5 Well-Paying Corporate Writing Gigs for Freelancers

5 Well-Paying Corporate Writing Gigs for Freelancers

As a freelancer there are a lot of ups and downs. You move from project to project and are always on the lookout for your next client.

Corporate writing gigs offer freelancers a way to minimize these ups and downs with a more predictable and reliable income.

In a world driven by content marketing, your skills as a writer are very much in demand by all kinds of organizations. One effective strategy for corporate work is to identify specific industries where you can develop subject matter expertise: are you a writing expert on semi-conductors or HR issues?

Whatever your niche, you can build a reputation not only as a great writer but as someone who truly understands the trends, issues and challenges of that market.

Finding and landing corporate writing gigs

LinkedIn can help you connect with prospective corporate clients. Make it as easy as possible for corporate clients to find and connect with you. Be sure to optimize your profile to showcase your writing expertise by including samples and current or past writing assignments. Additionally, you may want to join relevant industry or professional groups.

In pricing your time for corporate jobs, you have many options including by the word, a hourly rate or a set price per job. Be sure to carefully estimate your time including building in review cycles and edits as multiple individuals are likely to review your piece. Get an understanding of the approvals required for a project, how many individuals are involved and if you will be needed to handle the approvals. These factors can significantly impact your scope of work.

Remember, these are corporate clients who have a budget for marketing and need your services. Do not undervalue your skills and experience as a freelancer.

Here are five specific types of content that corporate clients often need freelance writers to support:

1. White papers and research pieces

These are staples of lead generation in the corporate world and your ability to produce well-researched and compelling content can quickly set you apart. White papers are typically a more intense writing assignment so ensure you spec out the entire project before you proceed, including creating an outline of content and finding out what resources will be provided for you.

2. Corporate blogs

The sheer amount of content that needs to be generated as part of the editorial process for a corporate blog means contract or freelance writers are often brought in. For this type of assignment you may play the role of blog editor or coordinator setting the blog’s editorial direction and editing and managing content, or you may be hired to simply write one-off posts as required.

Writing for corporate blogs is a particularly desirable type of work as new posts are always required, which means ongoing writing support will be required.

3. Case studies

Most companies rely on customer proof for sales and marketing. Working with clients to set up a solid customer testimonial process including interviewing, gathering background and then writing and editing case studies can be particularly profitable. Case studies are in high demand and the sales team usually wants them done yesterday.

Before any company provides you with access to their customers, they want to be 100% comfortable with you and your skill set. Consequently, when seeking this type of contract, you want to play up your background working directly with customers in similar programs and/or conducting interviews.

4. Press releases

Press releases offer a structured way to deliver news or updates about the company and continue to be a staple in the majority of organizations. When you work with your client to assess news, structure the information correctly and package it for the media, you deliver immense value.

Organizations will be on the lookout for a track record of writing press releases that comply with standard conventions and provide clear messages. A PR background is particularly helpful for positioning yourself as a press release specialist.

5. Annual reports

If you’ve ever read an annual report, you’ll understand the significant amount of work that goes into producing one. Many writers specialize in writing annual reports where they write the summaries for different sections as well as messages from executives. Because of the importance and prominence of annual reports, companies are generally willing to pay a premium for expertise. (Click to tweet this idea).

These are just a few of the corporate writing gigs that are up for grabs as a freelancer. Other possibilities include newsletters, employee communications, copywriting, speeches, presentations and more.

If you can get your foot in the door, you’ll quickly find most organizations have writing needs you can assist with, helping create a more stable income for you as a freelancer.

What corporate writing gigs have you taken on as a freelancer?

Filed Under: Freelancing
Blogger Sophie Lizard

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10 comments

  • You have provided a lot of great information that is right on target. Thanks!
    As a corporate writer, primarily for ad agencies working for their clients, I’ve done everything from writing web site copy to scripts for promotional videos to internal and external publications. One way I have used LinkedIn is to research potential clients. I look at their profiles, check out their websites and then contact them directly by phone. Cold-calling isn’t so bad once you get used to it, and it gives me a chance to find out what they need and tell them what I can do for them.

    • Thanks for sharing your experience, Nancy! I think you’ve hit the nail on the head — cold-calling isn’t bad once you get used to it, but that process is challenging! Did you use any particular tactics, or did you just keep at it until it wasn’t so stressful for you?

      • When I started out, it was horribly stressful. I felt like a door-to-door salesman! But what helped me were two things: 1) the more clients I worked for, the more confident I felt, and 2) I told myself before each call that I wasn’t begging for work but offering something of value to the company I was contacting.
        It doesn’t sound like a big deal but when you realize that what you are offering has a value, then you feel more confident and therefore sound more confident. And that goes a long way to making the conversation productive!

        • I think you’re right — sometimes it takes a while to convince yourself that your work is valuable. It’s a stressful process, but once you feel more confident, you create more momentum for yourself.

  • Jim Kim says:

    This is really useful content!

    I also like how you offer some concrete and actionable examples of potentially lucrative corporate writing gigs.

    This will help me in my own search to achieve my dreams as a freelance writer.

    Thank you for contributing this helpful article, Maggie!

  • Maggie,

    Phoning for assignments is easy if you have the right mindset. As writers, we offer valued assistance to the people most likely to want our assistance. Why should they be unhappy to hear from us?

    Furthermore, if we make the calls ourselves during office hours, we are being respectful of the prospects’ time.

    As we get accustomed to making the calls, it becomes easier to chat on the phone than to implement the assignments.

    -Diana

  • Lisa says:

    This is perfect! I’ve been trying to define the types of writing I want to do – and your article gives me a great start.

    My education and life experiences have provided me with a broad spectrum of information that I can share – and I love writing for a range of audiences.

    Thank you!

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