Blogging Tips: 5 Resolutions to Make for Your Blog This Year

Blogging Tips: 5 Resolutions to Make for Your Blog This Year

The world of blogging moves fast. From social media trends to SEO algorithm changes, bloggers have to keep up.

That’s why it’s smart to re-evaluate your blog at least once a year.

Take a look at where you’ve been, where you’d like to be and how you’re going to get there.

Don’t forget to take into account ever-changing factors in the blogging world, from website design to blog topic trends.

Start by considering these five New Year’s resolutions for your blog in 2017.

1. Get visual

More and more content marketers are moving from text-only content to visual content.

Convince and Convert predicts that businesses and bloggers will become more creative with their content in 2017. Not only do people love visual content, but search engines are becoming better at analyzing images and using them to determine what your site’s about.

For you, this means using more images, gifs and cinemagraphs on your blog and on social media.

This year, it’s also predicted that site owners will move away from the stock photo in favor of custom photography to stand out from the crowd. A great goal to start with is using custom photos for each blog post, with each one designed for social sharing.

Freelance writer Elna Cain’s blog is the perfect example of how to design images for social sharing. (Notice how the design is consistent with her branding, too!)

2. Start a video series

As long as you’re moving to a more visual blog, you might consider starting a scheduled video series. Video is hot.

According to the statistics:

  • Facebook sees 8 billion video views per day.
  • Compared to text and images combined, social video gets 1,200 percent more shares.
  • Marketers who use video grow their revenue 49 percent faster than those who don’t.
  • By 2018, 79 percent of all internet traffic will come from video.

Does that mean you have to swap your blog out for a vlog? Of course not.

But seeing as Google favors videos (since they own YouTube) and it can improve SEO, incorporating video into your blogging strategy can help grow your traffic and engagement.

If you don’t have one already, consider starting a YouTube channel and posting on relevant topics at least once a month. Another idea is to begin scheduling Facebook Live videos to engage your current fans.

3. Write more niche content

With a flood of online content hitting readers daily, it doesn’t pay to rehash old topics.

To get noticed, you have to dig deep and write to a niche audience.

blogging tips

We’ve all read generic posts on beating writer’s block, haven’t we? Instead of writing about “Top 10 Ways to Beat Writer’s Block,” dig into one technique or tool. Talk about how to use yoga to beat writer’s block or how to teach yourself to lucid dream so you can brainstorm in your sleep.

Be specific.

Here are some ideas to help you come up with niche-focused ideas:

  • Look through lists you’ve written before. Recycle old ideas by focusing on a single list item.
  • Write about how a specific tool, app or technique can help solve a certain problem.
  • Tell true stories or highlight unique case studies.
  • Write timely pieces focusing on current news, trends, or developments in your industry.

Be sure to keep a running list of ideas in Trello, on your phone or in a good old-fashioned notebook.

4. Improve engagement

Every blogger wants more followers, more comments, more newsletter subscribers, etc.

Increasing engagement should be an ongoing goal of yours to grow your blog and increase profit (assuming you monetize your blog or want to in the future).

The difference this year is that you’ll want to start measuring engagement if you aren’t doing so already. Things you can measure include:

  • Comments
  • Social shares
  • Social followers
  • Newsletter subscribers
  • Inbound links

This year, measure it! If you want more comments on your blog, take a look at how many you’re averaging per post. Consider how much you want to average, when you’d like to achieve that goal, and how you’ll get there. For example, you might include questions at the end of every post and make a point to respond to every comment personally.

Also think about how these smaller goals play into the overall goal of your blog. Are those comments turning people into leads and then into customers and boosting your profits?

5. Set a work schedule

As a blogger, it’s easy to get wrapped up in being online 24/7, but you have to take care of yourself as well as your blog. If you don’t, your blog will suffer.

Make it a point to set boundaries this year so you can achieve work-life balance.

That means setting a time that you’ll shut down your computer every night. It means taking a lunch break instead of eating in front of the computer. It means giving yourself permission to step away from the internet on the weekends and spend time with your family.

This year, outline a work schedule, whether you blog full-time or are a hobby blogger. This will keep you from burning out so you’re more productive when you’re blogging.

Remember when setting goals that they should be SMART: specific, measureable, achievable, realistic, and timely.

It helps to write down your goals and share them with someone, whether it’s with a writing partner or your blog followers. Stay accountable by sharing your milestones and achievements with those same people.

Start by sharing your 2017 blogging goals with us. Comment below with a specific goal you’d like to achieve by the end of 2017.

Filed Under: Blogging
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19 comments

  • I second the idea of starting a YouTube channel. I understand why written blogs are an obvious natural for writers, but some types of videos also involve writing in the form of scripts. A carefully edited video that intercuts live shots with photos and infographics over a scripted voiceover takes a lot more work than a blog post, so you’re not going to crank them out on the same kind of schedule as a typical blog, but it will showcase your writing abilities better than a talk-off-the-cuff-into-a-webcam type of vlog, and if it is on a topic of interest to a niche audience, it will keep getting views for months or years.

    I have two YouTube channels for different facets of my business: The Epiclesis Consulting channel has videos about aspects of publishing aimed at authors, while the Retreat Preacher channel has short samples of my public speaking. Health issues shortly after I started them interrupted my plans of adding videos regularly, yet the ones I do have keep getting views and leading people to learn more about what I can offer. One of my goals for 2017 is to get back to making videos for them, though probably not on the ambitious schedule I envisioned when I began.

    Think about what kind of videos your target market would watch. It doesn’t have to be about writing; in fact, it probably shouldn’t be. Your potential clients don’t want to learn about writing. They want to outsource writing to someone who clearly knows how to do it. Prove that you can organize ideas into an arresting and informative script, and prove it by writing scripts on something they care about.

    Best of luck with all your endeavors in the coming year!

    Trish O’Connor
    Epiclesis Consulting LLC
    Editorial Services and Writer’s Resources
    epiclesisconsulting.com

  • David Throop says:

    Hi Alicia,
    Thanks for your list of resolutions! I agree with the need to set a schedule. Too often I find myself working in the morning, taking a break, returning in the afternoon, and getting back at it late at night. It’s important for us as writers to remember that we’re not automated (yet).

    I would also add one resolution – planning. Plan your year in reverse. Imagine the number and type of clients you’d like to work with and design a plan to get there. Create your roadmap and work backward from the end of the year. First draft a yearly, then a quarterly program, place metrics on a month-to-month basis that you’d like to meet, and finally, write your weekly plan at the conclusion of the previous week.

    This planning will help you build your platform and grow your business.

  • I am writing a history blog, going back 50 years, connecting events from that time to current events and attempting to start conversations about their relevance to today’s society. Any suggestions?

  • These are wonderful ideas. I’m already doing #5, but I’m intrigued with the thought of doing a video series.

  • What a motivating post for the New Year. I’ve always been stingy with using picture images…I’m just not a visual person and I don’t like them, but other people do and I’ve got to get with the times when it comes to my blogs. Also love the tip about incorporating videos. I started vlogging last year but have left my YT channel to languish during the month of December. Let’s get this year off to a good start! 🙂

    • Ducklady says:

      Samita,
      I hope you don’t write a cooking blog. Nothing drives me battier than having to scroll past a bunch of artsy photos of a lemon next to a mixing bowl, carefully arranged ingredients, etc. I’m not looking for art in that case, I’m looking for information. My favourite cooking blog has a link at the top “Jump to the recipe.” I jump. I can live without pictures of someone’s kitchen counter, no matter how well lit it is. I can’t stand most cooking blogs for this reason.

  • Long Mark says:

    Hi Alicia
    A very happy new year to you and all the bloggers out there. What a refreshing, unique and extremely interesting post to have come across, right at the beginning of the year. I completely agree with you just like all the other bloggers and readers here that Video is here to stay. Vlogging is definitely the most dynamic platform to connect with your users and we as writers need to make more use of it. I also second you about streamlining our work. Whether it is planning and scheduling or exploring new niches, we need to be more communicative with our audience. Awesome article!!

  • Hi Alicia,

    Most of them are on my to-do list for this year but my main goal is to create an engaged community around my blog.
    I’d love to read an entire post about it as having active readers is my main struggle and all posts and articles about improving it are vague.

    I also like the idea of a niche content as it will be much more useful to the reader than all the generic information out there. You’ve inspired me, thank you!

  • Ty says:

    Thank you for the great tips and inspiration. I’m a new blogger so my one in 2017 is to be consistent and hope to get better at writing post.

  • Alicia Rades says:

    I’m glad I could help everyone! 🙂

  • Moonisah says:

    Thanx Alicia.I am new in blogging. I need your help to write. Donot know what to write.

  • Adwitiya Dixit says:

    I need to know are fiction blogs set to fail?

    I have one and it does not perform at all. It’s been three years since I began them and as of now I have had no luck. I tried everything. Even experimenting with genres and sticking to one of them. I have seen other successful blogs and I cannot pinpoint what it is.

    I really need a few tips. I am already doing a few of the tips mentioned here. Any sort of advice would help. I have a .wordpress.com blog which I know is not the professional preference but still any form of advice would do.

  • susan timms says:

    Hey Alicia, Happy New Year. For me its not a resolution but uncovering something that has been dormant for years, writing my story. I think everyone has a story to tell and they all different due adventures. My problem is to start. I seem to have the middle of the story. So, if you can give simple ideas to begin that story. That’s why I want to start blogging.

  • Amanda says:

    Great tips, I’ve incorporated lots of images in my blog posts for a while now after a suggestion from my husband as he prefers the writing broken up by pictures that illustrate what I’m talking about, I take most of them myself with my iPhone.
    Not sure about the facebook live video thing, at the moment I find it annoying but maybe we’ll get used it?

  • Debbie Jinks says:

    A really helpful post. A YouTube channel is something I’m considering this year. I would also like to start monetising my site so need to look at getting more interest in my posts and followers etc. My niche isn’t that specific and I’m not sure if that’s doing me any favours?

  • Thank you so much for this…These are great points to consider for the new year

  • Thanx Alicia.I am new in blogging. I need your help to write. Donot know what to write.

  • Keith says:

    Thank you for the great tips.
    My blog needs some updating and all of these will help.
    Cheers

  • Great post! I can’t agree more with the reading tip!
    Thanks for sharing! It’s very useful!

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