1. I personally thank you for sharing this information on (Branding.)

    After my diagnosis 3 years ago of Multiple Sclerosis I have decided to fulfill my passion of writing. I have plenty of time since I had to leave my job as an administrative assistant.

    I started creative writing and even went as far as opening a Creative Writing Cafe, however it’s slow getting off the ground.

    I still remain encouraged.

  2. I agree that a newsletter can be an important part of building your brand and increasing your audience.

    My biggest problem is that I don’t know what to put in a newsletter. I blog several times a week, so I’m still not sure what would go in a newsletter that wouldn’t go in a regular blog post.

    • I have the same problem. People keep telling me to start a newsletter and I keep asking them, “for what?”

      But, some suggestions – several colleagues with well defined niches send out roundups of top industry-related news of the week. Even just quick snippets of what’s new on your blog and other stories from around the web you’re enjoying might be all you need.

      But again…I’m just another reader!

      Thanks for your thoughts, Jason.
      Lisa Rowan

      • Agreed! Original content, even if it’s short, is key. Stuff in a newsletter can absolutely be shorter than what you’d devote a blog post to. Good luck!

  3. When starting out, how do you get subscribers? Just by posting something on Twitter or LinkedIn announcing you have an e-newsletter? It would be helpful to know more about how to get started. I want to do a newsletter but have no idea of where to begin. Thanks for any help!

    • Hi there! When I started mine I emailed some friends and told them about it. I regularly promote it on Twitter and Facebook. I am considering running an ad in The Ann Friedman Weekly in order to get new subscribers. Hope this helps!

  4. Awesome post I have book marked this one for later!

  5. What a great round up of advice. I’m struggling whether or not to keep it going as it’s more just a place to announce monthly blog posts. But since I’m working on a book I am having to reconsider.

  6. I love these anecdotes from successful newsletter creators. Do you have any suggestions for newsletter tools (paid and unpaid), beyond Mail Chimp?

  7. Great post with strong message. Thanks

  8. This is a great post. I’ve always struggled with the content for my newsletter, then in December, I wanted to let my clients and friends know I was going to be out of commission for the month due to several unexpected events – I had never had such a great response to a previous newsletter.

    What I’ve learned – be personable. Give small anecdotes of some of your struggles or events you’ll be attending – something that reminds people you are still human. I always include 2-3 recent articles I’ve written or new blog posts on the website. I’ve now started receiving thank you emails in response to my newsletter. I couldn’t be happier!

    Thanks for this great post and great reminder, Meryl!


  1. […] Source: Personal Branding: Why You Should Start an Email Newsletter – The Write Life […]

Speak Your Mind