Are you ready to rank higher on Amazon and sell more books?
This may seem like a daunting task; however, it can be done with a little bit of time and marketing know-how.
When it comes to figuring out how to self-publish a book, marketing is often the most dreaded part. But no need to worry. By focusing on certain areas, you can see your book start to rank higher, which can lead to more sales.
Here are three ways to get more exposure and sell books on Amazon.
1. Get more free traffic from smarter Amazon Keywords
The first step to getting noticed on Amazon is choosing the right Kindle Keywords. Your keyword selection can fuel your book’s success or leave it floundering in obscurity.
When an Amazon user searches for a new book, they normally don’t start digging through each and every category. Instead, they utilize Amazon’s search function at the top of the page. Readers will type in words or phrases pertaining to what they want to read, and your goal is to choose relevant keywords that reflect what readers are actually searching for.
One of the most reliable ways to find the right keywords is through Amazon’s autofill search bar function.
In order to use this method, you first need to come up with a list of keywords you would associate with your book. Once that’s done, you’ll go ahead and enter your first keyword into the Amazon search bar. The search bar will then autofill with extended search options.
For example, let’s say you wrote a spicy Mexican cookbook. Here are some of the searches you could discover using the Amazon autofill trick.
Some of these are searches you might want to target in your kindle keywords.
And if you’re really looking to get your hands dirty, you can manually search the autofill options when a letter is added to begin a second word.
For example, if you were to originally type “pirate”, you’ll get a list of autofill options. Next, type “pirate a”. The autofill will populate a new list. This list may contain “pirate allegory”, “pirate army”, etc.
Remember, these phrases that appear are actual searches that are being performed by Amazon users. By testing many times over for different letter combinations, you can create a huge list of keywords that you can use to market your book.
Now, it should be said that simply choosing smart keywords won’t guarantee success. To turn exposure into sales, you’ll need an eye-catching book cover, an intriguing book title, and a compelling description to seal the deal.
2. Chase bestseller status by choosing the right niche category
As you probably know, Amazon’s massive book database is divided into categories. These are not necessarily genres (they tend to be much more specific). And while choosing the right category might seem unimportant since many readers shop using keywords, category selection is still a big deal.
First of all, readers who are fans of certain genres will occasionally spend time looking through the new releases or top sellers in a given category. For this reason, you don’t want your travel memoir showing up with the CrockPot cookbooks.
Also, have you ever wanted to be a bestselling author? On Amazon, bestseller awards are category-specific, and reaching bestseller status starts with choosing the right category.
For example, let’s say you’re a sci fi writer, and your book has a strong military focus.
If you were to pick a general sci fi category, your book would likely get buried in the thousands of other options. But if you were to choose a more niche category, like “Books > Science Fiction & Fantasy > Science Fiction > Military > Space Marine,” you would have a better chance of getting exposure and reaching that coveted bestseller status.
Although most authors think you can only pick three categories per book, you can actually place your books in up to 10 categories if you know a special method I teach.
3. Accelerate sales with AMS ads
If you’re looking to skyrocket your sales, AMS ads could be the way to go. But as with every other type of advertising, AMS can be tricky.
The main objective of AMS ads is to get your books seen at the most opportune times. To do that, you once again need to think about keywords.
However, AMS Keywords are a whole new breed of keyword. Rather than focusing only on the content of your book, they often try to pull in new readers by targeting competing book titles, the names of famous authors in your genre, and other unexpected phrases. You wouldn’t rank highly for these organically, but you can appear in one of the sponsored spots.
When it comes to choosing AMS keywords vs Kindle keywords, AMS keywords are by far the more elaborate and difficult to target. A properly run ad campaign can actually require days of market research, just to find the right words to use. But there is an easier way to do all of this…
Consider a tool to help you find success faster
Each one of these steps alone can take days, potentially delaying your release timeline, or worse…making your book less successful due to human error.
Publisher Rocket is a software I created to help authors rank higher on Amazon.
Publisher Rocket will provide you with a full list of actually searched Kindle keywords, the right categories for your book, and even the best AMS Keywords to target for your ad campaigns. Plus, it will give you real data about search volume and competitiveness, so you can find keywords and categories that are getting strong traffic with low competition — that’s the sweet spot.
Now, Publisher Rocket is not a magic bullet — those don’t exist. But it is a tool authors can use to make their self-published books more visible and accessible to buyers. And if you’ve got a well-written book, you’ll start to see your rankings rise with more books sold.
Photo via Kaspars Grinvalds / Shutterstock