How to Choose a Domain Name for Your Blog

How to Choose a Domain Name for Your Blog

What’s in a (domain) name?

Before you can search for and purchase your ideal internet vanity plate, you have to first decide on the combination of available letters, numbers and characters that will make it up.

You may opt to focus on just one URL, or many, but before opening up that can of worms, let’s focus on picking just one perfect URL for your blog or business.

If you’re buying one URL

If you take nothing else away from this article, take this to heart: the best domain names are easy to type and easy to remember.

Living in a constant state of content overload, with social media feeds that never end, inboxes that never stay at zero for long (if ever), and 80,000,000+ blogs published each month (and that’s just considering, it’s fair to assume that most users of the internet are a bit overwhelmed.

This fact is worth fixating on and even repeating. Your domain name needs to be memorable. At least, it should be if you want people to come to your blog once and then again after they connect with what you’re writing about.

You might be thinking, “Why should my domain name be memorable if I’m sharing links to it online?” You’re also probably thinking that nothing gets lost in translation when someone asks for a link to your blog. That’s where you’d be wrong.

I’ll admit that my own domain name,, could be simplified.

Even when I’m directly sending a link, sometimes people retype it instead of copy/pasting it where appropriate. This has resulted in variations like or, which are pretty close… but not my domain name. While I probably wouldn’t change my domain name today (unless was available!), it’s worth noting the challenges that come with “complicating” the delivery of your chosen words and phrases using something as seemingly innocuous as a dash.

choose a domain nameUse your own name

At any rate, when it comes to deciding what URL to buy for your blog, your first crossroads comes when deciding whether to give your blog (and the domain pointing to it) it’s own distinctive name, or grabbing a URL that’s reflective of your name.

If you choose to go the latter route, is the gold standard.

When sharing your blog’s domain name with people you meet in person or even online, it’ll be easier for them to recall this correctly, since it’s pretty straightforward.

When starting a blog or business with your own name, it’s also important to note the longevity of this naming mechanism. If you decide to start a new business or take your blog in a different direction later on, it’s much easier to change out the content or blog design than all the built up good will behind your name/personal brand.

If you’re not 100% sure about where you want your blog to go in the future, picking a domain name based on your name may be the smartest option.

If you have a popular name, then your ideal domain name might have already gotten scooped up. But have no fear! There are a number of simple variations to consider for getting the next best option:

  • A nickname
  • Your name + what you do (ex/

Use your business name

It’s a good practice to buy your domain name shortly after coming up with a blog/business name, or while deliberating between a few of your favorite ideas.

If you decide to first incorporate your business and the resulting domain name is already taken, you’re SOL.

Or are you? Certainly, you wouldn’t be the first person to come up with a great business name only to be disappointed by the available domain name results.

Here are some ideas regarding domain name variations when you’re still coming up with a name for your business or blog:

  • Incorporate your name into the business name (ex/ MaddCopy)
  • Synonyms of the individual words that make up the business name
  • Alliteration to assist in recall
  • A different language (if relevant)
  • Relevant industry jargon so people can instantly understand if they’re in the right place and/or something that describes what you do clearly
  • A play on words with a domain extension (ex/ Groupon’s link shortener is
  • Dashes between your first and last name (or words in your business)
  • Adding “the” before your business name
  • Using extensions besides the popular .com. Depending on what you blog about, .shop or .tech may be interesting considerations
  • Incorporate power words and descriptive adjectives

You can also have multiple URLs

Here’s the thing — if you’re stuck on two possible domain names, you can absolutely use both!

The modern magic of the internet makes it possible to incorporate multiple domain names for a single blog. Here’s how to setup multiple domains pointing to the same online property.

Of course, while it’s possible to incorporate multiple domains for the same blog, you’ll want to consider the implications of doing so first. Make sure that the positioning of your name (or your business’s name) on your blog is clear, regardless of which domain a person types in to get to your blog.

You don’t want to incorporate multiple domains if it will ultimately lead to confusion!

Is your URL available? Find out here

The easiest way to incorporate your chosen domain name (or names!) is by buying them through the web host you’d like to work with. This will save you from the technical headaches that occur when buying a domain from one company and attempting to point it to a different company where you’re hosting.

For the easiest setup, pick an all-in-one solution for domain and web hosting needs. Bluehost is one of our favorites, and you can use this domain checker to see which domains that you’re considering are available right now:

If you’re still totally at a loss or have a creative block, consider some of these domain name generators.

When it comes to what domain to use for your blog, which way are you leaning? Need some help deciding on something? Leave your thoughts in the comments below!

This post contains affiliate links. That means if you purchase through our links, you’re supporting The Write Life — and we thank you for that!

Filed Under: Blogging


  • John Soares says:

    When your name is already taken, consider: =

    Also consider and

  • The name of your blog is probably, other deciding to start one, your first really big decision.

  • Paul says:

    The name of your non-business or non-commercial blog can also be an interst or hobby. I choose mine based on my love for the red-rock country of the Southwest.

  • I didn’t choose my name because no one ever spells it correctly or pronounces my last name correctly. There are too many variations of spelling my first name. My blog is It’s easy to spell and remember. And it tells you what the blog is about. I admit it’s a little cliche and not clever but I think it’s memorable. 80,000,000 is a lot of competition!

  • Amber Roshay says:

    80,000,000 IS a lot of competition. We chose our name because it was catchy and easy to remember. It also fits both of our niches – parenting and writing. Still, we (my writing partner) brainstormed for days to finally land on it. Our number one names were usually taken. We didn’t use our given names because we wanted to stand out and also be separate entities on our own. Great article.

  • This popped up in my inbox right when I was on WordPress trying to decide on a name. Perfect timing, great info.

  • Deb says:

    Great info, Maddy. I spent several days mulling blog names when I finally selected on the one that precisely captured the intent of my blog: to encourage folks to start with 1 new planet-friendly habit to incorporate into their routine. The name?

  • Noelle Hartt says:

    Awesome advice! It’s SO important to have a name that’s MEMORABLE.

    Creating a business with a forgettable name is one of my biggest pet peeves. I’ve seen a lot of business owners use their initials to create a name like JM Company, and I’m sorry, but I don’t think anyone’s going to be able to remember a name like that!

    Your brand can provide so much value if you make it a priority!

  • I went with “first initial” “last name” because the only other guy on Facebook with my full name refused to sell 🙁

  • Go Daddy CA says:

    Domain name always should be easily memorialize then people can remember it and will visit it. Some website URL have different and its really tough to remember. We’re the world’s leading domain registrar, Try to get your one short as you need. Please check your availability.

  • ProDesigns says:

    True. A domain name should be memorable and easily rememberable and yes buying URL from a host only is a wise choice. Nice post and much of help.

  • Elsa says:

    Hey guys!
    I know it’s slightly annoying when people do this, but I’ve just started up my own blog ( and I would love for you guys to check it out! So far I’ve posted a ton of poems, but starting tomorrow I’m going to be posting the many short stories I’ve written over the years, all of which are really creepy and one of which includes dolls, so if you’re a horror junkie… For all of you writers out there, my blog is supposed to be a free and fuss-free place to post all the amazing things you have written, all you have to do is go to the ‘contact’ page and send in your work, it’ll be published in a few day’s time along with your name so that you can take credit for your lovely writing:) I also do monthly challenges where I post a prompt or first sentence of a story and then publish the ones sent back to me. It would really make my day if you checked it out, so if you have the time… Thanks, Elsa

  • in fact, you can do it even easier, you just need to do a few steps in the other direction and you will succeed