5 Ways to Add Personality and Voice to Every Blog Post You Write

5 Ways to Add Personality and Voice to Every Blog Post You Write

“How do you do that? Your posts always make me smile. I look forward to them each week and actually search them out when I have a few spare minutes in my day.”

You can’t write boring blog posts and get comments like that one. But how do you do it? How do you develop a voice that shines through every post you write?

Here are a few tricks to help your posts sound more human and personable. You’ll soon convince your audience to read more of them!

1. Speak to one person

You sit down, ready to write, yet after minutes of staring at the screen, nothing comes to mind. You search through your favorite sites, check in with your RSS reader, and pull up your social media accounts to look for ideas.

Suddenly you find a title that interests you, so you grab it, modify it and start writing. Yet when you’re finished, something is wrong: it’s just another boring post that doesn’t say anything new.

The problem with this “grab and write” approach is you are writing for concept and keywords, not to develop personality. Personality comes when you’re committed to an idea and have something to say that will deeply impact a person’s life.

Instead, think of one great customer you loved working with. Or if you’re still starting out, imagine a customer who would fall in love with what you do. Have them in mind? Now, write a post specifically for that ideal customer. Narrow it down as much as possible, and write as if they are sitting right across from you learning from you along the way. You’ll find you write differently, showcasing what this person needs to hear to become a paying client.

2. Start with a story

Stories sell. They connect us. They hold us riveted to our seats. They make us laugh and make us cry.

Imagine yourself in a lush, green forest. It’s filled with the beautiful colors and smells of bright flowers, and has a small breeze that makes a walk down a trail the perfect way to spend a day.

Can you see yourself on that trail? You can use this tactic in your posts by using words that evoke images:

  • Imagine

  • Visualize

  • Picture this

  • See this

  • Focus in on this idea

When you start a post with these words, you automatically pull your reader in – and you can lead them down any trail you choose.

3. Get personal

Many of today’s most popular and well-loved blogs originated with one person, one voice. If your blog is all about you, let your personality shine through!

Talk about what you believe in. Share what you do, what makes you vulnerable and why people should trust you above all others. It’s important for people to understand why you do what you do.

  • Where did you get your experience?

  • How do you give back to your community?

  • What are your beliefs?

  • What made you choose this idea to move forward with?

While you may think of it as bragging or showcasing too much about you, your audience will beg to differ. They’ll see it as your story, and in order to build a relationship with you, they want to get to know you. Your story gives them all they need to know.

4. Go into detail

Every post you write should be a complete thought. It should have a beginning, a middle and an end. It should be able to stand alone, as it may be the only post someone ever reads.

What concept do you want to share? Can you decrease it even further and make two, three or four posts from your concept? Can you make it more complete by narrowing your focus in further?

Details matter, especially when you’re creating an entire blog theme around one concept. The more you can separate it out into truly unique concepts, the more you will touch the people reading your blog and looking to you for advice.

5. Experiment

Every day you sit down to write, there will be new ideas that are important to you. Don’t be afraid to try something new.

Video is an ever-growing medium. Why not give it a try and show your personality in a new manner? Not only will video give you a new way of connecting with your audience, it will also allow you to build your brand vertically as well. You can host it on YouTube, post it to your blog, share it on Twitter and Facebook, and send it out in an email.

Every day something new comes along. If you embrace technology, look for new ways to get your message across, you’ll be rewarded with an entirely new group of followers ready to build a deeper relationship with you.

How do you develop your voice and show your personality in your posts?

Filed Under: Blogging


  • Oddly enough, the way I found my voice as a writer was by having the rug yanked completely out from under me. Previous life: academic (never on the tenure track) – whether in the classroom or in my scholarly writing, it was always important to project a sense of authority and being the “expert,” even when I didn’t feel like one. Then I became a parent and had NO clue what I was doing, so started a blog about all the mistakes I’d made, things I’d learned the hard way, and times I did NOT know what I was doing (or else doing what I was supposed to, what “the experts” advised, etc. totally didn’t work). The only reason I started blogging was because a fellow writer/parent urged me to, because SHE could see my authentic voice in my replies when she emailed me for parenting advice – I’m so glad I followed her suggestion!

  • Robin Botie says:

    Thank you for this great list of ideas. I need to take another look at what I’m posting each week and this gives me a good bunch of things to try out and strive for. Cheers!
    Robin Botie

  • Hope Nwosu says:

    This is an enlightening post. Thank you for sharing.

  • J Delaney Hansen says:

    Thanks, I really needed this and it couldn’t have come at a better time; I’m just getting started with a new blog.

  • Remarkable points, Lori.

    Of course writers need to find and develop their own unique voice. A voice that readers will always recognize even on other blogs without first seeing the author’s name.

    And the points listed here are great ways to do that

  • Cindy says:

    Loved “start with story” those are my fave posts to read andd write.

  • Glad everyone is enjoying the post! I do like the idea or writing for yourself first, and use that every day. I usually start out the day writing about whatever comes to mind, which in many cases leads to coming up with ideas for posts, social accounts and other things. Its definitely a way to get in touch with what you’re feeling for the day.


  • L. M. O'Neal says:

    Thank you for this great post. I am new to this site but, have already found postings of value. I think your advice will not only help me but, also most other bloggers and copywriters.

  • Lisa McKay says:

    Great tips. I can’t think of anything to add except “write first for yourself – to help process your own experiences” which isn’t really much help to anyone who wants to do more than run a personal blog that may or may not pick up many followers. So I’d say the tips you identified are much more practical :).

    • Great point, Lisa — writing first for yourself is such an important piece to remember. I think it can actually be a helpful strategy to connect with your ideal reader too.

      Ash Ambirge over at TMF Project had a post a little while ago about how for many of us, our ideal reader is based on our past selves. She explained that exploring your earlier thoughts, questions and struggles could help you connect with people who are facing similar experiences.

      So your advice could be practical as well 🙂

      TWL Assistant Editor

  • Great post, tips, ideas. Thank you for sharing.

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