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  • Should You Wait for Writing Inspiration, or Stick to a Routine?

    Should You Wait for Writing Inspiration, or Stick to a Routine?

    Do you wait for inspiration to strike before you write, or sit down on a regular basis and write regardless of how you feel?

    It’s great to feel inspired — to be almost obsessed with your writing, eager to get words down as quickly as possible. When you’re really in the writing zone, you might find yourself losing track of time and being highly productive for hours.

    But let’s be honest, for most of us, this isn’t a daily or even a weekly reality. Most of the time, we do want to write … but we somehow struggle to get on with it.

    If you only ever write when you’re inspired, you probably won’t produce much. That’s fine if you’re happy writing an occasional poem or short story, but if you’re working on a blog, a novel, or an entire writing career, you’ve got to make writing more of a routine.

    And yet, sitting down and forcing out 1,000 or 2,000 or 3,000 words a day could just be a recipe for hating both the act of writing and what you’ve written.

    Here’s how to get the best of both worlds.

    Step #1: Schedule regular writing sessions

    To keep up your momentum, you need to write regularly. That doesn’t necessarily mean writing daily.

    Some writers thrive while working on their book, say, for 20 minutes per day, without fail. Others do much better with two hour-long sessions each week.

    Find a writing rhythm that works for you — not your best friend, your creative writing tutor, or that author you follow on Twitter. Experiment with short daily sessions one week and longer twice-week sessions the next. Which do you prefer?

    You may even find your rhythm shifts over time, especially if other aspects of your life change, so don’t be afraid to experiment again occasionally.

    Step #2: Make your environment work for you

    Something that writers often don’t realize about inspiration is it generally doesn’t just appear out of the blue.

    You might always feel inspired after a long walk, or a relaxing bath, or when you listen to a particular piece of music.

    As much as possible, make your writing environment work in your favor. When you sit down to write, you want to feel like you’re instantly getting into that writing zone.

    This could mean:

    • Removing distractions from nearby — if you have a bunch of half-read books on your desk and they tempt you away from writing, put them somewhere else.
    • Playing music, white noise, or other sounds that help you focus. I often pick an album (or a band) to listen to just while I’m working on my novel-in-progress, and sometimes use Noisli if I’m struggling to focus on other writing.
    • Using reminders of your writing goals: inspirational quotes or posters on your wall, vision boards, or your total word count so far on a Post-it note on your desk; whatever works for you.

    Step #3: Give yourself a break when you need it

    While it’s great to form a strong writing habit, if you have a particular day or week when you’re really struggling to write, let it go. Take some time off before you risk burning out. You may just need to let your work sit for a day or two while you give your subconscious a chance to come up with some new insights.

    Personally, I sometimes find it hard to distinguish between feeling a bit lazy and being genuinely in need of a break. If that happens to you too, I suggest setting a timer and writing for just 10 minutes.

    If you find your initial reluctance to write has faded, or entirely gone, keep going! If those 10 minutes were a real grind, stop and give yourself permission to have a writing break.

    Step #4: Stay connected to your writing in busy times

    Sometimes, routines get interrupted. Maybe you’re ill, or your kids are ill. Maybe you’re moving house or starting a new job or working on a big non-writing project.

    If you know you’re going through a busy patch, and you won’t have the time or energy to write on a regular basis, look for ways to stay connected to your work.

    That might mean:

    • Keeping a notebook of ideas for blog posts.
    • Reading books or blogs about writing (or listening to podcasts).
    • Sharing excerpts of your writing with other people.
    • Jotting down a single sentence in a journal every day.

    You might find you feel inspired to write a blog post or a new scene of your novel — if so, great, go with it! If you don’t, that’s fine too.

    Ultimately, there’s no perfect blend of inspiration and routine that will work for every writer, but all of us need both the spark of inspiration and the momentum of regular work to produce finished work that makes us feel happy and satisfied.

    How do you balance inspiration with routine in your own writing life? Share your tips in the comments below!

  • Learn How to Use Scrivener: Free Webinar With Joseph Michael

    Learn How to Use Scrivener: Free Webinar With Joseph Michael

    Ever considered using Scrivener to organize your writing? Or maybe you’ve tried the tool, but want to learn to better use all its bells and whistles?

    We’re here to help! We’ve asked Joseph Michael, also known as the Scrivener Coach, to teach The Write Life community how to use Scrivener to get the most out of every writing session.

    He agreed to partner with us on a webinar called, How to Use Scrivener to Effortlessly Write, Organize & Export Your Book Into Various Formats for Printing, Editing, Publishing & More.

    Yes, you can really do all of that and more with this writing tool! And Joseph is going to show us how.

    How to sign up for our free Scrivener webinar

    When: 8 p.m. EDT on Thursday, June 18th

    Cost: Free

    How to register: Click here

    There’s only one catch: seats fill up quickly for this type of free training, and there are a limited number of seats available on the live chat. That means if you want in, you should sign up now!

    What you’ll learn during this webinar

    Here’s what Joseph will share with us during this free training:

    • How to set up Scrivener quickly, so you can get a lot out of the tool
    • Tips for navigating that complicated Scrivener window so you know what you need to use and when you should use it (and what to forget about so you don’t waste time)
    • The best way to customize your toolbar and turn yourself into a writing machine… whether you have a million ideas or just one.
    • How to master the Scrivener corkboard, so you can turn it into your own writing lab and never lose track of anything, forget your notes or lose your spot
    • When to use the outliner to organize massive projects, complete them, and feel completely in control of your writing process
    • How to master the art of the rewrite and save every version of your work, so you never have to worry again about losing your drafts
    • The easiest ways to print, compile, share and export your work
    • And much more!

    A bonus for attending the webinar

    This is a free training, no strings attached.

    As a thank you for attending, Joseph will offer a bonus at the end of his presentation: a 20 percent discount on his course, Learn Scrivener Fast. You’re under no obligation to buy, but the offer is there if it’s a good fit for you!

    And as an additional bonus, if you do purchase his Master or Ninja Package, we’ll also send you a free copy of The Write Life’s new ebook, 71 Ways to Make Money as a Freelance Writer, which retails for $19.

    We hope you join us for this special live event! Click here to save your spot. See you there!

  • Writing a Salable Personal Essay: 5 Key Questions to Ask Yourself

    Writing a Salable Personal Essay: 5 Key Questions to Ask Yourself

    Even if you’ve spent weeks crafting the perfect personal essay — and friends and family have declared it brilliant, compelling, powerful prose — that doesn’t mean it’s a shoo-in for publication.

    On the contrary. Editors have limited space for personal essays, and often the only way to snag that real estate is to touch them with your story.

    In 2005, I wrote an essay about coming to terms with my flat breasts and boyish shape. It was rejected five times, but I kept up my relentless pursuit to find a published home and before long, Health Magazine snapped it up. Since that first sale, I’ve continued to publish essays (and get paid!) in print and online pubs including Newsweek, The Los Angeles Times, Spirituality & Health, Parents and Women’s Health.

    While I’d like to believe every piece I write is essay gold, the truth is, I never give up on my pursuit of a sale. And that’s more than half the battle when it comes to personal essays.

    Think you have a salable piece? Here are five key questions you need to ask yourself:

    1. Do I have a great story?

    The experience you’re writing about doesn’t have to be life-changing, or even a huge event, but the story should involve some personal transformation. Maybe you survived a pit bull attack, received flowers from a stranger or trashed your wedding dress.

    No matter what the event or experience, it should result in you seeing the world differently than you did before. If your story is something your reader may have experienced (like feeling your baby kick for the first time), you have the extra burden of saying something profound, funny or otherwise important, so you’re not revisiting old territory.

    2. Is this the right time to tell my story?

    If you have an essay that’s relevant to current events or an upcoming holiday, you have a better chance of making a sale.

    Due to publication lag time, if you’re going to claim something is newsworthy, it should have happened within the past few weeks. On the plus side, unless you’re dealing with a newspaper, local magazine or weekly news magazine, timing may not be as critical.

    If you’re looking for a sale though, it doesn’t hurt to send your essay about your relationship with your mother four to six weeks before Mother’s Day (convert weeks to months if you’re targeting a national newsstand magazine).

    3. Does my story have a universal theme?

    A salable essay isn’t just about you! Sure, it may start with your experience, your journal entry or memories and eventually the lesson you learned, but the essay is a way of connecting your unique experience to something your reader can relate to.

    Bottom line: People don’t want to read about your uterus — or your favorite little black dress — unless it means something to them.

    Ask yourself whether your story will touch readers or make them think about an issue differently. Will it motivate them to act (by calling their moms, for example), or change in some way?

    Good essays aren’t just about the first time you fell in love; they’re about the first time I fell in love, too. If you can make your readers recall an event or life experience of their own, then you’re on your way to a great essay.

    4. Does my story have great characters?

    The best essays have identifiable characters. Readers can visualize them, hear them and feel them. They might even recognize the character as someone in their own lives.

    Whether you’re painting a picture of your best friend, a lover or a giant stuffed Elmo, your essay should contain vivid characters. And vivid characters create conflict — either within themselves or with those around them — and that promotes change.

    In personal essays, the character who changes and evolves is you. So in your essays, strive for conflict, both within yourself and with other characters.

    5. Does my story have a clear take-home message?

    Write one sentence describing your take home message. If you find that difficult, you might need to re-work your piece.

    Once you know what the “take-home message” is, re-read every paragraph in your essay and ask yourself if it supports your point.

    It’s tempting to throw in funny anecdotes that are related to your story but don’t apply to the bigger message or theme. Avoid the temptation. After reading your story, readers should be able to clearly state what it’s about. If they can’t, chances are you don’t have a salable piece.

    Even if your story has all of these components, you might not make a sale. The truth is, essay markets are dwindling and the real estate for essays is slim.

    But writing essays isn’t just about making a sale. The practice is also a journey in self-discovery. It allows you to experience your life events twice — once in reality and the second time on the page.

    Think of writing essays as a cathartic exploration of yourself. They’re a form of writing therapy; a method for discovering your own truth; a way to find your true story. These are an essay’s sweetest rewards. The sale is just the frosting.

    How have you sold personal essays? Share your stories in the comments!

    If you’re interested in learning more tools of the essay-writing trade, sign up for Amy Paturel’s six-week online essay-writing workshop. Her next class begins June 15, 2015. Visit www.amypaturel.com/classes for details. Bonus: TWL readers get a 10-percent discount! Contact amy@amypaturel.com to sign up at the discounted rate.

  • 4 Essay Contests (Win Inns, Farms, Movie Theatres!)

    4 Essay Contests (Win Inns, Farms, Movie Theatres!)

    You can accomplish a lot with your words. You can earn a living, build a brand, even become location independent, all by wielding your writerly capabilities to engage, inspire and persuade.

    And thanks to a new trend, you can now also use your words to win a fully established business.

    Awarding a business to the winner of an essay contest is becoming a popular way for small business owners to find a next-in-line who will care for the company as much as they do. It allows them to discover candidates who are passionate about the industry but might not be able to afford to buy the business, while also drumming up a little extra cash for the next stage of their lives. As a bonus, the publicity generated by essay contests with such huge rewards can be a boost for the business.

    If you’re eager to try your hand at running an inn, farm or movie theatre, here are four appealing businesses you can win via essay contest.

    1. An inn in Maine

    One of the first contests to surface as part of this trend this year, the Main inn essay contest was announced when Janice Sage decided to retire after 22 years as innkeeper of Maine’s Center Lovell Inn and Restaurant. She herself won the inn in an essay contest in 1993, so she opted to go the same route to find her successor.

    What you can win: A B&B worth $900,000 with seven guest rooms, 10 staff members and more than 100 dinner guests on busy evenings. This isn’t for someone with zero experience who thinks running a bed and breakfast would be a neat hobby; you can expect to be on-duty up to 17 hours a day and must keep the inn and restaurant open for at least a year before you’re free to turn it into something else (if you choose).

    If 7,500 or more entries are received, you’ll also win $20,000 to put towards running the inn.

    How to apply: Submit an essay of 200 words or less on the theme, “Why I would like to own and operate a Country Inn.” Sage will choose her top 20 favorites based on “grammatically correct entries that show a passion for work;” from there, an impartial judging duo will select the winner “on the basis of structure of essay (introduction, body and conclusion), creativity, thought and the conveyance of capability and desire to operate a Country Inn.” Further contest details, including the entry form, can be found here.

    Entry fee: $125. If fewer than 7,500 entries are received, this fee will be refunded to you.

    Deadline: June 6, 2015

    2. A goat farm and dairy

    If you’d rather work with animals than people, check out Leslie and Paul Spell’s contest to give away their goat farm, Humble Heart Goat Dairy & Creamery. The Spells tried the traditional route of selling the farm, but they found buyers who seemed the most passionate didn’t have the funds to afford the asking price. So they took to the internet to create an essay contest that would allow interested parties to win the farm instead.

    The Spells are also hoping to raise enough money to pay off the rest of their mortgage; if they get $5,000 entries at $200 apiece, they’ll earn $1 million, enough to cover the mortgage and their retirement.

    What you can win: A 20-acre goat farm in Elkmont, Alabama, worth $345,000, including 85 goats and all farm equipment, plus training during the first half of November for anyone not familiar with the business of making goat cheese.

    If 2,500 eligible entries are received, the winner will also get a check for $20,000.

    How to apply: Submit an essay of 200 words or less describing why you are “the perfect fit to continue the farmstead goat cheese tradition.” The Spells will choose their top 20 essays, which will go on to a panel of three independent judges for final selection. Further contest details, including entry form, can be found here.

    Entry fee: $150

    Deadline: October 1, 2015

    3. A horse farm

    Goats not your scene? How about a horse farm?

    Randy Silver and Carolyn Barry are giving away their Rock Spring Farm because they can no longer care for it themselves. Not only will an essay contest allow them to handpick who gets their farm, they’re hoping to raise enough money through entry fees to be able to retire comfortably and also start a fund for their grandchildren’s education. (Five thousand entries at $200 apiece would net them a cool $1 million.)

    What you can win: A 35-acre horse farm in Essex County, Virginia, valued at $600,000, complete with a main house, rental cottage, cookhouse, several barns and a woodworking shed. And, of course, horses (and dogs).

    How to apply: Submit an essay of 1,000 words or less “describing your desire to live in a rural area and own a hobby farm.” (If you postmark your essay on or before July 1st, it can be up to 2,000 words.) Silver and Barry will choose their top 25 essays, which will go on to a panel of judges for final determination. Further contest details and a link to the entry form can be found here.

    Entry fee: $200

    Deadline: October 1, 2015

    4. A movie theater

    Rob Newton has owned the Cape Ann Cinema and Stage in Gloucester, Massachusetts, since 2008. In that time, he developed it into an “arthouse cinema” that hosts filmmakers, offers a performance stage and allows guests to enjoy great independent and foreign films in a comfortable setting. Now he needs to step away to focus on his health and family, so he’s using the essay contest format to find a new owner and raise some funds for other community cinemas.

    What you can win: A majority share (75 percent) in Cape Ann Cinema and Stage (a local steward will own the other 25 percent) and a “first option” to buy the steward out at any time. You will receive a lease for the property, all equipment and furnishings, for a total value of $150,000.

    If 750 entries or more are received, the winner will also get a $20,000 check. If between 500 and 749 entries are received, the winner will get a $10,000 check.

    How to apply: Submit an essay of no more than 250 words on the theme, “Why I Want to Own and Operate a Small Seaside Cinema.” Newtown and his management team will choose their top 20 essays, which will then go on to two impartial judges for final determination. Entries will be judged “on the basis of structure of essay (introduction, body and conclusion), creativity, thought and the conveyance of capability and desire to operate a Community Cinema.” Further contest details and a link to the entry form can be found here.

    Entry fee: $99. If fewer than 500 entries are received, entry fees will be refunded.

    Deadline: June 30, 2015

    If you hear about any other interesting essay contests, share them in the comments so we can all benefit! And if none of these are a good fit, consider entering one of these 27 free writing contests.

  • Become a Ghostwriter: Here’s How to Write in Someone Else’s Voice

    Become a Ghostwriter: Here’s How to Write in Someone Else’s Voice

    “A ghostwriter.”

    “So, do y—”

    “No, I don’t write about ghosts. And I don’t wear a sheet with holes cut out for eyes while I write.”

    “That’s not what …”

    “Yes it is, and you know it.”

    “OK. You got me. So what do you actually do then?”

    “I write books for other people. Their ideas, my words.”

    “Isn’t that cheating?”

    “No. My clients have great ideas. They just don’t have the time or the know-how to finish writing a book. It’s a win-win.”

    “But how do you write it so it seems like they wrote it?”

    “I’m a ghost. It’s what I do.”

    I’m a nascent ghostwriter, with just one title to my resume and two more nearing completion, but I want to do more. Consequently, I’ve been marketing myself as a ghostwriter. Because of that, I’ve had some variant of the conversation above more times than I can remember.

    When I talk with other writers, they often want to know about two specific issues: how to break into ghostwriting and how to write in another person’s voice. The first issue requires equal parts hard work and luck, but the second can be learned — although it tends to require a significant amount of trial and error.

    I learned the significance of finding the right voice after one of my clients pitched his half-written book to an agent. The agent replied that it was too academic in tone to reach a popular audience, which the author wanted to do. After I was hired to rewrite and expand his initial book, we focused on “popularizing” his book without leaving behind the important information he wanted to convey.

    Through this process, I learned a number of methods on how to write in another person’s voice. (In fact, with proper modification, these methods can be used to find a company’s voice for marketing and to discover characters’ voices in novels.)

    1. Listen

    The simplest and most effective way to write in someone else’s voice is to listen to that person’s voice.

    For instance, this client had 10 hours of video from a conference he’d led using information that would ultimately be in the book. He sent me the video and I transcribed every word. Painstaking? Yes. Worthwhile? Quite.

    In being forced to listen to the way he spoke about his book’s topic, I discovered his voice hiding in plain sight. He wasn’t academic; he was understandable. He wasn’t dull; he was funny. His spoken-word, real-life delivery was much more engaging than what he’d written.

    But you don’t have to rely on your author speaking about his or her topic (though, of course, that’s ideal). You can glean their voice from the conversations you have with them. With their consent, record your conversations, then jot down a few notes after the fact about what struck you: Did he use large words? Did she seem confident in what she was saying? Did he pause for long periods of time? Did she often quote others? What did his body language convey?

    In asking other ghostwriters about how they listen to learn an author’s voice, they offered a number of excellent suggestions for instances when a meeting may not be possible:

    • “Read everything you can from that person: books, speeches, even emails, and any notes-to-self that they’ll share.” — Jennifer Harshman
    • “Write out physically something the author has written. Do it over and over until you get a feel for how things are worded. Talking like that person out loud can help too.” — Jim Woods
    • “Watch videos they may have. Record your calls. Skype if possible so you can also learn their body language. Visualize them speaking, then pretend to be that person as you write.” — Alice Sullivan
    • “Try to never do a ghostwriting project without an in-person meeting. Also, if the client is a speaker, discuss the difference between spoken and written word.” — Mike Loomis

    Essentially, you’re searching for the ways in which they best engage an audience. If you can capture that aspect of your author’s personality in writing, you’ve accomplished much of what’s required of a ghostwriter.

    2. Write

    Robert Frost wrote, “I can see no way out but through.”

    Once you start hearing your author’s voice in your head at night, that’s just about the right time to begin ghostwriting on their behalf. If you never begin writing, you’ll have no idea whether your idea of their voice will translate well to the written page. You must go through to get out, and it will be a laborious process of questioning every word choice, every transition and every edit.

    With the best clients (and I’ve been fortunate to work with all “best clients” so far), you can write and submit a chapter, then receive feedback within an agreed-upon timeframe. This has vacillated between a day and a week with my clients.

    Remember, these are busy professionals who hired me precisely because they’re so busy. Consequently, I have to be flexible with their timeframes, though they still have to be responsive to my needs so that their respective books can be finished on deadline.

    Mike Loomis offers two superb tips for the writing phase: “Ping-pong one chapter until it feels right to everyone” and, “Try to get feedback from a spouse (or someone close to the author) when possible.”

    Feedback is when you’ll really learn whether or not you’ve captured the author’s voice.

    And that moment right before opening your author’s first email reply after you’ve sent the first draft? It’s enough to make any writer want to hide under a sheet.

    3. Bow

    Lastly, be humble when you receive feedback. Though it is your book, it’s not really your book.

    As the client paying you to write a book on her behalf and in her voice, if the author says, “I wouldn’t use that word,” you must delete all instances of that word without hesitation. In fact, the more you can discover about the particular words and turns of phrase the author prefers, the more you’ll be aligned with her voice.

    Quick tip: To prevent yourself from inadvertently using a word the author wouldn’t choose, use a text expansion app like aText (or one of these Windows options) to essentially autocorrect any unintentional word usage.

    Ultimately, you must realize what’s supposed to be on display isn’t your talent — it’s your author’s voice. Like a ghost, the best writers for other people disappear behind the author’s needs.

    If you’re a ghostwriter, what practices and strategies do you use to get inside your author’s mind? If you haven’t tried ghostwriting, will you?

    If you’re exploring other writing careers, check out this article, where you’ll find more options to get paid as a writer.

    Perhaps this quiz can help you decide.

  • What’s Your Book Marketing Plan? 6 Crucial Steps to Include

    What’s Your Book Marketing Plan? 6 Crucial Steps to Include

    Every publisher and literary agent will tell you that responsibility for the success of your book rests heavily upon you, its author. Although traditional media campaigns still play an important role in the marketing plans for new books, they are no longer enough. To maximize — or perhaps even replace — a traditional publicity campaign, you need to reach out to your audience directly by building and nurturing a strong online author platform.

    Before founding a publishing company, I was a longtime arts and lifestyle newspaper editor. Over my 15 years in media, I saw our book coverage capacity plummet as reporting staff was relentlessly cut back and the newspapers themselves shrunk in size. I was dismayed to have to turn down highly appealing pitches from authors and their publicists every day, despite my interest in their books, simply because we no longer had the resources to cover them.

    Every media outlet in the world is facing a similar crisis today. That’s why as a publisher, I now counsel all of our authors to build a relationship directly with their readers. I’ve seen first-hand that a strong grounding in online book marketing makes a decisive difference to any book’s ability to succeed in the market.

    This is true for traditionally published authors as well as those who are self-publishing. Traditional publishers are far more likely to take a chance on an author when they know that he comes with an engaged following. If you’re planning to self-publish, a strong online platform is even more critical because you are entirely dependent upon your own ability to promote and distribute your work.

    [twl_reusable_block post_id=41455]

    Here’s how to market your book to make it a winner.

    1. Start early

    It’s never too soon to begin raising awareness of your book, and of you as an author. If you’re starting from scratch with very little presence online, you should ideally begin your platform-building efforts even while you are writing.

    It takes a while to gain traction and build a following. And by sharing updates or asking for feedback on your book while you write, you stimulate curiosity and a sense of personal investment in your audience.

    2. Build your website around yourself

    You need to have a website, and it needs to be built around you, not around your business or your book. It’s surprising how many authors still overlook this critical piece of advice, relying on Facebook or their publisher’s website to act as their main online home.

    But think about it. Your website will forever be under your control, and will never become obsolete. Instead, its power and relevance will only grow stronger as your career develops.

    Your site doesn’t need to be fancy — in fact, it’s better not to pack it full of unnecessary features and distracting design elements. Aside from a page dedicated to your book and an “About me” page, the most critical element of your site will be a blog. By maintaining a regular blog you can build a following even while you write, and when your book is ready for publication, your readers will feel they already know you.

    3. Focus on growing an email list

    Email is the most effective marketing tool available today, and if you’re serious about selling your book, you must use it.

    Offer a flagship piece of content on your website such as a mini ebook as an incentive to join your list, then send out a monthly or even weekly newsletter to stay top-of-mind with your followers. To keep their interest high, your newsletter ought to contain more than just “news” about you. By offering something useful, insightful or entertaining, you’ll gradually build an engaged audience who looks forward to hearing from you.

    Choose the nature of your newsletter content based on the type of reader you’re courting, and the nature of the relationship you want to cultivate with those readers. This could be as simple as a stripped-down, letter-style email filled with links to top news from your industry, perhaps embellished with your own analysis. Or if your target readership is highly visual, you might choose to create a monthly mini-magazine filled with your own inspiring graphics, articles from your blog, embedded videos, quizzes and more.

    4. Be generous

    Marketing has changed in the digital age. Intrusive and coercive advertising has given way to permission marketing, in which book-buyers (and consumers of all types) follow their own pathways to find the things they care about. To bring them to your door, you’re going to have to drop some breadcrumbs — plenty of them.

    Show the world what you know by blogging and guest posting. Draw people to your site by offering tools and resources for free. Above all, if your publishing arrangement permits it, consider making a free ebook or PDF version of your book. It’s possible that you might cannibalize a few sales this way, but you’re more likely to win others simply by spreading the word.

    5. Use social media strategically

    Social media quality is much better than quantity: you don’t have to be on every social network, and when you’re just starting out, you really shouldn’t try. It’s much better to do a few things really well than to take a scattershot approach that has no focus and no goals.

    Determine where your target readership is most likely to be concentrated, and start by building a strong presence on that network.

    6. Seed early reviews

    I can’t overstate the importance of those first few weeks after release. To improve your book’s discoverability on Amazon, it’s critical to have a handful of solid reviews — aim for 10, at a minimum. It’s ok for some of these to come from family and friends, but it’s even better for those to come from top Amazon reviewers and verified buyers.

    How do you get them? Start by asking, of course. Offering a free copy of your book to the right people in exchange for a review can give an enormous boost to your sales. Go to Amazon’s list of top reviewers and look for reviewers who have reviewed books similar to yours. You can also simply look up reviewers whose reviews you have enjoyed!

    Each reviewer has a profile with an email address. Reach out to them with a non-pushy personal note, and a copy of your ebook or PDF version. Be gracious, be grateful and respect their opinion if they don’t love your book. Sour grapes will sour your reputation, but being a good sport demonstrates the professionalism you want to be known for as a career author.

    What marketing strategies have helped you spread the word about your book?

  • Silence Your Inner Critic: How to Defeat Your Writing Demons

    Silence Your Inner Critic: How to Defeat Your Writing Demons

    Everyone has their own personal writing demon — and some writers have several of them.

    Maybe yours is a lack of confidence. Or it might be that you battle resistance. Perhaps you fight against an inner critic; more than a few writers struggle with the nagging voice of someone from their past who told them they’d never succeed.

    No matter which demon you have to battle, no writer escapes the black dog of doom that creeps close and growls when they sit down at the keyboard.

    Having a writing demon is so universal that it’s become a trope. Cue the story of the angst-filled creative who can’t get past his blocks… until some unexpected event or person changes everything and unlocks his creative genius.

    Wouldn’t it be great to have a miracle like that happen to you? Well, you could sit around waiting for that moment to happen. It’s what most writers do.

    Or, you could just take matters into your own hands and slay your personal writing demon from the comfort of home.

    How to defeat writing demons

    In the movies, defeating a demon requires the dramatic. Common approaches include finding a magical artifact that’s been hidden for eons, or taking a harrowing trip to a fiery chasm. Some massive battle of wills or strength takes place, and at the last minute, all that seemed lost is saved.

    Defeating demons in real life is far easier.

    You don’t need a magical artifact. No fiery chasm is required. Your writing demon is simply a bully — and as with all bullies, all it takes to come out on top is to stand up tall and not back down.

    Here are a few time-tested ideas that always do the trick.

    Decide how much power you’re going to give away

    The reason a personal demon has power over you in the first place is because you’re consistently giving it over.

    The demon didn’t always have power — in fact, it didn’t have any until you started giving it control. Mentally, you created a hierarchy in which you began to believe the demon had all the power… and you didn’t have any. Now you’re at its mercy, letting it dictate your options.

    It’s the same psychological phenomenon that keeps people stuck in unhealthy, abusive relationships.

    Whenever you encounter your demon, you need to decide whether you’re going to believe what it says or follow its advice. That’s your decision to make — only you have control over that.

    You can choose to believe you have no options. You can choose to believe your demon has taken them all away.

    Or you can choose to believe in your own free will and ability to act.

    You can decide to stop giving your demon the power of an authority figure. You can refute its message. You can refuse to be controlled. Instead, you can start treating it like some random bozo on the street. One who doesn’t know you, and who can’t tell you what to do.

    You don’t have to listen to your demon. How much power you relinquish to it is your decision, and yours alone.

    Find the easiest way to chip away at its power

    Your demon has been around for a long time. It’s conditioned you to hold beliefs that don’t necessarily go away just because you want them to. It affects your confidence that you can be creative, productive and successful.

    It affects your ability to write.

    You might think that you have to engage in some epic battle against these beliefs to break free. That approach might work, but to be honest, it’s prone to fail.

    Your beliefs have strong foundations. They’re not easily toppled. But they are easy to chip away. Instead of using brute force to topple a belief, undermine it by taking small actions that run counter to the idea.

    Your writing demon wins because it has you believing global statements like, “I just can’t write” or “My writing isn’t any good.” The universal nature of these beliefs gives them their power.

    This is what you can chip away.

    For example, the next time you think, “I just can’t write,” chip away at that universal belief. Sit down and write for five minutes. You could write a mere 100 words. You could write on a completely unnecessary topic — anything to get reactivated.

    This small step won’t magically turn your writing life around, of course, but it does create a reference point that immediately works to undermine your global belief, and it helps your brain to re-engage. You’ll come to realize that sometimes it’s more difficult to write, and most times, it’s not difficult at all.

    And when you think, “I just can’t write!” you’ll begin to realize that statement isn’t true. The voice of your demon begins to lose credibility. Eventually, it becomes a fleeting whisper until the day you don’t hear it anymore at all.

    Will it take time? Of course it will. But if your writing has been stalled because of your demon, gradual improvement is better than the zero you have now.

    Assign a talisman to remind you of your power

    The beliefs you currently have are the result of long-term conditioning. They’re going to be your default pattern for a while. That’s why it’s a good idea to have something at your disposal to remind you that you can break that pattern any time you choose.

    In legends, a talisman is an object that protects you from harm. In real life, you can have one, too.

    You might choose a “lucky pen” you keep on your desk to remind you that if you just write for 10 minutes, you’ll warm up to the task. It could be a sticky note on your monitor that says, “Everybody starts somewhere.” It could even be a picture of a loved one that you can look at and think, “This person believes in me, and I’m going to believe in me, too.”

    Be creative. Have fun with this. Choose a talisman that makes you feel good, that makes you feel confident, capable and strong. Just pick an object that you associate with your new, more empowered belief, and keep it handy.

    The psychological term for this is anchoring; you anchor a particular thought, state of mind or emotion to the sight or feel of an object. It’s a smart thing to do, because it can help you break from your rut when you’re feeling trapped.

    Can defeating your writing demon really be so simple?

    Yes.

    It’s likely that on your search for the miracle cure that’ll save you from your demons, you’ve encountered all sorts of other writers talking about their difficult struggles and sharing “helpful” advice suggesting a long, daunting road of recovery back to writing health.

    Sometimes the simplest advice is best. And even better, not only is this advice simple, but it’s easy to implement.

    No matter how long your demon has held power over you, that power is fragile. It was never the demon’s power to begin with — the power was, and always will be, yours.

    So the next time your writing demon starts whispering in your ear, use these three simple steps to get the power back in your hands… where it belongs.
    Have you battled a writing demon? What strategies or tools did you use?

  • Writing a Book? 3 Reasons to Work in a Noisy Place

    Writing a Book? 3 Reasons to Work in a Noisy Place

    Most writers find it necessary to work in quiet places where they can concentrate in silence. Jonathan Franzen has been known to write in a room with no electronics, no WiFi, nothing but a chair and a table. On occasion, he’s even blindfolded himself and plugged up his ears.

    Maybe that’s your style — being cut off from the world. But don’t dismiss the possible advantages of writing in a noisy environment. Crafting prose in silence and serenity has its benefits, but it might be time to take your laptop and wrap yourself in racket.

    An unintentional experiment with writing amid noise

    The other day, I locked myself out of my house. I was in a hurry, trying to get the dog to poop, taking out trash, stacking laundry from the washer. While I waited for my wonderful girlfriend to drive over and let me in, I wrote in a nearby coffee shop.

    Espresso machines whirring, clinking and clanking of silverware and mugs, laughter, talking, chatter — the constant din of a caffeine club wasn’t my typical writing environment. But I wrote, I thrived, I fed off all of the noise.

    If you generally write in silence, this situation might sound awful. But here are three reasons why you might want to experiment with writing in a noisy place.

    1. Conversations inspire authentic dialogue

    Listen to the conversations going on around you. What are people saying? How does each one turn a phrase? What kind of voices do the speakers have — gravely, sweet, annoying? And most importantly, how does the conversation unfold?

    Dialogue is hard to write with authenticity. Listen to how people really talk, and let it evolve into your writing. If you’re writing a scene about a conversation in a coffee shop, go to a coffee shop and listen to the voices.

    2. Noise offers depth and color

    Your parents always told you to do your homework in a quiet place, and yes, research says studying or working in silence, in a place where distractions are low, is a good thing.

    But that was homework; now you’re writing and creating. Instead of letting noise disturb you, allow it to inform your work. The music you hear inside a tavern can add mood, police sirens from the street outside can add to plot, and an overheard argument at the table next to you can add depth to a character. Use what you hear to enhance scene and story.

    Next, go deeper and explore the ambient noise, the less obvious sounds. What do you really hear? Go beyond the people talking at the next table and the music coming from the speakers. What about the squeak of a chair, the clang of a closing door, the food grilling in the restaurant’s kitchen?

    Let each one settle in and listen closely. Consider how they manifest and how people react to these sounds. You might think the audio coming out of a television in a bar would be distracting, but the content of that sound or someone’s response to it might lead you to a new creative idea.

    3. Science suggests noise might lead to inspiration

    If you need to be creative, you might be better off in a moderately noisy place than a quiet one. Researchers at the University of Illinois at Urbana-Champaign found noise at about 70 decibels — the equivalent of a busy coffee shop — distracted participants just enough to help them think more creatively.

    Inspired by this research, a website called Coffitivity offers a soundtrack of ambient coffee shop sounds. If you want to try writing at a noisy coffee shop before actually going to one, give it a try to see whether a little clatter gets your creative juices flowing.

    Will you try writing in a noisy place?

    Although this noisy world can sometimes wear on our senses, commotion and clatter just might take our writing to wonderfully imaginative places.

    Life happens in the noise, so writing right in the middle of it is a great example of embedded reporting. It might take extra concentration at first, and your usual writing discipline or routine might need some adjustments, but shaking things up could have a great effect on your work.

    Do you enjoy writing in noisy places? Or do you prefer to work in silence?

  • Tracking Freelance Earnings: April Income Report From Nicole Dieker

    Tracking Freelance Earnings: April Income Report From Nicole Dieker

    Hi! If you’re new to this column: I’m tracking my freelance income every month and sharing it with all of you. This is my third year of public income tracking, and my first year sharing my income with The Write Life.

    April was tax month, which meant I did a lot of taking stock: of my earnings, of the amount I need to set aside for freelance taxes and of the spreadsheet system I use to track my daily workload. So in this installment of Tracking Freelance Earnings, we’re all going to take stock together.

    First, an overview: In April, I wrote 58,000 words and had an average per-piece earning of $64. My highest-paid piece was $300, and my lowest-earning piece was $35.

    Completed Pieces: 86

    Work Billed: $5,514.50

    Earnings Received: $5,178.79

    I’m still meeting my goal of earning $5,000 a month, and it already looks like I’m going to hit that goal for May, too.

    How do I know how much I’m going to earn in May? Well, right now I earn about $3,800 a month from regular contributor assignments. These are sites like The Billfold, The Penny Hoarder and SparkLife, where I write a steady, predictable amount of pieces every week, which means recurring, consistent income.

    As I recently wrote for my Ask A Freelancer column — also a regular contributor gig — turning freelance assignments into regular contributor gigs is one of the best ways to build freelancer security. (Here’s a post The Write Life published recently about how to do that.) Yes, when you’re freelancing you have to accept that clients will come and go, but even if one of my regular clients disappears, I still have several other contributor gigs that will bring predictable income into my bank account.

    With that in mind, earning $5,000 a month requires pitching $1,200 worth of work. At this point, I have a lot of “occasional contributor” relationships with sites like Unbounce and Boing Boing, so my first attempt at filling that income gap is sending them ideas for posts. Pitching a client you already know is often more likely to be successful than cold-pitching a new client. I wrote about that in this month’s Scratch Magazine, if you’d like to read more about my thoughts on pitching — but I’m also happy to answer your pitch questions in the comments, so send ‘em in!

    I should be very clear: even though I’ve worked with these clients before, they still don’t always accept the pitches I send! That means I have to constantly look for the best ideas that might be appropriate for each of these publications. I also sent a successful cold pitch this month, and began the process of building a new client relationship.

    First quarter 2015 and freelance estimated taxes

    The first quarter of 2015 ended on March 31, so let’s take a look at how I did:

    Actual earnings received between January 1 and March 31 totaled $12,419.77. That’s a little less than the $15,000 I’d need to stay on target to earn $60,000 this year, but I am slowly catching up as more freelance payments come in. If I continue to earn like I’ve been for the last two months, my $60K pre-tax income goal is achievable.

    That “pre-tax” designation is important. This year, my CPA suggested I set aside 20 percent of my income for freelance estimated taxes. (Other freelancers suggest setting aside 25 or even 30 percent, but keep in mind that I live in Washington State, which does not have a state income tax. Talk to your CPA about what might be right for you.)

    Interestingly, I’m already behind on those payments. My CPA suggested I pay $2,100 for the first quarter estimated taxes due on April 15, but 20 percent of $12,419.77 is $2,484. It’s great that I’m earning more than my CPA predicted, of course, but this probably means I’ll need to pay more estimated taxes later this year to make up for additional earnings.

    Now that I’ve paid my first quarter estimated tax burden, I’m proactively preparing for the next round of estimated taxes in June by sending 20 percent of every freelance paycheck I receive directly into a sub-savings account labeled “freelance taxes.” If you don’t save it in advance, it might not be there when you need it!

    My freelance tracking spreadsheet

    When you complete 86 pieces a month, you need a good tracking system to make sure every client gets everything they need on time. My freelance tracking spreadsheet is an essential part of making sure I write everything, pitch everyone and keep track of whether or not I’ve been paid.

    Here’s how the spreadsheet works. Instead of explaining it, I’m going to drop in a visual:

    Freelance writing jobs tracking spreadsheet
    Click to see a larger version

    (I’ve blacked out the “earned” column because, while I’m happy to talk about my income in the aggregate, it’s less appropriate to share what I earn from specific clients for individual pieces.)

    Every day, I take a quick look at what needs to be completed before the day ends, both in terms of writing and administrative work. I can also easily see which pieces I’ve invoiced for, which still need invoices and which ones have been paid.

    This freelance spreadsheet keeps me on track, and it also helps me plan out both my writing and administrative workload far in advance. Today, for example, a client asked if I could complete an extra job, and I was able to look at my schedule and see that the next two weeks were already fully booked with work.

    It’s important to note that this spreadsheet is only as good as the person who fills it in; once, for example, I forgot to invoice for a piece, and didn’t notice there was an “x” missing in the column until a few months later. (I successfully submitted a late invoice and got paid.) It’s amazing what your eyes will skip over — earlier this year, for example, I put some wrong numbers into the “earned” column and thought I had earned a more than I actually did! I was later able to correct the error.

    It takes constant vigilance to keep up with freelance administrative work, and as we learned last month, this work requires one to two hours of every workday. However, it’s an essential part of making sure I can earn that $3,800 of contributor work and pitch the $1,200 in new work that I need to earn $5,000 every month.

    How do you keep track of freelance administrative tasks like deadlines and invoices? Do you use a spreadsheet, or do you prefer a software program like FreshBooks or Harvest?

    This post contains affiliate links. That means if you purchase through our links, you’re supporting The Write Life — and we thank you for that!

  • Find Online Writing Jobs in Unexpected Places (3 Sites)

    Find Online Writing Jobs in Unexpected Places (3 Sites)

    Ever considered looking on Craiglist or Fiverr for freelance writing gigs?

    These sites probably aren’t top of mind for most writers; we tend to think of them as offering low-paying opportunities, or worse, scams.

    But check out writer Kristen Lawrence’s story: she used Craigslist and Fiverr to make $2,000 a month on freelance writing gigs, she wrote on The Penny Hoarder.

    Shocking, right? On top of those earnings, Lawrence’s experience writing for clients she found on these platforms led to bigger and better jobs. So while writing an article for $5 isn’t sustainable in the long run, the relationship you make with that client could kick-start your freelancing career.

    Here’s what Lawrence had to say about finding online writing jobs via these two websites.

    How to find freelance writing jobs on Fiverr

    Fiverr works best for new writers who are looking to build a professional portfolio. These projects offer little pay, but if all the writing you’ve done is for your own blog, you’ll need to expand your list of clients before you can land bigger fish.

    “It might seem like drudgery to work so hard for such little pay, but you don’t have to stay on Fiverr forever,” Lawrence writes. “I had an account for a couple of months until I started getting more lucrative offers, and then I closed it. I have only been freelance writing since October 2014, so I’m thrilled to have better-paying opportunities coming my way so quickly.”

    Getting jobs on Fiverr is pretty straight forward. As long as your profile is complete and you sell your skills well, you should start seeing requests within a few days.

    What about Craigslist? You’ll find writing jobs there, too

    Through Craigslist, Lawrence found an editing job in Berlin that paid $15 per hour and a freelance writing job based in the States that paid $1,200 per month. One of the benefits of this platform, she says, is that you can look outside your own city for writing opportunities.

    “Look at the writing jobs in major cities, such as Los Angeles, New York City, Boston, Houston, Philadelphia, Miami, London and Berlin, to name a handful,” she writes. “I check the ‘writing/editing’ section under the ‘jobs’ area of major U.S. cities first, then make my way into Canada, and finally Europe and Australia.”

    Another place to find writing gigs: Thumbtack

    While Lawrence didn’t mention Thumbtack, it’s another platform you should know about if you’re trying to break into the freelance writing scene and find clients. Full disclosure: I work for Thumbtack HQ in San Francisco, so yes, I’m biased. But on top of working for their marketing team, I actually use Thumbtack as a professional writer and editor to make money on the side and have gotten a few well-paying jobs there.

    If you’re not familiar, Thumbtack introduces customers to local service providers, from massage therapists to house cleaners to photographers. As a professional, you’ll pay a small fee per introduction, compete against up to four other professionals for the job, and should expect to get hired about one out of 10 times you send a quote.

    Getting a job is pretty straightforward: Write a well-written message that includes your qualifications, personalized to the customer’s project. Have a completed profile with as many reviews as you can get. Have a good profile photo. Follow up. You know the drill.

    Since setting up my profile on Thumbtack, I’ve made $1,000 from clients who have hired me. And here’s the best part: I never would have found these types of jobs otherwise. I tend to do mostly blogging work, but through Thumbtack I was hired to edit a self-published urban suspense novel, write flowery product descriptions for a luxury watch brand and craft professional bios for executives at an electrical subcontracting firm. I wouldn’t even know where else to look for this type of work, yet through Thumbtack, the work found me.

    If you sign up for Thumbtack, you’ll find yourself weeding through quite a few folks looking for writers to contribute content for $25 a post, and don’t waste your money quoting on those jobs. But if you can learn to read between the lines — tip: focus on customers who provide a ton of information as opposed to simply filling out the forms — you will land some quality projects.

    Have you landed freelance writing work in unexpected places? How did you do it?

    Marian Schembari is a writer, blogger and community manager based in San Francisco.