How to Use Periscope to Build Your Writing Brand

how to use periscope
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Can writers benefit from live video streaming?

It seems like every time you turn around, there’s a new app or social media tool that makes claims about getting your name in front of a larger audience. The novelty of that new tool is quickly replaced by pressure to create content — and pressure to see results from your efforts.

Live video streaming might not seem like a natural promotional tool for writers who work through the written word more than relying on their voice or image.

But creating live video streams through Periscope could help you build your brand and engage with your audience in a fun new way.

What is Periscope?

Get the free Periscope app, link it to your Twitter account, and you’re ready to stream live video instantly. You can create private broadcasts for invited users or share them with the public via your Twitter feed.

Videos are only available on Periscope for 24 hours, but broadcasters can save a copy of the video to be uploaded elsewhere, like a YouTube channel.

Some peopler prefer a similar app called Meerkat, and Facebook is in the process of rolling out its own streaming-video option. But Periscope’s integration with Twitter has made it the most popular of the streaming video contenders, with 10 million registered accounts and about two million active users every day.

Distraction, or marketing tool?

Some folks see live streaming as a distraction. Marketing expert Chris Brogan has done several scopes to see how it will benefit his business. Even though he grew his list and made some sales, he hasn’t joined the growing numbers of mega fans, many of whom were disappointed he didn’t like the new platform.

Others have completely embraced it. Derek Halpern of Social Media Triggers was intially skeptical, but gained a huge following on Periscope with just a few broadcasts of business tips, impromptu interviews with mega-preneurs like Marie Forleo, and book recommendations. Of course, Derek’s an ace in video blogging, so this platform is perfect for him.

How to use Periscope to build your writing business

So how in the world can writers take advantage of this?

Freelance writer Carrie Smith of Careful Cents uses Periscope to offer behind-the-scenes looks at her work space and Q&A sessions about freelancing and budgeting.

“I am really loving Periscope, and will definitely be leveraging it more,” she said. Smith sold a coaching session after a particularly successful scope.  

Blogger Javacia Harris Bowser has created a weekly event tied to her organization, See Jane Write. She hosts #SeeJaneScope events where folks can discuss blogging, business and writing goals.

Career writer Jon Acuff often summarizes longer social media posts into a quick list on Periscope, with titles like “10 Small Things Every Big Writer Needs to Know.”

My Periscope streams have teased upcoming blog posts in a similar fashion. I’ve also used it to give live tours of interesting places I’ve visited. Most of my scopes have been brief and personal.

Periscope best practices

To recap: behind-the-scenes scopes, Q&As, blog teasers, regular events and video social media posts are a few ways writers can use Periscope to build your brand.

But before you sign up, remember a few things:

1. This is a brand new (and changing) form of social media

Give Periscope the same respect as other new tools.

And like those other social media tools, Periscope notifications can be quite addicting. You could spend an entire day watching broadcasts or creating broadcasts to ask people what nail color to pick at the salon (I saw this happen, for real). Try not to get sucked in.

2. Be purposeful when creating and watching video

You can automatically add everyone you follow on Twitter to your Periscope account. But since this media is just getting off the ground, not everyone is using it.

Only follow people who broadcast regularly. If you go to someone’s profile and they only have one heart or have no recent broadcasts, it’s best to unfollow them. Hearts are insta-likes: viewers can tap the screen to indicate when they like something. You get one heart automatically for joining, so if there’s just one heart, more than likely they haven’t done any broadcasts.

3. Integrate Periscope into your social media or content marketing plan

Even if you scope sporadically, prepare for in advance and make sure you provide valuable content to keep people watching.

If you have a plan a certain number of Facebook or Twitter posts every week, do the same with Periscope broadcasts. Include them on an editorial calendar with other content you produce.

Periscope is new and features will be added (and possibly removed) as the needs of its audience changes. Just like any other social media platform, if it’s not for you, don’t include it to showcase or market your writing.

What do you think of this new platform? Do you think you can use it in your writing business?

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Williesha Morris is a freelance writer with a love for blogging, social media and all things Web. She’s currently building her client portfolio with unusual and geeky startups.... .

My Freelance Life | @WillieshaMorris

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Comments

  1. I haven’t tried live streaming (which is also available on YouTube), but I do have two YouTube channels for different facets of my business. I haven’t exactly gone viral, but I continue to get views from organic search, and I feel it has given people another way to get to know me and what I might be able to do for them.

    I think the key, because these venues are free, is to create content that has value to viewers without giving away the store. This is essentially an infomercial, but one you hope people won’t have to be suffering from severe insomnia to watch.

    Creating video content can be a full-time job, so it’s important to keep your own purposes firmly in mind. If your videos are for marketing the paid part of your work, then don’t let them suck up more resources (including time and creative energy) than you have budgeted for that purpose.

    Only time will tell if it does you any good.

    Trish O’Connor
    Epiclesis Consulting LLC
    Freelance Editorial Services and Writer’s Coaching
    epiclesisconsulting.com
    https://www.youtube.com/channel/UCLqOsVzGEIRtyNTi_fPDsqA

    • These are extremely excellent points. I hope everyone takes the time read your comment.

      And you’ve brought up something interesting. YouTube is *much* better for organic search as these broadcasts on Periscope are only up for 24 hours. So if you want your videos to be found, you have to post them on YouTube for the ranking benefit.

      I think Periscope is a fun and more personal way to meet contacts as well as connect with the ones you already have. Thanks for reading and for the insightful comment.

  2. Hi Williesha, thanks for sharing. I’ve avoided Periscope so far, but I’m a firm believer that the writers (whether freelance or fiction) who engage with their audience will always stand out. That might be through Periscope, Podcasting, or carrier pigeon. Find the way that works best for you and that works best for your audience.
    Maybe it’s time to give this a shot…

    • Carrier pigeon sounds like an excellent idea! LOL Yeah, I still haven’t embraced podcasting quite as much as most people, and Periscope I only do every so often. But people seem to be really enamored with both, so experiment and learn, right? Let me know what happens with your Periscope experience.

  3. Thanks for every other great post. Where else may anyone
    get that type of info in such an ideal means of writing?
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