Your writer website is the portal through which both clients and readers learn about you and your work. That means that, for many of us, creating a writer website is hugely intimidating. I put off creating a writer website for months simply because I didn’t know how I wanted to put it together.
Luckily, you have options. There are as many types of writer websites as there are writers, and you don’t have to make your writer website fit any kind of preconceived template or mold. Instead, use your writer website to reflect what makes you unique as a writer, and what you have to share with clients, readers and fans.
Here’s some inspiration to help you get started: 10 great writer websites, each with a unique focus and design.
1. Erin Steiner
Erin Steiner’s website is gorgeous. Her tagline tells you exactly what she does — “I put words on the Internet” — and the use of photography and typography makes you want to learn more.
Erin’s site breaks “the rules” by forcing users to click through her splash page to learn more about her portfolio. It’s a risky move, since some people are going to leave without getting the chance to see Erin’s work, but her splash page is so inviting that it effectively draws in the right people and lets them know right away that she’s going to be both charming and professional, with a writer’s eye for good design.
2. Manjula Martin
Manjula Martin’s site is a great example of a basic, straightforward writer website: a brief introduction with her resume highlights front and center, and lots of links to connect people who want to learn more.
Manjula’s writer website works because you know everything you need to know about her credentials and writing style at a single glance. It’s easy to follow the links and read her clips, and she also gives you many ways to contact her with writing or consulting opportunities.
3. Ann Friedman
Why not make your Tumblr blog double as your writer website? That’s what Ann Friedman did, adding her own logo and tagline as well a row of links to her completed work and contact information.
One of the big advantages of having your Tumblr double as your writer website is that anyone who sees your posts reblogged on their dashboard has the opportunity to learn more about your writing and your work. Tumblr users who follow you will be reminded of your writing work every time you link to a new published piece, and will be able to easily share and reblog your pieces to new readers.
Tumblr also gives you the chance to connect person-to-person, which is one of the best ways to get both readers and gigs.
4. Josh A. Cagan
Josh A. Cagan is a comedy writer and screenwriter, and his writer website gives you a sense of his comic timing while simultaneously telling you who he is and what he’s written.
Writing comedy is hard, and writing a comedy-themed writer website that doubles as a professional portal is even harder. Josh makes it look easy, which is why his writer website works so well.
The other reason why Josh’s website works so well is because he puts all of his important information on a single page. Many writers assume they need multiple pages (e.g. About, Contact, Testimonials and Blog), but really all you need is a place for people to see who you are, what you do, and how to get in touch with you.
5. Amber Adrian
Amber Adrian’s writer website is one of those slick, beautifully designed sites that intimidate the rest of us. It’s the type of site that requires the assistance of a web designer (in Amber’s case, the design team at Shatterboxx) which means that it’s aspirational for a lot of us, especially those of us who are just getting started as freelancers.
However, design isn’t the only aspect that makes Amber’s writer website great. Her opening paragraph clearly states how she can use her writing skills to improve your business — the key goal of any resume or website — and includes a direct call to action.
You can include a similar paragraph and call to action in your own writer website, no design firm required.
6. Joriel C. Foltz
SEO is such a huge part of marketing that I decided to run an experiment: I’d type “freelance writer” into Google and visit the first writer website that came up.
That’s how I learned about Joriel C. Foltz. In addition to mastering SEO, Joriel has a clean, calming writer website with a front-and-center pull quote that lets potential clients know exactly the type of writing she values.
She also has a great joke on the left-hand side that quietly lets potential clients know that she has a sense of humor and doesn’t take herself too seriously.
7. Nozlee Samadzadeh
It’s possible to create an extremely compelling writer website without a single photo, logo, or image. Nozlee Samadzadeh’s site lists her contact information, a one-sentence resume, and links to her publications, all on a single page.
Nozlee’s site also includes a short statement of her “primary beats,” which is key info for anyone looking to hire her for a writing job.
8. Seanan McGuire
Seanan McGuire’s writer website instantly immerses you into her urban fantasy world. Her latest release is prominently featured, and the header image and colors help establish her genre to new visitors. The left-hand navigational column provides easy access to important information.
If you write fiction, especially genre fiction, let your writer website reflect your fictional worlds. Open the door to your fiction by giving readers the chance to see what might be hidden within the pages.
9. Francesca Nicasio
Copywriter Francesca Nicasio’s writer website showcases her business, Credible Copywriting. The entire website is structured around one goal: to get users to click the big “Let’s Talk!” button in the center.
What’s the goal of your writer website? Do you have a big “Let’s Talk!” button? When users visit your site, do they know what to do if they want to work with you? Francesca makes it easy for clients to get in touch with her. Your writer website should do the same.
10. Nicole Dieker (yes, that’s me!)
I run my writer website through Contently, a company that is working to “change the world through storytelling.” (In the interest of full disclosure, I also write for Contently’s online magazine The Freelancer.)
Contently offers writers an online portfolio platform to display their work along with the metrics associated with that work (shares, tweets, likes, etc.).
I love adding new stories to my Contently site and instantly seeing how people interact with them. I also like that people who want to hire me for jobs can find all of my best work in one place, and can see metrics that prove my stories resonate with others.
What are some of your favorite writer websites? Or, if you have a writer website of your own that you’d like to share, leave your link in the comments!