7 Clever Ways to Turn Your Old Blog Posts Into Cash

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Ever started a blog, written a few dozen entries on a topic you care about, seen the comments trickle in, and then…gotten bored and quit?

The three encouraging comments that seemed wonderful when you started the blog don’t seem quite so wonderful now that you’ve been consistently blogging for a year with not much result. Has all that precious time been wasted?

Not if you can find gold nuggets in your archives.

Whether you’re a blogger who has quit or a blogger who continues (even begrudgingly), your blog archives can be a very good source of material for both active and passive income that can build over time.

Here are some ideas for digging revenue-generating material out of your blog archives.  

1. Ebooks

Let’s get this one out of the way first, because it’s the go-to method of revenue generation for writers and bloggers. And it’s not a bad one.

Creating ebooks is a fantastic way to convert your existing work into cash. Click To Tweet

The only problem with this approach — especially if your blog hasn’t quite found a big audience yet — is that the cash can be sparse initially, and selling ebooks isn’t quite as profitable as most writers hope. But ebooks can be a fantastic source of passive income.

2. Apps

You’d be surprised how many opportunities exist to write for apps, or to partner with app creators who need content for their creations.

I know many writers who produced content for several Sutro Media apps a few years ago. While their model has changed somewhat, there are still opportunities for you to take existing work and republish it on different app platforms.

Think of all the apps you use — a fitness tracker, say, or Google’s new marketing skills app, Primer. Someone had to write all those tips about sleeping well and measuring your metrics, right? That someone could be you.

3. Articles and guest posts

I love writing about the art and craft of writing, and especially the business of freelancing. Freelancing is a lifestyle that gives me flexibility, location independence, and financial freedom. Along with contributing to several writing-focused publications, I also run a website for international writers.

You know what I do when I’m running out of ideas? I look through my blog posts for articles and guest posts to pitch.

But I don’t just copy any old blog post and send it to editors. I look through each post and take out one key point, then pitch a story around that point only. I’m repurposing existing content, yet still providing new value.

4. Personal essays

Come on, ’fess up. You know you’ve ranted and raved on your blog. You may have published that awesome rant and let it gather dust, or you may have deleted it later out of embarrassment.

Either way, dig it up and see if you can rewrite your rant in the form of an opinion piece or an essay.

5. Online courses

Two years ago, I created a personal challenge on my blog to send 30 queries to major national and international publications within 30 days.

As I pitched and heard from O, the Oprah magazine, Wired, MIT Tech Review, and The New York Times magazine, and landed a blogging gig with Psychology Today, my readers eagerly followed my progress.

My success with my queries spurred them to try their own challenges, but questions kept popping into my inbox: How did you organize your ideas? How did you find editors’ names? When is the ideal time to follow up?

A few months later, I floated the idea of an e-course called 30 Days, 30 Queries that would show writers how to pitch and get assignments from national magazines by sending 30 queries in 30 days.

Within days, I had four-dozen signups. In just over a year, my course has generated $30,000 in revenue.

If your blog is educational, e-courses are almost a natural progression. Your readers will happily pay for access to your expertise.  

6. Webinars and video trainings

If you have an online business, webinars and video trainings (either free or paid) are the new frontier to explore. The sooner you get involved, the better!

(Let’s put this in the “Do as I say, not as I do” category shall we?)

If you struggle to choose an idea, pick a bunch of posts about the same subject and use them to get started.

7. Advertising or promotional material

If you’re a business-minded freelance writer, you know how much work and content can go into promotions, either for individual products or your business itself.

Content is the engine on which online marketing runs. As a writer — with a blog full of content — it’s a fantastic idea to take old posts and tweak them to create new promotional material.

Is there anything I’ve missed? How do you repurpose your old blog posts for cash? I’d love to know your thoughts in the comments!

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Mridu Khullar Relph has written for The New York Times, TIME, CNN, ABC News, and dozens of other “big name” publications, and now teaches writers how to do the same. Download her free report .

The International Freelancer | @mridukhullar

Mridu Khullar Relph
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Comments

  1. Excellent ideas! I’ve just started blogging again and writing different pieces. Making it full time as a writer is my goal, so this was very helpful. Thanks!

  2. This is a great list, Mridu. Building a platform and an online presence requires so much content! These are some great ideas to repackage and repurpose content for different uses – and different audiences.

    For about a year, Jay Baer recorded a video series titled “Jay Today,” and each episode was repackaged into 7 or 8 separate kinds of content. Although I don’t believe he wasn’t selling any of the pieces, it’s not hard to see his examples and your examples and start looking for ways to mix and match.

    🙂

    • I love that, Chris. I like the idea of repackaging into 7 or 8 different kinds of content. I’m personally doing it in phases– creating written content now, then audio, then video, etc.

      Thanks for sharing!

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  4. These are some excellent tips! Thank you for sharing.

  5. Hey Mridu! 🙂 Excellent write and excellent ideas!
    Here are few more ways to repurpose your old Blog Posts, have a look 😉 http://mapplinks.com/5-ways-can-repurpose-old-blog-posts/

  6. Hi Mridu, great post, thank you. How would I go about getting involved with app writing?

    • One way would be to contact the companies that publish app and pitch them directly. The other would be to find developers and partner with them. This would require networking, either online or offline. Hope that helps!

  7. Taking the e-course thing a bit further: creating workbooks, guided journals and supplementary materials can stretch them a bit further, either in outright sales or bonus material to add extra value to the purchase of the course.

    If course crafting sounds too far out of your comfort zone, you are not barred from this opportunity. You can outsource the task to another freelancer or ghost writer who specializes in educational materials. Many of us are more than happy to look over your materials and wordsmith them into what you need. You can send your raw posts, have it re-purposed into a more formal work, and market the finished product accordingly.

  8. Hi I was just thinking of making some older posts into podcasts any ideas on that?

  9. Brilliant post! Thank you!!

  10. what makes a good keyword in an article? thanks

  11. Goddy. says:

    Please help. I’m a writer with a blog post on google. But not much seems to be happening with my post. What do I do?

    Thanks
    Goddy

  12. This is a very lovely post. Thanks for sharing.

  13. It’s Very informative post.. For me thank… you..

  14. WoW, What a great Post it is.

Trackbacks

  1. […] Creating effective titles can be just as challenging as picking appropriate character names. Derek Doepker shares his A-B-C-D formula for irresistible non-fiction book titles (which can apply to blog post titles too). If you’re a blogger, Mridu Khullar Relph suggests 7 ways to turn your old blog posts into cash. […]

  2. […] Creating ebooks is a fantastic way to convert your existing work into cash.CLICK TO TWEET […]

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