The Best Time to Start Building Your Author Platform: Right Now

The Best Time to Start Building Your Author Platform: Right Now

For some authors, the idea of a personal brand is uncomfortable.

I get that.

Some authors tell me that they don’t want to be a brand.

But building your brand doesn’t have to be scary. Branding is simply sharing your stories and expertise while building trust.

Solidifying your brand couldn’t be more important in today’s marketplace. Once you build and establish your personal brand, no one can take it away from you.

Branding takes time and consistency

There’s a huge difference between an author who has worked to develop a strong personal brand, and an author who hasn’t invested any resources in developing an online presence.

Consider your brand as your online reputation and an extension of your business card. Together your book and your brand are credibility builders and door openers.

Branding is not something you do for a few weeks before your book comes out. If you want more control of your writing career, then get serious about your personal branding strategy by committing to working on your brand for the long haul.

Differentiating yourself is crucial

Investing time and effort in your personal brand is critical to your success as an author. If you’re asking, “What’s in it for me?” you should know the most important element of a personal brand is that it helps you stand out from the crowd and carve out your niche.

After all, there is no competition for you. Knowing how you want to differentiate yourself will save you time too, because you won’t try to be all things to all people.

Branding is about how you are perceived in the market, and today you have control over that perception. Personal brand management is about collecting and presenting the pieces that tell your story.

You can shape this perception by running all the content you create through a filter, asking: Is this congruent and true to my brand?

Social media has made branding proactive

Social media has given us an opportunity like never before to communicate with others and shape personal brands with a myriad of online tools. You can proactively build, maintain and protect your good name in the public eye by authentically investing in your brand.

Each social media outlet offers you the opportunity to build a following by generously sharing your time. With focused effort, a plan and allotted time, you can become known as an expert in your industry.

Before putting in your time though, make sure you stop to think of the goals. Your goals (get speaking engagements, help solve a problem, make your mom proud) will serve as inspiration to keep building your brand for the long term.

Looking to use social media to promote your books? Check out Self-Publishing School’s free training to discover The 3 Worst Mistakes You’re Making on Social Media (and How You to Leverage Social Media to Sell 10x More Books – for FREE!)”

Not a published author yet? No problem! Check out this free training to discover 5 ways to establish your author brand and help your audience get to know, like, and trust you (PS: it doesn’t have to be selfies!)

Branding showcases your market value

When you invest time building your personal brand, you can leverage it to get more online reviews, write and publish other books, secure speaking engagements and build your business.

Your book and your brand can be the gateway for other entrepreneurial pursuits, books, services, and revenue streams.

Look for ways to leverage your brand as an opportunity builder. Branding helps your readers understand who you are and what your value proposition is so they can make an informed buying decision.

As you build a following, you create your ideal audience interested in what you have to say — and interested in buying from you. Your personal brand will enhance your value to publishers and agents, as well.

It may take time, money and effort to cultivate, but once you establish your brand, no one can take it away from you.

Your brand will build relationships and trust. Done correctly, you’ll get as much out of it as you put into it.

Authors, how have you built your platform over time?

Filed Under: Marketing
Karan Bajaj

Featured resource

How to Get a Top 5 Book Deal

Fewer than one percent of novels get a publishing deal from a top publishing house. Increase your odds with this step-by-step method, which includes writing structures, querying techniques, and agent contacts.


  • Kim says:

    Good post. I like your point about keeping goals in mind. Not every writer is looking for the exact same thing. Many of us are blogging to promote our writing, but many bloggers are looking to showcase something else. In my case, it’s both my writing and photography. With my new website, I’m also making sure to throw in some personal anecdotes just to keep things real.

  • I have this social media schedule, just to make sure I do not spent all of my time promoting my websites and articles there and interact with others. My calendar is filled with coloured blocks for each task involving branding and writing. The hardest part is to stick to it. 🙂 Beaches are tempting…….

  • hezal says:

    Hi Fauzia,
    Great post indeed. you just covered a great topic.
    Thanks for sharing such impressive information with us.

  • I think authors and others involved in the publication process are naturally outward-directed; our passion is communicating ideas with others. That lends itself readily to the open-handed generosity that is the foundation of the social media-driven world.

    Sometimes, it can be tough to balance the desire to share our ideas with the desire to be PAID to share our ideas. If we’re not careful, social media can become a major drain not only of time but of creative energy that would be better spent on projects for paying clients. But if used judiciously, it can be an important way of finding the next paying client.

    Many small business owners (and after all, that’s what every freelancer is!) have been told to self-promote on social media. Unfortunately, readers are no longer so fascinated by instant communication that they will pay attention to mere lists of the products or services we want to sell. The only way to build a following is to offer information that readers will find useful for their own purposes. If you’re a born “helper,” providing that information will come naturally.

    What goes around really does tend to come around. If we are willing to do some writing on social media that is genuinely helpful to others, then I firmly believe we will build a positive reputation that in the long run can only serve our business well.

    Trish O’Connor
    Epiclesis Consulting LLC
    Freelance Editorial Services and Writer’s Resources

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