Your online portfolio is the portal through which both clients and readers learn about you and your work, one of the best ways to land writing jobs.
That means that, for many of us, creating a writer website is hugely intimidating. I put off creating a writer website for months simply because I didn’t know how I wanted to put it together.
Luckily, you have options. There are as many types of writer websites as there are writers, and you don’t have to make your writer website fit any kind of preconceived template or mold.
Instead, use your online portfolio to reflect what makes you unique as a writer, and what you have to share with clients, readers and fans.
Need inspiration? Check out these online portfolio examples
Don’t make the mistake of thinking that creating your online portfolio has to be a massive project. We’ve showcased lots of portfolio websites that make it easy for you.
But before you build your own, we’ve got some inspiration to get you started! We found some solid writer websites to share, each with a unique focus and design.
Here are 11 online portfolio examples.
1. Elna Cain
Elna Cain’s writer website is bold, partly because she blatantly tells you she’s the freelance writer your business or project needs. To further convince you, a row of prominent publications are listed right above her introduction — that’s where she confidently states the problem clients have and how her skills can solve the problem. Then, the page ends with glowing client remarks.
Elna’s online portfolio shares a variety of ways to get in touch with her for business opportunities and how to keep up with her work online. To assert her expertise in the field, Elna also links her popular blog that’s filled with tips on how to make money with writing.
Manjula Martin’s site is a great example of a basic, straightforward online portfolio: a brief introduction with her resume highlights front and center, and lots of links to connect people who want to learn more. She built it on WordPress.
Manjula’s website works because you learn everything you need to know about her credentials and writing style at a single glance. It’s easy to follow the links and read her clips, and she also gives you many ways to contact her with writing or consulting opportunities.
3. Ann Friedman
Why not make your Tumblr blog double as your writer website? That’s what Ann Friedman did at first, adding her own logo and tagline as well a row of links to her completed work and contact information. What a simple and beautiful landing page!
One of the big advantages of having your Tumblr double as your online writing portfolio is that anyone who sees your posts reblogged on their dashboard has the opportunity to learn more about your writing and your work. Tumblr users who follow you will be reminded of your writing work every time you link to a new published piece, and will be able to easily share and reblog your pieces to new readers.
Tumblr also gives you the chance to connect person-to-person, which is one of the best ways to get both readers and gigs.
It’s possible to create an extremely compelling writer website without a single photo, logo, or image. Nozlee Samadzadeh’s site lists her contact information, concise explanations for her professional experience, and links to her publications, all on a single page.
Nozlee’s site also includes a short statement of her “primary beats,” which is key info for anyone looking to hire her for a writing job.
Seanan McGuire’s writer website instantly immerses you into her urban fantasy world. Her latest release is prominently featured, and the header image and colors help establish her genre to new visitors. The left-hand navigational column provides easy access to important information.
If you write fiction, especially genre fiction, let your writer website reflect your fictional worlds. Open the door to your fiction by giving readers the chance to see what might be hidden within the pages.
Copywriter Francesca Nicasio’s writer website aptly showcases her expertise in writing B2B content around retail, eCommerce, technology, and more. The entire website is structured around one goal: informing readers about her capabilities the very moment they get to her site.
What’s the goal of your writer website? Are your skills and services clearly explained? When users visit your site, do they know what to do if they want to work with you? With her email address displayed largely on the front page, Francesca makes it easy for clients to get in touch with her. Your writer website should do the same.
“Inviting” is the best way to describe Kayla Hollatz’s writer website. The big, bold words that immediately greet you are enticing enough to make you want to keep exploring her trendy online portfolio. And without needing to scroll too far, Kayla’s concise and effective introduction appears, placed evenly below a prompt to take her brand style quiz.
Wherever you go, Kayla’s writer website accomplishes one major thing: she pulls you in by subtly emphasizing her savviness. From spelling out the details of how you’ll work together to sharing impressive client success rates, it’s evident that this writer knows her stuff — and she wants you to learn it, too, hence her quiz and email course.
How often are you intrigued by an unpopular opinion? Probably almost always, because, well, you just have to find out how you could possibly be on the wrong side of the truth. That’s what’s awesome about Brittany Berger’s approach to her writer website — she offers a solution that most companies think is the problem.
Her conversational tone guides you into understanding her logic, and she offers a number of valuable resources to help you learn about being mindful about content creation, and how to be more productive as you do.
She created her website on WordPress.
9. Sarah Turner
Sarah Turner’s writer website is one of those slick, beautifully designed sites that intimidate the rest of us. It’s the type of site that looks like it requires the assistance of a web designer, which means that it’s aspirational for a lot of us, especially those of us who are just getting started as freelancers. In actuality, Sarah’s website was created with the help of WordPress and Themely.
However, design isn’t the only aspect that makes Sarah’s writer website great. Her opening sentence clearly highlights her writing niche, how she can use her skills to improve your business in the health industry — the key goal of any resume or website — and includes a direct call to action.
You can include a similar paragraph and call to action on your own writer website, no design firm required.
10. Erin Steiner
Erin Steiner’s website is gorgeous. Her tagline tells you exactly what she does — “I put words on the Internet” — and the use of photography and typography makes you want to learn more.
Erin’s site breaks “the rules” by forcing users to click through her splash page to learn more about her portfolio. It’s a risky move, since some people are going to leave without getting the chance to see Erin’s work, but her splash page is so inviting that it effectively draws in the right people and lets them know right away that she’s going to be both charming and professional, with a writer’s eye for good design.
She built this on WordPress.
11. Nicole Dieker (yes, that’s me!)
My writer website serves two purposes: it’s a place where people can learn more about my freelance and teaching work, and it’s also a blog that focuses on the art and finances of a creative career. I include “where I got published this week” roundups every Friday and finance roundups on the first of every month, along with daily insights on work-life balance, how to earn money for your creative work, the process of writing a novel and more. I also pay writers for guest posts, so pitch me!
I set up my site through WordPress using a pre-designed template.
Do you have a writer website you’re proud of, or are you working on one now? Share your experience with us in the comments!
This is an updated version of a story that was previously published. We update our posts as often as possible to ensure they’re useful for our readers.
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