Why You Shouldn’t Wait to Share Your Work With the World

Why You Shouldn’t Wait to Share Your Work With the World

Have you ever pushed a big goal onto the back burner, even though you knew you were missing opportunities by procrastinating? Are you putting off creating your first digital project or publishing your first ebook with any of these excuses?

“It’s not ready.”

“I’m too busy.”

“No one will care anyway.”

“I don’t have a big enough email list.”

Hurdling these self-imposed obstacles is challenging, but it’s the only way to share your work with the world. I learned this lesson the hard way, but hopefully my story can inspire you to take action.

Opportunity knocking

When The Write Life launched on July 15, 2013, I received an email explaining that I was featured in the free ebook download given to each new subscriber to The Write Life newsletter. While I was excited that my advice for aspiring entrepreneurial writers was going to be shared with The Write Life community, I was also disappointed — in myself.

A missed chance

A few months before, I had finished writing the content for my first eguide, How to Become a Freelance Writer in 30 Days. However, on this fateful Monday, all 84 pages were still sitting on a Word document on my computer.

All I had left to do was to finish formatting the eguide, convert it into a PDF, and upload it to my e-junkie account. Yet I hadn’t pulled the trigger.

I’ll never know how many potential eguide buyers I missed out on that day because I’d failed to ship my book. And if The Write Life hadn’t launched that day, who knows when I would have received the kick-in-the-pants that I needed to buckle down?

Passing it on

Let this post be your kick in the pants. Dedicate 30 minutes or more of uninterrupted time to your big project every single day. Block it off in your calendar just like you would a meeting or a hot date. Make it a priority to share your knowledge with those who will benefit from it.

Make it a priority to share your knowledge

Creating, marketing and selling your first digital product isn’t a self-indulgent endeavor. If you can help shorten someone’s learning curve so they can reach their goals more efficiently, you should. Empowering others is a beautiful thing.

Have you ever missed a big opportunity like this one? What big projects are you working on? Share in the comments below!

Filed Under: Craft


  • It sounds like a blessing even so. I often say that problems are just opportunities in disguise. It all worked out. I am sure that you will have many more chances to sell your book to the right people 🙂

    • Hi Sandra, you’re right, it was definitely a blessing regardless. And since the content is meant to help people find a new career or side hustle, I hope it ends up reaching and helping a lot of aspiring writers aka the right people that you mentioned 🙂 Thanks for your comment!

  • This post was inspired. I am a relatively new blogger (6 months or so) and I am working on two non-fiction books. And I was just asked to write a blog post for an up and coming company. I am also working and a full-time student. So, it is hard to always find time to work on my projects. Especially when I am on the hunt for a mate as well. But I am going to take the advice of dedicating at least 30 minutes a day to progressing my works. Thank you. Check out my blog to see my style of writing. It is all auto-biographical in nature; motivational, uplifting, anecdotal, etc.

  • Greg Marcus says:

    Shawndra – thanks for writing this. Great reminder for me to end social media for the day, and get my book launched. It has been on Amazon for a month, and I am almost ready for the big promotional push.

    • You’re welcome Greg! Best of luck with your book and kudos for getting it out to the world. What’s the title/link to it?

      • Greg Marcus says:

        Thank you Shawndra. It is called “Busting Your Corporate Idol: How To Reconnect With Values & Regain Control Of Your Life. It is a self-help book for the chronically overworked. If you find yourself working all the time, and want to pull back while continuing a productive career, this is the book for you.

  • Razwana says:

    Shawndra – Ah, the perfectionists trap – I know it all too well. For me, it comes down to pride – what I release is a representation of me, and therefore if it is not perfect, then it’ll reflect badly on me.

    Thank you for the reminder!

    • Razwana, so true! Many of us entrepreneurial types are Type-A, so perfectionism is a real obstacle. But that’s what’s great about digital products; you can always tweak it and release a new and improved version if needed. I changed the cover and added a foreword to my eguide since first releasing it. Gotta start somewhere 🙂

  • Alexis Grant says:

    Such an important reminder, Shawndra. Thank you! I needed this today 🙂

  • Great post Shawndra! It’s always easier to do nothing than something. As writers I think we can be way too much “in our head” and trapped in over thinking things. Thanks for the kick in the pants.

    • Thanks Maggie, and you’re welcome! Even with this eguide, I later added a foreword and created a new cover, but that’s what’s great about digital products. We can always tweak them later and upload a newer version, but we gotta start somewhere 🙂

  • Elke Feuer says:

    Great article, Sharwndra!

    My big project is setting up a writers organization where I live that will support and promote local authors. I planned to do it years from now because of other writing committments. Because of that, I missed out on PR and other opportunities when I was organizing a book fair that I could’ve used to launch it. I handed out postcards at the book fair, but I can’t help but think I missed out on a huge opportunity.

    Since I plan to organize the book fair every year, I’m going to use the next event as a launch opportunity. It gives me almost a year to prepare so I won’t have excuses. 🙂

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