for example: A fitness and lifestyle blog for the everyday girl.

“New visitors immediately know that my blog is a destination for fitness and lifestyle tips and resources,” Yin says, “and that the information is relatable to the average woman, not just athletes or fitness competitors.”

That’s a lot of work for fewer than 10 words!

2. Keep your posts as organic as possible — even if you’re being paid

When I asked Yin what brought her to blogging, her first answer wasn’t about her personal brand or marketing or even cash. What she said instead sounded familiar:

“I’ve always loved writing.”

Yin started her blog because she wanted a creative outlet for sharing what she’s learned — and actually helping others. And if she ends up making money off it at some point, even better.

At the end of the day, though, the writing itself is the purpose of blogging. And if you stay true to your voice, your vision and your readership, everything else is a lot more likely to fall into place.

3. Always offer a clean call to action at the end of your piece

It might be a set of relevant links, a newsletter subscription button or just a simple question.

But by prompting your reader to take action at the end of your post, you’ll keep them around longer, make them care more and ultimately get more of your words seen!

4. Engage with your audience

Don’t let that comment box be a moot point.

“Ask questions,” suggests Yin. “Reply to every comment, if possible.”

Leave comments on other blogs, too! By participating in meaningful conversations and providing good feedback, you’ll naturally pique your readers’ interest…

… to say nothing of the fact that you might make a friend or two.

5. Don’t neglect your email subscription list!

Yes, you’ve heard it before, but it bears repeating: Your email subscription list is the most tangible, specific, permanent audience you’ll ever get.

And if you do it right, it can also become a great source of revenue down the road.

“Your product is your blog post, but your distribution channel is your email list,” says Yin. Get started building it as soon as possible. There are tons of easy-to-use tools, like MailChimp, to help.

6. Write guests posts

Want more readers? Write more — and elsewhere.

“This is a great way to cross-promote and build your audience within your niche,” says Yin. Plus, writing guest posts does double duty: Not only do you get more eyes on your work, you grow your professional network, as well.

“When you pitch another blogger on this idea, focus on how you can contribute to and help grow their blog. Give, give, give before ever asking for something in return.”

6. Buy your domain name

OK, this one’s not about writing, per se.

But if you’re serious about creating a freelance business and establishing an online presence, it’s crucial.

Yin’s PR position mostly revolved around Instagram for marketing and promotion. But when you build audience and engagement on social media, you’re taking a risk. If the platform shuts down, poof: There goes your content with it.

When you buy your domain name, “your blog is your own,” Yin says. It’s a “permanent hub” for building your brand and your audience — and expressing your creativity. “It’s something that’s yours to control.”

If you want to see whether a specific domain is available, try this domain checker:

And I don’t know about you, but for this writer, control sounds nice — it can be a little hard to come by.

How to Become a Successful Blogger

Whether you’re still getting your blog set up for the first time or are steadily expanding a loyal readership (kudos!), the best-kept secret to becoming a successful blogger is one you probably already know.

Love what you’re doing, and keep doing it. Focus on great writing first, and engage with the community you’re connecting to and creating.

Turns out “networking” isn’t such a scary word, after all.

How do you increase your blog’s readership?

This post contains affiliate links. That means if you purchase through our links, you’re supporting The Write Life — and we thank you for that!

Filed Under: Blogging

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  • Gabriele says:

    I wrote this 7-tiles bullet list on my desktop as a reminder of the most important steps to do. Definitely will double check it while trying to push forward my blog, thank you!!

  • Nadia says:

    Everything you said is true and evergreen! Thanks for writing this blogging 101 article, great to recap.

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  • I’m newbie and want to learn more about blogging…

  • John Martin says:

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  • I’m gonna implement these tips in my blog. Thank you very much! 😀

  • Marie says:

    Thank you very much! I’ve just started blogging and I’ll be using these tips as much as possible 😀

  • Maria Tayer says:

    Great Advise. Usually some people have struggling with the content writing. Content writing is one of the difficult and time consuming task, It’s take more time and efforts. We should try to make content more useful , unique, informative, and interactive by using some great infographic and images. People interaction is also important task. we should try to engage with more people, and get some great information from other blog posts.

    Overall Great content. Thanks for sharing with us.

  • Mahesh Kumar says:

    Thanks for this article.

  • Beth Deyo says:

    Thanks for this great advice! I started my blog a few months ago. The blog title is Bliss Quest, and I just added the slogan “Real Life Advice for Finding Your Bliss Without Losing Your Mind.” – It’s mostly health, wellness (physical and mental), and lifestyle posts with a focus on doing what makes you happy. I’ll be applying as many of these tips as possible!

  • Thanks for this article. I’ve been blogging for a few years now, but it’s always good to go back to Square 1 every once in a while and reevaluate.

  • Rebecca says:

    I’m glad I found this post tonight. My blog is and I am the worst marketer ever, but I know it’s essential.
    My slogan as of now is “Permission to Live Imperfectly” but I am toying with making it be “Face the Poo”. My writing is snarky and honest (My most recent post is called, “I Take My Kids to Church to Confuse the Crap out of Them”), so that sort of matches who I am, but would that lose the message? Thanks for any feedback!

  • Joseph Nwoye says:

    This is helpful for a seasoned blogger as well as aspiring one. Thank you for sharing.

  • Jamie says:

    Where is the advice on making $$$$ 🙂 Thanks!

  • Stephanie Brown says:

    Jamie, great blog! I found it very informative since I hope to have my own blog up and running soon.

    I thought that I was the only one to use the word “embiggen”. 😉

    “The Simpsons” would be proud.

    Keep up the good work!

  • Thanks for sharing this tips. I am new in blogging world. I am going to bookmark this post for refer again. As you mention email subscription point in this post, is it necessary? bacause i yet not use this part but thinking to use it.

  • Having a crisp and clear definition of who your blog is for can really help you narrow down the things that you’ll do to grow your audience, you will now know where they hide etc.

    Thank you for sharing this post Jamie!

  • Great advice. I still have trouble with that first one. The slogan I use right now is

    “Write Good Books: Jason Bougger’s blog for new and aspiring writers”

    I think it does a good job of telling a reader what the blog is about. I was a little hesitant to have my name included with it, because nobody knows who I am, but in the end decided to put it there for a couple of reasons. If someone searches me, they find the blog in addition to my other writing stuff, and if articles from the blog show up in searches, my name is right there with them.

  • Gaines says:

    So…You’re saying that she offers the same advice as every other person who writes about blogging? Cool.

  • Thank you! I am reworking and redefining my Blog this year. THis was definitely helpful. I have a new goal of ONE BLOG A DAY for 365 days! WOOHOO. THIS could be my BLOGS NAME maybe? Instead of my name. No one cares about my name anyway.haa

    • Michelle, You’ve got a nice looking site. If you’re concerned about using your name as your blog, you could do what I did. I took the focus of my blog (which was mostly about writing) and started that as a separate domain. I also kept my website with my name ( and used it as a more static “about me” type of site, with links to my blog and other publications.

      • thanks for the response Jason. I do appreciate it. The idea of my new BLOG is a challenge I gave to myself to write one blog a day. In 365 days Ill have 365 essays. DAMN!

        If anyone has a clever short name for this type of blog I’d sure appreciate it.
        I am trying ON a few short BLOG names to try now.

        Brainstorming names like:

        ‘ONE BLOG A DAY 2017 CHALLENGE. 365 ESSAYS!’

        Honestly Im openminded.hehe

    • Glad you found it helpful! Thanks for reading.

      • Caroline says:

        I am not quite sure who defined the word blog
        But I want a blog. I have to figure it out first!
        AND I’m into Hint -and -Glib
        I like both names and haven’t picked one over the other yet.
        The sun won the day in a sea of infinity
        Just for a start
        If only for a day.

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